Mark Thomas

San Francisco Bay Area United States

VP Marketing at RideCell

Automotive

Product marketing is like the old game show “Name That Tune”. The goal is to find the compelling benefit and get the customer to identify with it in as few notes (or words) as possible. That is what I do. I love cars. I love the Internet. The intersection of my two loves is my passion and career. Connected cars are becoming the next great consumer electronics device on wheels. The change will be as dramatic as the move from the flip phone to the smartphone. The connected car revolution is poised to transform our lives. Vehicle manufacturers are embracing the shared economy in anticipation of car ownership migrating to mobility as a service. Autonomous driving is coming too and will save...