Let's move into the future with new, up-to-date SEO strategies to replace outdated techniques that Google ignores anyway.

1. High ROI Content Strategies
Cyrus Shepard
SEO & Director of Marketing
PlaceFull.com
@cyrusshepard

2. Ready for Change?

4. Vanishing SEO

6. •Directories

7. •Directories
•Link Networks

8. •Directories
•Link Networks
•Article Marketing

9. •Directories
•Link Networks
•Article Marketing
•Press Releases

11. Title Tags
http://www.blindfiveyearold.com/google-changed-my-title

13. Infographics

15. >click here<
Anchor Text

17. What will we do?

18. GOOGLE+
The 3rd Sock?

19. NOT A SOCIAL
NETWORK

20. FOLLOWED PROFILE LINKS

21. FOLLOWED POST LINKS

22. ONLY MAJOR PLATFORM WITH
AUTHOR PHOTOS

23. UGLY PHOTO?

25. What if I Tested This?

26. What if I Tested This?

27. What if I Tested This?

36. Bonus Tool:
All My +
www.allmyplus.com

37. Infographics

38. Cutts
VS Infographics

39. ARE INFOGRAPHICS OVERPLAYED?

40. Why eBooks Beat
Infographics
http://www.collegeplus.org/ipad/

41. Why eBooks Beat
Infographics
1. Easy - Like a Kick Ass Blog Post

42. Why eBooks Beat
Infographics
1. Easy - Like a Kick Ass Blog Post
2. Less Expensive

43. Why eBooks Beat
Infographics
1. Easy - Like a Kick Ass Blog Post
2. Less Expensive
3. Evergreen Content

44. Why eBooks Beat
Infographics
1. Easy - Like a Kick Ass Blog Post
2. Less Expensive
3. Evergreen Content
4. No Saturation

45. Why eBooks Beat
Infographics
1. Easy - Like a Kick Ass Blog Post
2. Less Expensive
3. Evergreen Content
4. No Saturation
5. eBook Directories

46. Why eBooks Beat
Infographics
6. Can Be Repurposed

47. Why eBooks Beat
Infographics
6. Can Be Repurposed
7. Not on Google’s Radar

48. What about Press
Releases?
99% Earn no Editorial
Links
(best guess)

49. Impressive
Distribution
Report?
Makes You Feel Like You’re
Getting Your Money’s Worth

50. All With Exact
Match Anchors
“benign prostatic
hyperplasia”
“lower back pain”

51. All With Exact
Match Anchors
“benign prostatic
hyperplasia”
“lower back pain”

52. This is Not
Linkbait
#1 Problem:
No Linkable Assets

53. Create Linkable Assets
•New, Useful & Newsworthy
•Tools
•Guides, Reports & eBooks
•Free
•Videos
•Data Visualizations

54. Create Linkable Assets
•New, Useful & Newsworthy
•Tools
•Guides, Reports & eBooks
•Free
•Videos
•Data Visualizations

55. Create Linkable Assets
•New, Useful & Newsworthy
•Tools
•Guides, Reports & eBooks
•Free
•Videos
•Data Visualizations

56. Create Linkable Assets
•New, Useful & Newsworthy
•Tools
•Guides, Reports & eBooks
•Free
•Videos
•Data Visualizations

57. Create Linkable Assets
•New, Useful & Newsworthy
•Tools
•Guides, Reports & eBooks
•Free
•Videos
•Data Visualizations

58. Create Linkable Assets
•New, Useful & Newsworthy
•Tools
•Guides, Reports & eBooks
•Free
•Videos
•Data Visualizations
http://newsmap.jp

59. Now
this
is
Linkbait!
www.seomoz.org/dp/big-news-memeified

60. Hire a Pro

61. HARO
Can it help YOU out?
www.helpareporter.com

62. 3 Steps to HARO Success

63. 3 Steps to HARO Success
1. Gmail Canned Response

64. 3 Steps to HARO Success
1. Gmail Canned Response
2. Link to “Expert” Page

65. 3 Steps to HARO Success
1. Gmail Canned Response
2. Link to “Expert” Page
3. Link to Top Articles

66. 3 Steps to HARO Success
1. Gmail Canned Response
2. Link to “Expert” Page
3. Link to Top Articles
Answer the Phone!

67. >click here<

68. >click here< •Contextual Analysis
•Block Analysis
•Keyword Proximity
•Reading Level
>click here<
•Term Weighting
•Title Tag
•Page Relevance
•Domain Relevance
•Inbound Links
•Author Authority

69. >click here< •Contextual Analysis
•Block Analysis
•Keyword Proximity
•Reading Level
>click here<
•Term Weighting
•Title Tag
•Page Relevance
•Domain Relevance
•Inbound Links
•Author Authority

70. >click here< •Contextual Analysis
•Block Analysis
•Keyword Proximity
•Reading Level
>click here<
•Term Weighting
•Title Tag
•Page Relevance
•Domain Relevance
•Inbound Links
•Author Authority

71. >click here< •Contextual Analysis
•Block Analysis
•Keyword Proximity
•Reading Level
>click here<
•Term Weighting
•Title Tag
•Page Relevance
•Domain Relevance
•Inbound Links
•Author Authority

72. >click here< •Contextual Analysis
•Block Analysis
•Keyword Proximity
•Reading Level
>click here<
•Term Weighting
•Title Tag
•Page Relevance
•Domain Relevance
•Inbound Links
•Author Authority

73. >click here< •Contextual Analysis
•Block Analysis
•Keyword Proximity
•Reading Level
>click here<
•Term Weighting
•Title Tag
•Page Relevance
•Domain Relevance
•Inbound Links
•Author Authority

75. Yes, We Are Ready

76. >thank you<

77. Cyrus Shepard
SEO & Director of Marketing
PlaceFull.com
@cyrusshepard