The document discusses why Apple excels at change management compared to Microsoft. It notes that Apple focuses on major product launches, keeps all employees informed of changes, and balances innovation and performance. While Microsoft has struggled with innovation due to failures of imagination and execution, Apple successfully drives innovation through its launch strategy and communication practices that help manage changes. The key takeaway is that managing change from innovation is important to maintaining high performance.

1. Why Apple Beats Microsoft At Change Management By: Vijay Govindarajan and Chris Trimble

2. Background It brings out what a good change management can result in.

3. Introduction

4. Reason behind this INNOVATION

5. Failure to innovate caused by: Failure to imagination Failure to execute

6. Problem Innovation Performance

7. Solution Innovation Performance

8. Why Apple does better? Focused on 1 big launch time. Everyone stays in the loop.

9. Key take away message Innovation and performance goes hand in hand. It is important to manage the change brought about by innovation.

10. Personal Assessment and rating 7/10

11. Food for thought… When apple reaches the size of Microsoft today, can the management still be able to stay with every detail of their company’s operations? Can Apple continue to have performance and innovation moving in parallel with one another?