Dachis Group Chief Strategy Officer Dion Hinchcliffe talks social transformation in this excerpt from Social Business by Design.

1. 32 THE SOCIAL BUSINESS JOURNAL ISSUE 01 Q2 2012 33
3
In
SOCIAL ENTERPRIsE Traditional businesses
I businesses
Next-generation business: 4
1
Open, social, self-service
What does Social Business
consist of ?
You can pre-order
Social Business
by Design here:
dach.is/sbdbook.
2

2. 34 THE SOCIAL BUSINESS JOURNAL ISSUE 01 Q2 2012 35
8.
The value drivers business transactions to relation-
of social businesses ships.
1. Strategic control over peer-
produced community data drives
10.
market dominance.
exception to change as the norm.
6. This paints a high-level picture
4.
niches achieves the highest eco-
nomic scale. way over the next decade or so.
2. Peer production as the most
value creation.
11.
9.
ones emerging.
Cluetrain Manifesto
5. Cloud and ecosystem-based 5
open supply chains as the basis 7. New resource constraints.
Footnotes
Social power structures as 1 Jarvis, J.
governing. 2 Gunn. A.
I
Hutchinson, A.
von Ahn, L.
Levine R, Locke C., Searls D., & Weinberger D. The Cluetrain Manifesto.

3. THE
Letter from Jeff Dachis 4
THE SOCIAL BUSINESS JOURNAL
US CELLULAR's SHERRI MAXSON 8 The previous article was excerpted from
issue 01 of The Social Business Journal,
EVERYTHING IS A SERVICE 14 published by Dachis Group.
SOCIAL BUSINESS BY DESIGN 30
SOCIAL
Dachis Group helps improve your brand performance
by measuring and managing your social engagement
via a powerful suite of SaaS tools and services. The
Social Business Journal is a free quarterly publication
by Dachis Group. No part of this publication can be
BUSINESS
reproduced, stored in a retrieval system or transmitted
in any form or by any means (electronic, photocopy,
etc.), except as permitted by the 1976 U.S. Copyright
Act, without permission of the publisher. Requests
can be submitted at sbj@dachisgroup.com. Any
comments? Questions? Suggestions? Visit dach.is/02-
JOURNAL
sbj to let us know what you think.
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sbj@dachisgroup.com
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