1. PR . Marketing . Special Events
954 .696 .9362 . d2_pr@yahoo.com

2. Case Studies
Client Client
Minnesota Vikings’ lineman Bryant McKinnie Real Estate Expo
Challenge Challenge
McKinnie’s reputation was damaged through his involvement in the To educate the public on real estate transactions in a declining economic
infamous “Love Boat” scandal in 2005 in which he and other climate.
teammates,
including Daunte Culpepper and Fred Smoot, were charged with Solution Concept
disorderly conduct. Produce a television program sponsored by the client that includes a panel
of real estate industry professionals, funded by their corporations.
Solution Concept
Rebuild McKinnie’s image by positioning him in a favorable light. Solution
Created “American Real Estate – What’s Next?” television program as
Solution a solution to the existing knowledge gap between real estate
Created and executed a successful Thanksgiving Food Drive campaign. professionals and consumers. The special report television program
Partnering with McDonald’s corporation and the People Serving People addressed homebuyers questions regarding the real estate markets recent
shelter, the drive brought together families and children who decorated market shift as well as what can be expected for the future of real estate.
the shelter and created football targets for a “Football Turkey Toss”. Funded by real estate companies and sponsors, the program garnered
Big Mac, a moniker for McKinnie’s 6’ 8”, 335 lb frame, was the additional media exposure for the client, its sponsors, and industry
inspiration for the McDonald’s collaboration which donated 300 Big related corporations.
Mac meals to the shelter.
The Result
The Result The program aired on Fox – 5 (KVVU – TV) and was broadcast
Immediately after the media reported the event, more than $1,000 was simultaneously on 970 am – K-News for a combined viewing and listening
donated to the shelter. This information was reported in an article in a audience of more than 500,000.
McDonald’s newspaper that is placed in the restaurants on a quarterly
basis, garnering hundreds of thousands of impressions. Furthermore, the American Real Estate - What's Next Clip
contacts and relationships established with McDonald’s Corporation
prompted negotiations with McKinnie for additional marketing
endorsements.

