1. Telehealth and mHealth Programs in
India and South Asia
Dr Karthik Anantharaman
Chief Marketing Officer
BPL Medical Technologies (P) Ltd
1

2. •Source: Indian Council for Research on International Economic Relations
Increase in the working class of population (30-59 years) with more sedentary jobs and higher spending
capacity, will increase the incidence for lifestyle diseases such as Cardiovascular diseases and chronic disease
51%
22%
24%
42%
5%
11%
11%
14%
9% 12%
1990 2020
Deaths
Communicable CVD Cancer Other NCDs Injuries
•9.4 million deaths •11.4 million deaths
Increase in Chronic / Lifestyle Diseases

3. Increasing Demand
Healthcare
Consumerism
Insurance Coverage
Increasing Awareness
Quality Consciousness Better Evaluation of Clinical &Non
Clinical decisions
Enhance Accountability of services
by providers
Quality improvement &
Standardization
Better Technology Adaptation
By Healthcare Players
Preventive focus on Health
Rising Income New Healthcare Service Delivery
Model
Source: Frost & Sullivan

4. Fully integrated healthcare delivery
Pre 2005
Emphasis on administrative
systems and automation
2015
Adoption of clinical systems
Patient self management
Emphasis on Home healthcare
services
2020
 Adoption of clinical systems
 Efficient Medication management
 Management of chronic diseases, mental
health
 Availability of patient information for
mapping disease patterns to be used in
research and development of drugs and
treatment techniques/technologies
 Patients able to self – manage disease
 Remote consultations and monitoring
 Self testing, early treatment and
management of medication
 Greater application of bioinformatics in
healthcare related research
 Emphasis on Home healthcare services to
improve hospital efficiencies and save patient
costs
 Private hospital groups and public hospitals integrated to
deliver patient-centric healthcare services with better
outreach
 Patient expectations of safety
 Safe data sharing and safe care
 Patient data security
 Patient centric healthcare delivery
 Patient portals, mobile technologies of patient
monitoring and management
2015
2020
Opportunities in the
Indian HIT Market
 Active use of biometrics as healthcare becomes more
patient centric
 Optimal efficiency in healthcare delivery using IT as
number of patients and costs rise
 Need for cost and quality transparencies will drive the use
of IT in healthcare services
 Integrated patient records
 Improved Medical Tourism
Healthcare IT Market
Source: Frost & Sullivan

5. mHealth Trends
5
Today <2 years 2-5 years 5-10 years

6. 6
mHealth Survey

7. 7

8. 8

9. 9

10. End User Segments for mHealth products
Cardiovascular Diabetes Post Op Management
Geriatric Lifestyle Emergency
Public Health Preventive Health Screening

11. Pre-requisites for a successful mHealth company
mHealth
Company
TPA
Telco
Doctor/
Hospitals
Established
Distribution
Network
Services.
Scalable
Network
Established
Manufacturing
Facility
Regulatory
Compliance
1
2 3
5
4
End User

12. 12

13. Key Drivers & Barriers for mHealth
Key Drivers
Price & Value
attractiveness
from Consumer
Technology
Evolution & Mobile
penetration.
Rise in Incidence of
life style diseases.
Awareness & incomes
Adoption of Patient
self management &
Home health services
Rise in Insurance
Coverage.Out-of-
Pocket Payment
practice
Acceptance /
engagement by
Medical fraternity
Competition on
Devices &
alternate models
Key Barriers
Revenue model
from Clinician’s
perspective

14. Product Development & Launch Roadmap
Gain
Credibility
w/clinicians
Clinical
Validation,
Pilot solution
with Hospitals,
Pan India –
Customer
feedback &
Technology
Dev, rev2
Market
Release
Launch,
Marcom, Sales,
Service of
Device/Consuma
ble & Back end
Services. Phase
2 Dev for Clinical
Trial
Scale-up for
Volumes
Hospital Chain
& Direct to
Consumer
alliances.
Overseas GTM
Product
Readiness
Market Survey,
Pilot
Production,
Distribution &
back-end
service
readiness
14

