Purple Cow Presentation

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Bryan Roy Trinidad

Special Report for SPENTREP Section S63

Empresariales Educación

The s of Marketing are not enough

New P: “Purple Cow”

What is a purple cow?

REMARK UNIQU DIFFER
ABLE E ENT

What is remarkable?

• worthy of notice or attention

What is unique?

• only one; unique characteristics; unparalleled

What is different?

• Not alike in character or quality; unusual

During Advertising After Advertising
-Increasing prosperity and - Power of new networks
Before Advertising
endless consumer desire - Remarkable ideas diffuse
- Word of Mouth
-Power of television and through segments of the
mass media population at rocket speed

Don’t focus on the target market.
Aim for the bull’s eye!

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