3. Press Release (writing sample)
FOR IMMEDIATE RELEASE:
Vikings’ McKinnie Hosts Big Mac Thanksgiving Dinner & Turkey Toss
Offensive Tackle Teams Up with McDonald’s and Sir Speedy to Feed Homeless Children and Their Families at
People Serving People Shelter
MINNEAPOLIS, MN (November 15, 2007) – Bryant McKinnie of the Minnesota Vikings will soon be serving up a Thanksgiving holiday treat for People
Serving People (614 South 3rd Street), Minnesota’s largest emergency shelter.
McKinnie, whose 6’8” 335 lb frame has earned him the nickname “Big Mac,” has brought aboard the McDonald’s corporation for this charitable event. The
local McDonald’s restaurants of Minneapolis/ St. Paul are providing Big Mac dinners to the shelter along with a special appearance by the fast-food chain’s
renowned icon Ronald McDonald. The event will take place on Wednesday, November 21, beginning at 6:00pm.
McKinnie and Ronald McDonald will be serving Big Mac dinners to the homeless families and children at the shelter. Afterwards, McKinnie and the
children will participate in a game of “turkey toss,” in which they will throw footballs into goals the children are decorating as turkeys. During the evening,
McKinnie will also be giving away Minnesota Vikings’ memorabilia and autographing game photos donated by Sir Speedy printers.
In addition to the dinner and activities on Wednesday, McKinnie will be donating an original leather wallet with Minnesota Vikings insignia for the auction
at People Serving People’s “Welcome Home” gala taking place Saturday, November 17.
McKinnie, a star offensive tackle, has been a driving force in clearing the path for running back Adrian Peterson who set the NFL single-game rushing
record with 296 yards against San Diego two weeks ago.
Donations for the shelter include Big Mac meals provided by Minneapolis/ St. Paul McDonald’s restaurants, photographs printed by Sir Speedy on 701 4th
Avenue South in Minneapolis, and sports memorabilia provided by the Minnesota Vikings football organization.
About People Serving People:
In operation for over 25 years, People Serving People houses more than 350 people each night. The average age of the person staying at PSP is seven years
old. The face of homelessness is the face of a child. PSP's mission is to serve homeless children and families and provide new opportunities for healthy,
stable family life. PSP fulfills this mission by offering on-site services like a licensed daycare center, Minneapolis Public Schools, a Healthcare Clinic and
15 other collaborating agencies in order to stabilize and reconnect families with their community.
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4. Press Release (writing sample)
FOR IMMEDIATE RELEASE:
Sixth Annual International Real Estate Expo Offers One-Stop Show for Homebuyers and Investors
One event, two days, the biggest names in the real estate industry. Thousands of qualified buyers, investors, and
real estate professionals under one roof.
Miami, FL (PRWEB) March 6, 2006 -- Real Estate Expo, Inc., a pioneer in consumer real estate shows around the world, is returning to Miami,
Saturday, March 18 and Sunday March 19, bringing an anticipated 1000 consumers and real estate industry insiders under one roof at the International
Real Estate Expo inside the lavish Eden Roc Resort & Spa. The only global consumer residential real estate show in the United States, which first
launched in Miami, has now taken place in numerous U.S. and international cities.
The International Real Estate Expo recently staged a successful show in Las Vegas, tapping into that market’s bustling real estate business. Upcoming
shows in the U.S. include stops in Dallas, Phoenix, Orlando, and Palm Beach, Fla.
“It is the first and most established show in the country,” said Paolo Sadri, president and founder of Real Estate Expo, Inc. and organizer of the Miami
expo. “All of the major builders, developers and key players in the lending industry have at one time or other been a part of the Real Estate Expo. Being
able to hold an expo of this caliber for six consecutive years in Miami shows the public’s interest in high-end real estate opportunities offered locally,
nationally and internationally. We are giving buyers and investors from around the world the chance to get in-depth information about key properties,
financing, decorating and design.”
The two-day event will serve as a “one-stop shop” for serious homebuyers and investors, gathering residential real estate developers, builders and
financial institutions, as well as home furnishing and design companies in one location. The event is sponsored by the International Council of Realtors,
Realtor Association of Greater Miami and the Beaches, and FIABCI-the International Real Estate Federation.
Since the inaugural International Real Estate Expo in 1999, it has provided a forum for qualified real estate buyers and investors to meet, learn and plan
for real estate purchases. The only global consumer real estate show in the world, the Expo brings builders, developers, realty firms, financial
institutions, home design firms and more under one roof to provide a one-stop resource to investors and buyers. “This is the most important time, given
the state of the market today, for buyers, bankers, developers, builders, mortgage lenders and investors to get together,” said Sadri. “The decline in the
overall real estate market, particularly in the south Florida area, makes this show a must-attend.”
Kendra Todd, winner of NBC’s The Apprentice/Season 3, will be the special speaker on Sunday, March 19th, from Noon-1pm. Seating is limited to 100.
Tickets to attend the event are $15 and can be purchased on-line or at the door. The Eden Roc Resort & Spa is located at 4525 Collins Ave., Miami
Beach.
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5. Press Release (writing sample)
FOR IMMEDIATE RELEASE:
Young Professionals Present a Check to the Covenant House Florida for $50,000
FORT LAUDERDALE, FL – The Young Professionals for Covenant House Board of Directors were pleased to present a check to James Gress,
Executive Director of Covenant House Florida, for $50,000. The check presentation was a celebration for all of the efforts that the Young Pros
members have contributed to the Covenant House during the past year. The organization continues to grow in members and fundraising, with a
$10,000 increased donation from last year’s total. Covenant House Florida relies primarily on private support–not on tax dollars- to reach out and
respond to kids with nowhere else to turn.
Throughout the year, the Young Pros held functions and organized sporting events to raise funds for Covenant House Florida. Events such as the
Cranberry Jam, the Annual Halloween party, kayak outings, ski trips, volleyball and softball games, and many happy hour socials brought together
professionals for a good cause.
Upcoming Young Pros events include a bar crawl in Ft. Lauderdale on Friday, August 10, and the Hawaiian Luau Cruise kickoff party at the
Yankee Clipper on Wednesday, August 22. For more information visit www.youngpros.net.
Young Professionals for Covenant House is a dedicated group of adults between the ages of 21-45 helping to raise money and increase awareness
for Covenant House Florida by hosting socials and special events in the South Florida area. Covenant House Florida serves runaway, homeless
and at-risk youths under 21 including teen parents and their babies.
Young Pros would like to thank all those who support the organization, and hope continued success in raising funds and awareness for the local
shelter. For more information about Covenant House Florida, how you can help contribute financially or donate needed items call (954) 568-7901.
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6. Press Release (writing sample)
FOR IMMEDIATE RELEASE:
VIP Suite Caters to Oscar Winners Adrien Brody and Cuba Gooding, Jr. at the Cannes Film Festival
Official Sponsor of Cannes Film Festival-Buyers Lounge
Los Angeles-June 1, 2004---Oscar winners Adrien Brody and Cuba Gooding, Jr. were just two of the luminaries who treated themselves to the VIP
Suite, an exclusive pampering haven held during the legendary Cannes Film Festival. Lavish in concept, yet classically simple in presentation. VIP Suite
guests basked in a bevy of opulent treatments and services by celebrity hair stylist, make-up artist, and massage therapist before all the festival parties
and premieres. VIP Suite guests were also adorned in the latest fashions and jewels from top designers and jewelers.
In a short time, VIP Suite has become a fixture on the major film festival circuit, which in addition to Cannes, includes Sundance and Venice. Organized
by TMG Entertainment, an international event management company that has hosted star-studded movie premiere parties for Oliver Stone, Danny
Glover, and Spike Lee, VIP Suite continues to bring the highest level of luxury treatments to these festivals. As a premier guilty pleasure, VIP Suite has
catered to a number of major stars, including Elizabeth Taylor, Oliver Stone, Julianne Moore, Paris Hilton, Nicole Kidman, Selma Hayek, Jules Asner,
Elizabeth Berkeley, Naomi Campbell, Macy Gray, Robert Downey Jr., and Sean Penn.
This year, VIP Suite was the official sponsor of the Cannes Film Festival-Buyers Lounge, the festival's most restricted market area.
VIP Suite has become a prime venue for highly selective companies wishing to expose their products to the world’s most discriminating shoppers. As a
result, VIP Suite boasted a smorgasbord of exclusive products. This year's sponsors included Elini Watches, Ce-Doox swimwear, and the W Hotel. In
addition, Ce-Doox swimwear added even more heat with its fashion show at the much talked about Moving Pictures Magazine party held at Chateaux de
la Napoule.
Donations at VIP Suite proudly supported the American Foundation for AIDS Research (amfAR), a leading nonprofit organization supporting AIDS
research.
“The VIP Suite this year was a huge success due to the fact that not only were we a sponsor of the Buyers Lounge,” organizer Paolo Sadri continues,
“but we’ve been coming here for several years and have begun to establish the Suite as a festival institution. The success has launched a demand for us
to expand and we are headed to Toronto in September just after we revisit Venice.”
Once again, VIP Suite proved to be another world class experience that the lucky few refused to miss.
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7. Print Media Coverage
Kendra Todd Wins Apprentice - Brandon Lloyd Writing Workshop -
Real Estate Expo - Brendan Ayanbadejo Thanksgiving Food Drive
Young Pros 70's Party Fundraiser -

