Bus Com Chapter 6 Notes

Chapter 6 Direct Letters and Goodwill Messages

Business Letters Are Important When ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Plan for Request for Information or Action Opening Body Closing ,[object Object],[object Object]

Writing Plan for Request for Information or Action ,[object Object],[object Object],[object Object],[object Object]

Improving Openers for Routine Request Letters Weak I’ve been given the task of locating a convention site for my company’s meeting. I’ve checked a number of places, and your hotel looks possible. Improved Will you please answer the following questions regarding possible accommodations at the Hyatt Regency for a conference in May.

Improving Closings for Direct Request Letters Weak Thanks for any information you provide. Improved We would appreciate receiving answers to these questions before April 4 so that we will have plenty of time to plan our conference.

Parts of a Business Letter ,[object Object],[object Object]

2-inch top margin or key dateline 2 lines below letterhead 2 – 10 lines between dateline and inside address 1 blank line (double space) 1 blank line (double space) Single-space para-graphs; leave 1 blank line (double space) between paragraphs

1 blank line (double space) Hit ENTER four times after complimentary close to allow space for signature 1 blank line (double space)

Ineffective Information Request Take note that the letter example you will see on the next slide illustrates the personal business letter. ,[object Object],[object Object],[object Object]

Ineffective Information Request ,[object Object],[object Object],[object Object],[object Object]

Improved Information Request As you read the improved letter on the next slide, notice how it ,[object Object],[object Object],[object Object]

Writing Plan for Direct Claim ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ineffective Direct Claim ,[object Object],[object Object],[object Object],[object Object]

Writing Plan for Replies to Information Requests Subject Line Opening Body Closing ,[object Object],[object Object]

Writing Plan for Replies to Information Requests ,[object Object],[object Object],[object Object],[object Object]

Writing Plan for Adjustments ,[object Object],[object Object],[object Object],[object Object]

Writing Plan for Adjustments ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Plan for Letters of Recommendation Opening Body Closing ,[object Object],[object Object]

Writing Plan for Letters of Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Letters of Sympathy to console a friend, relative, or loved one ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Three Types of Goodwill Messages

Keep the message short . Be spontaneous . Be sincere . Be specific. Be selfless . Tips for Writing Goodwill Messages The Five Ss

Goodwill Messages: Cards or Personalized Letters? Typical Greeting Card Thank-You Message It's wonderful to visit with someone as nice as you– You make your guests feel so at home by everything you do. So this just comes to thank you in a warm and special way– For your hospitality was enjoyed much more than words can say!

Writing Thank-Yous ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing Thank-Yous Offer praise in expressing thanks for hospitality. As appropriate, compliment the following: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Answering Congratulatory Messages ,[object Object],[object Object],[object Object],[object Object],[object Object]

Extending Sympathy Refer to the loss or tragedy directly but sensitively. ,[object Object],[object Object]

Extending Sympathy ,[object Object],[object Object]

Bus Com Chapter 6 Notes

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Bus Com Chapter 6 Notes