15. Being Healthy Begins
with a Perfect Partner

16. A self-use, hand-held and
lightweight mobile healthcare
device and Cloud solution
Records 12 lead ECG without patient
cables & gel
Easy to analyse the patient’s ECG and
provides advisory quickly through a
SmartPhone APP
Secured personal health record
maintained on Cloud
Every Measurement Counts
Heart Rate
Activity Check
ECG
Monitors physical activity with
a Pedometer with 3-axis sensor

17. ECG Measurement Process

18. ECG Recordings from
BPL LifePhone PlusTM
Disclaimer: ECG Quality dependent on subjective variability

19. Clinical Evaluation - MethodologyNumberofPatients172
Normal 57
ST Elevation MI
Anterior Wall 20
Inferior Wall 25
Lateral 25
Unstable Angina 10
Tachycardia
Atrial fibrillation 5
Ventricular Ectoposis 5
Sinus Tachy 5
Bradycardia 5
LBBB 5, RBBB 5
LVH 5, RVH 5, LAE/RAE 5
Others - juvenile T inversion, early
repolarizations
Both Blind and
Revealed evaluation
done.
Comparison of
Lifephone Plus done
with 12 Lead A4
Diagnostic Hospital
grade ECG machine
Recordings done by
patients’ self usage
under supervision of
the Cardiologists

20. Clinical Evaluation - Results

21. Intuitive Device
Easy Workflow
Small, smart and fast, the user-friendly
BPL LifePhone PlusTM allows for strong
patient-specialist rapport

22. The consumer
acquires ECG, and
activity. The data is transferred
from the device to the
smartphone through
BluetoothConsumer Specialist
Consumer transfers
the acquired data to
the specialist through
a cloud server. The specialist
receives
the data on a specialist
application
The specialist analyses the user
data and sends advisory through a
smartphone specialist app to the
consumer. The consumer receives
advisory on his smartphone
consumer app. He also gets a
message alert

23. On Move
On Track
Activity Monitoring

24. The 3-axis sensor of the device
provides a digital accelerometer
based activity sensing support
Activity Monitoring
BPL LifePhone PlusTM helps the user
to measure and record activities
such as the distance walked, the
number of steps covered, etc.
Calories Burnt
By monitoring different body activities
instantly, BPL LifePhone PlusTM indicates
the amount of calories expended.
Number for calories expended gets
monitored irrespective of whether the
user is moving or sedentary

25. Dr. S S Ramesh
Cardiologist, Vivus Heart Center.
BPL Medical Technologies’ innovative products for
mobile health check-up wherein the remote
monitoring of patient is possible, enable the physician
or cardiologist to see their ECG and prescribe
adequate treatment. With this kind of mobile
healthcare techniques introduced by BPL, the
technology can be taken to the doorsteps of common
man, thereby, benefitting a lot more people than ever
imagined before.
Dr. Raviraj V Acharya ,
Professor & Head of Unit VII,
Kasturba MedicalCollege & Hospital
BPL LifePhone PlusTM is a novel health monitoring
solution and will change the way cardiology or
normal healthcare is practiced. The solution is the first
of its kind in the industry, which ensures the recording
of 12-lead ECG with minimum possible procedures. It
not only makes personal healthcare monitoring
possible for patients, but also enables us to deliver
speedy advisory to patients approaching us round the
clock.
Expert Opinion

26. 26
Target Customer Segments
• General Practitioners
• Clinics & Polyclinics
• Nursing Home & Hospitals
• Pharma, Corporate, Govt
• Direct to Consumer
• Exports
Doctor/ Clinician at the heart of product positioning

27. 12 Lead ECG for Ambulance & Airline
use

28. US-FDA (510K) & CE Approved

29. US-FDA (510K) & CE Approved

30. US-FDA (510K) & CE Approved

31. US-FDA (510K) & CE Approved

32. US-FDA (510K) & CE Approved

37. US-FDA (510K) & CE Approved

38. 38

40. Thank You