a presentation i did for the Festival of Marketing 2014 #FoM14 on some wearables that rocks my world (and a few that don't).

1. A FEW WEARABLES THAT ROCK MY WORLD
A N D S O M E T H AT D O N ’ T

2. You could say that digital has
disrupted all our five senses

3. Sight

4. Sound

5. Smell

6. Taste

7. Touch
www.youtube.com/watch?v=T6vul95hwOY

8. Digital have changed the way
people consumer content.

15. www.youtube.com/watch?v=wE3fmFTtP9g

16. #TheDisappearingDevice
#ManagingMatter
#RealTimeExperiences
#PeopleToPeople
Trending in the head of an UX designer

17. The disappearing device

18. www.youtube.com/watch?v=_d6KuiuteIA
www.youtube.com/watch?v=oWu9TFJjHaM
www.youtube.com/watch?v=JSnB06um5r4

19. Real-time experiences

22. www.youtube.com/watch?v=vad6sUVdAc8

23. People-to-people

26. Managing matter.
AKA The Internet of Things

28. www.youtube.com/watch?v=Kt5VulFqBm4

31. IoT
+
Wearables

32. Value chain
Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
Device
OS
Device
Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
Device
OS
Device
Value chain

33. Sensors

34. Bands & Bracelets

35. Glass(es)

36. Clothing

37. Jewelry

38. Smart watches

39. Electroceuticals
Chip and Pill

40. • Healthcare
• Lifestyle
• Security
• Insurance
• Construction
The wave…

41. Healthcare

42. Healthcare

43. Lifestyle

44. Security

45. Source: Fjord
What’s the tech you’re wearing?

46. “How would you be interested
in wearing/using a sensor
device, assuming it was from a
brand you trust, offering a
service that interest you?”
Source: North America Technographics™ Consumer Technology Survey, 2013
Base: 4,657 US online adults (18+)

47. INCREASE MOTIVATION
Psychology
REMOVING FRICTION
Usability
(from Joshua Porter)
User Experiences

48. So as a brand, or marketer…

49. Value chain
Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
Device
OS
Device
Real-time (customer & business) data
Massive world-wide user base
Value added services
Developers
OS
Value chain
Tools to know what data that counts
Global customer engagement
Products & Services
Your team and agencies
Idea(s)
Digital eco-systemDevice

50. Make it real.
Bring it to life,
step by step.
Clarify the
problem, its
context and
next steps
1 2 3 5
Spark Brief Convincer Let it go
4
Rapid prototyping
Start an idea
from any
stimulus,
internal or
external
Decide what
it would take
to make a
convincing
proposal
Go live, let
people use it.
Learn from it
and keep
going.
Ideas

51. Digital ecosystem

52. Your team and your agencies

53. Things with
Networked sensors Data stores
Analytic engine
What product/services
are now possible?
and, what organisation do
you need to support it?
Product & Services

54. Things with
Networked sensors Data stores
Analytic engine
What type of marketing
is now possible?
and, what brand stories
will it create?
Paid
Marketing

55. Global customer engagement - Customer Centricity

56. Data that counts 6.0 million estimated
impressions from 835
Twitter mentions by
248 users.

58. marcus.mustafa@digitaslbi.com