Tb Automotive Survey.010810

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Hispanic Mom Research: Automotive Category

AUTOMOTIVE CATEGORY SURVEY KEY INSIGHTS FROM HISPANIC MOMS January 8, 2010 Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

CONTENTS ,[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

OBJECTIVES ,[object Object],[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

METHODOLOGY ,[object Object],[object Object],[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

PANEL DEMOGRAPHICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

GENERAL DISTRIBUTION BY STATE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

KEY INSIGHTS & FINDINGS Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

VEHICLE OWNERSHIP ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

VEHICLE OWNERSHIP ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

METHOD OF PURCHASE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

VEHICLE USE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

VEHICLE USE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

VEHICLE USE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

VEHICLE CHOICE/SELECTION ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

FACTORS INFLUENCING PURCHASE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

FACTORS INFLUENCING PURCHASE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

FACTORS INFLUENCING PURCHASE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

FACTORS INFLUENCING PURCHASE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

PURCHASE INCIDENCE ,[object Object],[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

PREFERENCES – TYPE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

PREFERENCES – TYPE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

PREFERENCES – TYPE ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

MEDIA SOURCES ,[object Object],Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

KEY INSIGHTS & FINDINGS ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential

CONTACT INFO LOIS MOSGROVE, VP MARKETING TODOBEBE, INC. 951.202.8307 (CELL) [email_address] Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential

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Tb Automotive Survey.010810

1. AUTOMOTIVE CATEGORY SURVEY KEY INSIGHTS FROM HISPANIC MOMS January 8, 2010 Copyright Todobebé 2010. All Rights Reserved. For Internal Use Only. Confidential

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25. CONTACT INFO LOIS MOSGROVE, VP MARKETING TODOBEBE, INC. 951.202.8307 (CELL) [email_address] Copyright Todobebé 2009. All Rights Reserved. For Internal Use Only. Confidential