Cyber Duck were tasked with creating a website that demonstrated BAM’s core environmental ethos and work alongside sustainable design. The new website provides visitors with an immersive, vivid experience, and creating an original narrative around BAM’s sustainable ethos.

1. BAM SUSTAINABILITY
Animated website, visually bringing data to life
STRATEGY
With BAM, we identified a strategic,
competitive gap in the market for a website
that could share sustainability inspiration and
data in an original, fun way.
We aimed to design an immersive experience,
encouraging high engagement by building a
narrative around BAM’s sustainability profile.
We brought the technical sustainability data
to life through creating vivid infographics and
images, with a light touch of animation on
scroll; we sought to achieve a feeling of fun and
creativity that didn’t distract from the insights.
Similarly, parallax scrolling was integrated to
fuel intrigue and pull visitors deeper into the
content.
From usability studies, we found users wanted
examples of how BAM had translated their
environmental principles into action. So, we
created visual case studies of key construction
projects. We supported future updates with
Perch, a flexible, CMS framework, and optimised
for devices with responsive web design.
OBJECTIVES
We wanted to design a striking microsite that
could bring the content of BAM’s hefty annual
sustainability report to life. By sharing their
vision, performance and insights in a more
creative, fun way than the norm, we could truly
reflect their environmental commitment, and
raise engagement.
Our objectives were:
__ Demonstrate BAM’s core environmental
ethos and work with sustainable design, local
communities, responsible material sourcing
and resource efficiency.
__ Show these principles in practice, with
visual-led case studies covering the actual
results achieved, and expertise shared via a
new ‘insights’ section.
__ Increase engagement by taking a refreshing,
artistic approach to the presentation of
technical data through a responsive website.
__ Reduce the cost of future reports and
increase frequency of updates by
integrating an easy to use CMS.
Since 2008, Cyber-Duck has worked in close partnership with BAM, the major
European construction company. We applied our experience in user experience to
transform the way BAM communicate their hefty printed sustainability report. An
illustrated microsite brought this data to life, securing 23k visitors in the first year
since launch.
Case Study /

2. CONTACT US
PHONE - +44 (0) 208 953 0070
EMAIL - siji@cyber-duck.co.uk
Hertfordshire office
Elstree House, 12 High Street
Elstree, Hertfordshire
WD6 3EP, United Kingdom
London office
85 Cowcross Street,
Farringdon, London, EC1M 6PF
United Kingdom
23kvisitors £15k savingSpecial mention
from the Awwwards in the first year
since launch
on annual printing costs
“Cyber-Duck has
done a brilliant
job. The response
for our new
sustainability
website has been
fantastic, from all
our stakeholders.”
Mukesh Parmar
Marketing Manager
BAM Construct UK
OUTCOMES
The new website has an immersive, vivid
experience, creating an original narrative
around BAM’s sustainable ethos. We supported
their overall communications strategy by
reaching out to new digital audiences:
designing fun infographics and images, with
subtle animation to pull users deeper into the
content.
In the first year since launch, the website has
achieved over 23,000 visits, 13% via mobile and
tablet devices. A much higher level of
engagement with the content of the site is
clear, with close to 60,000 page views, and
over 800 downloads of a PDF copy of the
report – superseding the low readership of the
hefty paper report by far.
Prior to the website, the Annual Sustainability
Report was printed between 2010-2011, with
total costs of around £30k. So, the website
eliminated the need for print, and saved BAM
£15k per annum.