Presentation from ExactTarget Connections 2011 - The Power of People. By Peter Kim, Chief Strategy Officer. The hand illustrations in this presentation are by Dave Gray from his forthcoming book, The Connected Company. To learn more, visit http://connectedco.com/ .

1. THE POWER OF PEOPLE
Peter Kim
Chief Strategy Officer
15 September 2011

2. THE POWER OF PEOPLE
POWER OF THE PEOPLE
POWER TO THE PEOPLE
® 2011 Dachis Group. Confidential and Proprietary

3. The Power of People | 15 September 2011 #ET11
From institutions to individuals
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

4. The Power of People | 15 September 2011 #ET11
From institutions to individuals
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

5. The Power of People | 15 September 2011 #ET11
From institutions to individuals
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

6. The Power of People | 15 September 2011 #ET11
Thereʼs a right way…
® 2011 Dachis Group. Confidential and Proprietary

7. The Power of People | 15 September 2011 #ET11
Thereʼs a right way…
® 2011 Dachis Group. Confidential and Proprietary

8. The Power of People | 15 September 2011 #ET11
…not seizing control…
® 2011 Dachis Group. Confidential and Proprietary HSBC Piccadilly, March 2011.

9. The Power of People | 15 September 2011 #ET11
…not seizing control…
® 2011 Dachis Group. Confidential and Proprietary HSBC Piccadilly, March 2011.

10. The Power of People | 15 September 2011 #ET11
…or giving it all away…
® 2011 Dachis Group. Confidential and Proprietary Chevy Apprentice campaign, March 2006. Source: Treehugger

11. The Power of People | 15 September 2011 #ET11
…or giving it all away…
® 2011 Dachis Group. Confidential and Proprietary Chevy Apprentice campaign, March 2006. Source: Treehugger

12. The Power of People | 15 September 2011 #ET11
…but by sharing strategically
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

13. When brands share power with people…
…good stuff happens.
® 2011 Dachis Group. Confidential and Proprietary

14. The Power of People | 15 September 2011 #ET11
Fun stuff
® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM

15. The Power of People | 15 September 2011 #ET11
Fun stuff
® 2011 Dachis Group. Confidential and Proprietary KLM #Fly2Miami, March 2011. Source: KLM

16. The Power of People | 15 September 2011 #ET11
Rewarding stuff
® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com

17. The Power of People | 15 September 2011 #ET11
Rewarding stuff
® 2011 Dachis Group. Confidential and Proprietary Sources: youtube.com, lancome-usa.com

18. The Power of People | 15 September 2011 #ET11
Emotional stuff
® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman,
Hyatt Regency Lost Pines Facebook page

19. The Power of People | 15 September 2011 #ET11
Emotional stuff
® 2011 Dachis Group. Confidential and Proprietary Sources: deannaroy.com, Austin-American Statesman,
Hyatt Regency Lost Pines Facebook page

20. How to unlock the power of people
® 2011 Dachis Group. Confidential and Proprietary

21. The Power of People | 15 September 2011 #ET11
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

22. The Power of People | 15 September 2011 #ET11
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

23. The Power of People | 15 September 2011 #ET11
Start with culture
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

24. The Power of People | 15 September 2011 #ET11
Start with culture
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

25. The Power of People | 15 September 2011 #ET11
Organize for connectivity
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

26. The Power of People | 15 September 2011 #ET11
Organize for connectivity
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

27. The Power of People | 15 September 2011 #ET11
Use the right tools for the right jobs
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

28. The Power of People | 15 September 2011 #ET11
Use the right tools for the right jobs
® 2011 Dachis Group. Confidential and Proprietary http://communicationnation.blogspot.com/2011/02/connected-company.html

29. Thank you
www.dachisgroup.com
+ 1 512-275-7825
peter.kim@dachisgroup.com
@peterkim