Proving the success of your B2B products and services is the typical goal and focus of a case study. It’s been used for decades. But times have changed as B2B buyers self-educate and self-select. They anticipate case studies can help them get the information they need to make purchasing decisions. These tips from Deb Monfette and 10 marketing experts on LinkedIn will help you give buyers what they expect and build more credibility, trust, and influence with your case studies, even if you’re limited in what you can tell.

1. The Power of Case Studies
How to Build Credibility, Trust,
and Influence
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
It’s time for a Case Study Makeover

2. Are you taking advantage of the
value case studies
can add to your business?
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence

3. “If you don’t have ANY or only
a few, that can be a very large
mark against you.”
MIKOLKA MORRILL ~ Account Executive,
Northeast Region, Prezi
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence

4. 3 Big Frustrations
With Case Studies
#1. Our case studies aren’t as effective as they should be.
#2. We use the traditional Challenge, Solutions, Results
(CSR) format, but people question the credibility because
they think it’s biased.
#3. It’s difficult for our customers to say YES to a case
study.
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC

5. Research
What are B2B buyers really looking
for when deciding to purchase?
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights

6. Content Preferences Report
by DemandGen
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Which types of content have you used during the past
12 months to research B2B purchasing decisions?

7. Content Preferences Report
by DemandGen
B2B Buyers Have BIG Expectations
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC

8. Content Preferences Report
by DemandGen
They’re looking to compare their efforts with
more benchmarking data.
They want and need to
study real-world examples of their peers.
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC

9. Content Preferences Report
by DemandGen
74% want content
with
less sales
messages
in their search.
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC

10. “We don’t feel a need to hit the reader over the head
with commercial messages. Product and service
messaging are important to communicate, but as a
foundational element.The customer is going to work the
messaging in as the story unfolds .
CHAS KIELT~ Principal Product Marketing Manager, Citrix Cloud
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights

11. Trends
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
2 Mega-trends
Research Trends Expectations
Actionable
Insights

12. Trends
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Mega-trend #1 is Customer First
Research Trends Expectations
Actionable
Insights
Daly calls it,
“A Customer First World.”

13. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Customers have expectations.
They want and need …
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

14. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Trends
Mega-trend #1 is Customer First
Help, as the world becomes more complex.

15. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Answers on-the-spot.
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

16. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Great personalized service.
Research Trends Expectations
Actionable
Insights
Mega-trend #1 is Customer First
Trends

17. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Effortless experiences
consistently.
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

18. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
If not, they won’t easily forget it,
but they will easily share it.
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

19. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The bar has been raised by
companies like…
Amazon
Warby Parker
AppleTesla
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

20. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Companies
that will succeed
will put customers at
the CENTER
of their
business.
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

21. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Daly suggests companies take the time
to understand:
• What their customers want to achieve.
• Why they want to achieve it.
• What’s missing or broken.
• And finally, feel their pain.
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

22. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Takeaway:
Daly says to ask yourself this one question:
“What problems does my customer have that
I can solve better than anyone else?”
Mega-trend #1 is Customer First
Trends
Research Trends Expectations
Actionable
Insights

23. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Mega-trend #2 is Digital Transformation
Trends
Research Trends Expectations
Actionable
Insights
We have 4.4 zettabytes of data.
By 2020, we’ll have 44 zettabytes.

24. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Takeaway: Daly explains:
“The reality is, there’s not a data deficit, there’s an insight deficit. ”
Mega-trend #2 is Digital Transformation
Trends
Research Trends Expectations
Actionable
Insights

25. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
An insight is something you did not know, or had
a hunch.
Actionable Insights give you what you need to
make a decision and take action.
Mega-trend #2 is Digital Transformation
Trends
Research Trends Expectations
Actionable
Insights

26. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Data
Extract
Value
Actionable
Insights
Mega-trend #2 is Digital Transformation
Trends
Research Trends Expectations
Actionable
Insights
• Help buyers pick out the data that’s valuable.
• Figure out what it means for their business.
• Get them to make better decisions and take action.

27. B2B Buyer Expectations
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
#1. Be Customer First
#2. Provide Actionable Insights Into All the Data
#3. Offer More Benchmarking Data
#4. Provide Content With Less sales Messages
4 Major Expectations
Research Trends Expectations
Actionable
Insights

28. Actionable Insights
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Surveyed:
240 B2B Technology Professionals on LinkedIn:
Directors of Marketing, Content Marketing
& Product Marketing
Senior Managers of Customer Marketing
Sales and Account Executives
Consultants
Research Trends Expectations
Actionable
Insights

29. Actionable Insights
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Insights From:
Selected 10 experts with the most valuable insights.
Research Trends Expectations
Actionable
Insights

30. Actionable Insights
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Insights From:
Next, I examined 50 case studies and compared them
to the insights from the experts on LinkedIn
and created...
Research Trends Expectations
Actionable
Insights

31. Actionable Insights
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
7 Steps to build credibility, trust, and influence with your Case Studies.