8. Print Media Coverage - Kendra Todd

9. TV Media Coverage & Special Event – Bryant
McKinnie
Video Clip
Bryant McKinnie Thanksgiving Event -
Photos

10. TV Media Coverage & Special Event – Actors Expo
Video Clip
Actor's Expo Las Vegas -
Artwork Photos

11. TV Media Coverage & Special Event – Real Estate
Awards
Video Clip
Best of Nevada Real Estate Awards -
Artwork

12. Special Event – Oscar Night America 2004
Invite
Photos
Pre-Press Party Sponsor Display
Event Night

13. Special Event – Oscar Night America 2005
Media Alert Photos
WHAT:
An official licensee of the Academy of Motion Picture
Arts and Sciences, the annual Oscar Night® America
Invite
– Miami Beach returns to Miami Beach for its sixth
consecutive year. Over the years, this exciting event
has become the most eagerly awaited in South
Florida. Oscar Night® America – Miami Beach,
produced by TMG Entertainment, consists of a
cocktail reception, dinner and live broadcast of the
77th Academy Awards® Ceremony.
BENEFICIARY:
Miami Beach Film Society is a non-profit organization
that presents cutting-edge film in innovative ways on
Miami Beach. MBFS just recently completed the
Cinematheque, the new home of the Miami Beach
Film Society and headquarters of the Miami Beach
International Film Festival.
DATE:
Sunday, February 27, 2005
Cocktails - 7:30 pm
Dinner & Broadcast - 8:30 pm
LOCATION:
Hotel Astor (Metro Kitchen + Bar)
South Beach, Florida
TICKETS:
$120 - per person
$100 – MBFS, SAG, and Academy members
SPONSORS:
WPLG/ABC – 10, Regal Entertainment Group, epoq,
Coppola Winery, Level Vodka, Budweiser, Lincoln
Road Magazine

14. Special Event – Cranberry Jam 2007
Artwork Media Photos

15. Film Festival VIP Suites

16. Sponsors

17. Media

18. Charities