1. Marketing
True or False
Marketing
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Marketing
Explain /
Examples
Marketing Misc.
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Marketing
Terms

2. The four P’s of marketing
(aka Marketing Mix).

3. Product, Price, Place, Promotion

4. A set of procedures and methods that
regularly generates, stores, analyzes
and distributes marketing information
for use in marketing decisions.

5. Marketing Information Systems (MIS)

6. A group of people with different
demographic and psychographic
characteristics.

7. Cross Section

8. List the four types of research covered in
this class.

9. Attitude Research
Market Research
Media Research
Product Research

10. Marketing function that links the
consumer, customer, and public to the
marketer through information.

11. Market Research

12. True or False….
Product Strategy are choices involving a
products image.

13. True!!!!

14. True or False…..
AC Nelson is known for it’s work as a
company who specializes in opinion
research (or attitude research)

15. False…..Gallup is known for Opinion
Research

16. True or False
Market research is important for large
companies, small ones will not benefit
from the research.

17. False …Market research is valuable for
companies of all sizes.

18. True or False…
Information about the values and
attitudes that shape consumers’
lifestyles is called Psychographics.

19. True!!!

20. True or False….
Media Research focuses on the design of
the product it’s usage and customer
acceptance.

21. False….
Media Research measures the
effectiveness of the advertising
message and media placement.

22. Diane purchases a gift for her friend Joe,
Joe is the _________ not the customer.

23. Consumer

24. The marketing concepts states that
businesses must connect and satisfy
customers _______ and ________

25. NEEDS and WANTS

26. Sales _______ is when a company
estimates the future sales of a product.

27. Forecasting

28. ________ _______ is concerned with the
size, location and makeup of a
particular market for a product.

29. Market Research

30. Marketers can segment a market by
using Demographics,
____________,
____________,
____________,
(chapter 2)

31. Demographics,
Psychographics,
Geographics,
Product Benefits

32. Explain Why Marketing Research is so
important for every company

33. A company who does research before
launching a product will most likely
have success, and those products that
have already been launch research
helps to keep track of the competition
and economic trends.

34. Marketing Research answers the
following questions:
What …………………
Where……………….
How…………………
What……………….

35. What products to produce
Where the products should be sold
How the products will be promoted
What price to sell the products for

36. Explain how McDonalds applies the
utilities of added value in order to
satisfy consumers needs and wants.
(Form, Place, Time Possession and
Information utility)

37. Form Utility – Potatoes – FF
Place Utility - # of stores
Time Utility- open late – open early
Possession Utility- debit cards etc
Information Utility – Nutritional
information, M logo

38. State if the following activity is an
example of attitude, market, media or
product research.
A laser surgery company conducts an
opinion survey of all eyeglass wearers
on their attitudes on laser surgery.

39. Attitude Research

40. State if the following activity is an
example of attitude, market, media or
product research.
A local TV station asks you to complete a
diary on your viewing habits that will be
mailed in for analysis

41. Media Research
Testing the effectiveness of a type of
media

42. State if the following activity is an
example of attitude, market, media or
product research
Nike predicts that it’s new sneaker will be
purchased by 150,000 customers.

43. Market Research
“predicts….The research is center on
the market the product has not been
launched yet.

44. Psychographics is the study of consumers
based on…..

45. Social and psychological
characteristics….
Attitudes-Lifestyles-Leisure Time- Values

46. State if the following activity is an
example of attitude, market, media or
product research
Wendy’s test markets taco’s in selected
stores in the West.

47. Product Research
It focuses on gathering data about the
product

48. Describe what type of information would be
housed in a clothing retailers database.

49. Sales of specific items, customers
names, addresses, customer
preference, income, age, preferred
mode of payment, contact
information, size, birthday etc.

50. Give two examples of how any product of
your choice has used two of the four types
of market research.

51. Open discussion.