32. 3 Big Frustrations
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
#1. Our case studies aren’t as effective as they should be.
How can we get better results?
#2. We use the traditional Challenge, Solutions, Results
(CSR) format, but people question the credibility because
they think it’s biased.
How can we bring credibility to our case studies?
#3. It’s difficult for our customers to say yes to a case study.
How do we get them to agree to participate?
Research Trends Expectations
Actionable
Insights

33. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
#1. Our case studies aren’t as effective as they should be.
Research Trends Expectations
Actionable
Insights
How can we get better results?

34. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Shine the Spotlight on Your Successful Customer.

35. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.

36. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
1. Select the Right Person/People to Interview
and Focus on Their Experience.

37. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
“The key to a successful case study is to interview the owner of
the process with the challenge, the person who felt the pain.”
DEBBIE TERWILLIGER ~ Lead Product Marketing Manager, AT&T

38. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
2. Go deeper, like how he felt
BEFORE
DURING,
and
AFTER
his success.

39. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
3. Find out what the tipping point was that
made your customer choose your solutions.

40. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
4. Dive into why your solutions were a success.

41. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
5. Capture his/her advice and thoughts
on the future.

42. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Sell the Journey, NOT the Destination.
“I think you have to pick the right client who is willing to
work with you and who is a strong advocate for your products
and services.”
Luis Quiroga~ VP of Product Strategy, Agero

43. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Don’t Bury the Pain
Don’t bury the pain. Start with it.

44. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Don’t Bury the Pain
“One of the critical elements missing in most case studies
is the pain. Unfortunately, many marketers are afraid of
including anything negative in a story about their
customers.Without the problem that needed solving, the
results simply fall flat. It’s not a story without the conflict.”
Cassandra Jowett~ Director of Marketing, LookBookHQ
rebranded to PathFactory

45. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Prove Business Value
Pain isn’t always associated with problems.
Instead, it can be reaching a goal.

46. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Prove Business Value
“Case studies aren’t just about fixing problems.They can
prove business value, too. For example, enabling facility
expansion, overcoming obstacles such as IT resource
constraints, introducing a new line of business, and
growing top of line revenue and allowing more of it to fall
to the bottom line.” Kielt shares, “the most influential
stories help to achieve a lofty business goal.”
Chas Kielt ~ Principal Product Marketing Manager at Citrix Cloud

47. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Put Your Customer & Benefits First
The benefits to your customer should be crystal clear.

48. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Put Your Customer & Benefits First
Action Item:
All titles should be about the benefit
your customer received and not about
your company.

49. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Put Your Customer & Benefits First
Examples:
ABC’s Product Line Revenues Grew by
68% in Just One Year by Using XYZ
Technology
ABC Optimizes Site Performance with
XYZ and Reduces Customer Service
Calls by 44%

50. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Put Your Customer & Benefits First
Action Item:
Give your readers a compelling reason to view your
case studies.

51. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
#2. We use the traditional Challenge, Solutions, Results
(CSR) format, but people question the credibility because
they think it’s biased.
Research Trends Expectations
Actionable
Insights
How can we bring credibility to our case studies?

52. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Advantages of the CSR Format:
• Gets to the point
• Is easy to follow
• Is focused on proving measurable
success of a company’s products
and services

53. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
“We follow the CSR format mostly out of necessity.
Nearly all of our clients are under NDA and we are
extremely limited in what we can, as marketers, say
about our customers and any work we do for them.
We end up talking about ourselves by default—yet we
still do what we can to make sure that profile is one
our customer is proud of.”
STEPHANIE VAN NESS ~ Marketing Communications
Manager & Chief Storyteller, ViewPoint Interactive Solutions
Advantages of the CSR Format

54. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Best Uses For the CSR Format:
• Companies who have limited approvals
• A conversation starter for sales people
• Easy to follow presentations
• Quick analysis of the challenge, benefits,
and business value
• Buyers further along in the buying cycle
Advantages of the CSR Format

55. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
“It was not easy to get customers
to contribute. Businesses do not want
to reveal their solutions to the outside
world. However, if we agree to
NOT attribute, they are often
willing TO contribute.”
TROY FULTON ~ Director of
Marketing, MicroNergy
Advantages of the CSR Format

56. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
“The CSR format works best where the reader wants
to get directly to the point, and may be further along
in the buying cycle.They have a strong interest and
need reinforcement. It’s also great for senior
management when you can talk bottom line numbers,
saving money, and increasing productivity.”
DENISE BOYD ~ Global Marketing Communications
Manager, PerkinElmer
Advantages of the CSR Format

57. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Unfortunately, many CSR case studies are
very bland.
These case studies:
• Lack an understanding of the customer’s needs.
• Are all about the sales message.
• Don’t have the credibility buyers are looking for.
Disadvantages

58. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
“The CSR approach is classic … formulaic.
Many of us in marketing learned and mimicked the style in
pitch decks, marketing plans, and presentations. But the
narrative sequence is dated, in my view. CSR is limited and
lacks nuance and color.”
Disadvantages
CHAS KIELT ~ Principal Product Marketing Manager, Citrix Cloud

59. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
CSR case studies can be a conversation starter for
sales, but the response is usually
‘Tell me more.’
Tell Me More …

60. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
They want to know how you can help them find gaps
and jump over obstacles.
Tell Me More …

61. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
They’re also
curious
to understand
what it’s like
working with
you.
Tell Me More …

62. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Action Item:
Repurpose Your CSR Case Study.
Create Other Formats

63. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Action Item:
Plan and craft a Benefits Case Study (BCS).
Create Other Formats

64. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Create Other Formats
“In my past experience, case studies were extremely
useful for the sales team, when the focus was on benefits
to the customers.Works every time.”
JUSTYNA BEDNARSKI ~ Digital Marketing Manager, Carlisle
Interconnect Technologies

65. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Be the Go-To-Resource
Action Items:
Be the go-to-resource and help buyers in their search.
Repurpose your case studies into snackable content.
Create different types of content to enable people to
read, watch, listen, visualize, touch, and interact with it.

66. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Be the Go-To-Resource
Content Ideas:
• Create a customer success story with more
details about customer and his/her journey.
• Create an interview style success story.
• Craft a slide presentation.
• Create a visual such as an infographic visualizing
the benefits.
• Create a one-page handout, article, or blog post.
• Include an interactive tool like a worksheet, an
assessment, or knowledge quiz at the end of the
case study.
• Create a booklet of case studies to give away
at conferences.

67. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
“Case studies can’t operate in isolation.They are only as
good as the content communication strategy across
inbound and outbound channels and alignment through
the buyer’s journey.“
TROY FULTON ~ Director of Marketing, MicroNergy
Be the Go-To-Resource

68. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
#3. It’s difficult for our customers to say YES to a case study.
Research Trends Expectations
Actionable
Insights
How do we get them to agree to participate?

69. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Give Customer Love!

70. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Make it personal.
The goal is to celebrate the success of your
customer—an individual or a team—not just
a company logo.

71. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Make it easy for your successful customers to say ...

72. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the spotlight on the customer.

73. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
Action Items: 3 Things to Consider
1. Don’t ask them to be featured as a favor to you.

74. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
Action Items: 3 Things to Consider
2. Present it as a value exchange.

75. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
Give them exposure!

76. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
Reward them for their contributions.

77. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
“We typically tie in additional services from us (extra
templates, training, and support) in exchange for a case
study. It really works well for us since we want them to
be successful, and they’re happy because they receive
additional help from us.”
MIKOLKA MORRILL ~ Account Executive,
Northeast Region, Prezi

78. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
Action Items: 3 Things to Consider
3. Respect their time and input.

79. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
“We tried to fulfill our customer’s desire for exposure. So,
we positioned our cases studies as examples of best
practices in action.We wanted the customer to feel like a
leader in their category.”
LUIS QUIROGA ~ VP of Product Strategy & Marketing, Agero

80. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
Action Items:
3 Planning Suggestions from 10 Marketers
• Explain the time involvement for the interview,
review and approval, and edit process.
• Communicate that they will be able to edit the
piece before it’s published.
• Give reluctant customers the ability to approve
where the case study will be published.

81. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Research Trends Expectations
Actionable
Insights
Keep the Spotlight on the Customer
“First, I introduce the idea of building industry and thought
leadership for themselves and for their organization.
Next, I explain what’s expected of them, including time. I let
them know they’ll have a chance to review and make changes
before publication.
I also give them a discussion guide with starter questions and
bullet points they can consider working into their responses. It
simply prepares them for the interview and it alleviates the deer in
the headlights reaction by staring at a blank page.”
CHAS KIELT ~ Principal Product Marketing Manager, Citrix Cloud

82. Are you taking advantage of the
value case studies
can add to your business?
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Summary

83. Research shows that 78%
of B2B buyers use case studies
more than any other resource to
research purchases.
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Summary

84. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Summary
We examined:
• 3 Big frustrations B2B companies
have with case studies
• The research
• The trends
• B2B Buyer expectations
• The solutions
• Actionable insights from 10 marketing
and sales technology professionals

85. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Summary
Key Takeaways:
1. Shine the Spotlight on Your Successful customer
– Your Advocate. Your company will shine as the
story unfolds.
2. Sell the Journey, Not the Destination.
3. Be the Go-To- Resource and help B2B buyers
make decisions as a trusted source.
4. Always remember to Give Customer Love and
make it easy for your successful customers to
say Yes!

86. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
Case studies, when created
effectively, can be very influential
for B2B buyers.
The Power of Case Studies: How to Build Credibility, Trust and Influence

87. In the end, you will build more
credibility,
trust,
and influence,
even if you’re limited in what you can tell.
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Summary

88. Remember to
get your free
Case Study
Makeover Guide
here!
Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
www.contenttriggers.com
The Power of Case Studies: How to Build Credibility, Trust and Influence
Do you want more information …

89. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Contributor Love!

90. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
The Power of Case Studies: How to Build Credibility, Trust and Influence
Resources

91. Deb Monfette, Chief Content Writer and Strategist, Contenttriggers LLC
www.contenttriggers.com
The Power of Case Studies: How to Build Credibility, Trust and Influence
Creation