M3 Presentation from Mom Central and Dad Central Consulting, featuring the new Hands On Dad.

1. The New “Hands On Dad”™ Stacy DeBroff @MomCentral John Porcaro @DadCentral

3. Brands now spend over $500,000 on robust social media campaigns, where they tested the waters with $500.

4. The stage has been set for the rise of the new Dad Influencer…www.DadCentralConsulting.com2

6. Help companies develop meaningful conversations, connections, and communities with Moms and Dads

7. Reach Moms and Dads and engage them in powerful word-of-mouth programs: Ambassadors, viral marketing across social media platforms, geo-targeted events

8. Moms and Dads take action and recommend your brand, fueling brand awareness, engagement, product trial, and sales

9. Work with over 200 national brands

10. Breadth of consulting services, including research and social media strategy and listening, for start-up and established brands

11. Offices in US and Canada www.DadCentralConsulting.com3

12. But First – What is Influencer Marketing in Action The Best In the World: Oprah www.DadCentralConsulting.com4

13. She Recommends a Product and People Embrace it www.DadCentralConsulting.com5

14. It Doesn’t Matter the Platform She’s On Do you even know what network her TV show airs on? www.DadCentralConsulting.com6

15. Her Passion Translates into Millions in Sales www.DadCentralConsulting.com7

16. Mom and Dad Influencers Operate as a Microcosm of Oprah www.DadCentralConsulting.com8

17. 3,143 Followers 4,432,934 VisitorsAlexa Rank: 334,256 Nashville eZineAlexa Rank: 758,438 Facebook Group 607 Members How Does Lindsay Ferrier Reach Moms? Alexa Rank: 125,575 634,403 VisitorsAlexa Rank: 1,089,037 Alexa Rank: 49,673 Alexa Rank: 103,265 Featured Mom Blog Alexa Rank: 4,073 Nashville Newspaper Alexa Rank: 66,483 399 Friends www.DadCentralConsulting.com9

18. Brands Recognize the Value of Influencer Marketing www.DadCentralConsulting.com10

19. Meet the First Dad Influencer: Paul Revere The British are coming!!! www.DadCentralConsulting.com11

20. End Result: An Accelerated Market for Dads www.DadCentralConsulting.com12

21. www.DadCentralConsulting.com13

22. Influencer Marketing in Use: The Xbox Case Study www.DadCentralConsulting.com 14

24. Find the Influencers www.DadCentralConsulting.com 16

25. Provide Something Worth Talking About www.DadCentralConsulting.com 17

26. Inside Access www.DadCentralConsulting.com 18

27. Turn Influencers into Brand Ambassadors www.DadCentralConsulting.com 19

28. Get Involved Locally www.DadCentralConsulting.com 20

29. www.DadCentralConsulting.com21

30. Dad Influencers On the Rise www.DadCentralConsulting.com 22

31. Dads Defined: The Past Lots of free time with friends Long day, tedious work Wife, One kid, and a Dinosaur www.DadCentralConsulting.com 23

32. Dads Defined: The Future Wife, Two Kids, a Dog (and a robot nanny) Working in the Office 9-5 Responsible Family Automobile Relaxing at Home www.DadCentralConsulting.com 24

34. Over 700 members of the Dad Central Consulting Testing Panel with children at home under the age of 18www.DadCentralConsulting.com 25

36. 95% believe their criteria for purchases now gets influenced by the needs and interests of their family.

37. 90% say being a Dad influences whom they trust when seeking advice.

38. 84% of Dads now purchase a much broader set of consumer products than before becoming a parent.

39. 46% report being less likely to make impulse decision.www.DadCentralConsulting.com 26

40. The “Dad Lens”™ Influences Purchases 80% of Dads feel they make purchases through a “Dad Lens.”™ Dad Lens Dad & Me Lens Me Lens Games Groceries Home Entertainment Auto Major Household Products Outdoor Home Computing Sporting Events Financial Services www.DadCentralConsulting.com 27

41. Who Dads Trust Most for Advice When asked to rank who they trust the most for advice about family purchases, an overwhelming number of Dads (88%) said they trusted their wife, spouse, or partner the most (top 3). www.DadCentralConsulting.com 28

43. Sports: Other Dads, Friends

44. Technology: Other Dads, Product Ratings & Recommendations, Magazine articles, Friends

45. Auto: Other Dads

46. Games: Their Children

47. Appliances: Wife/Spouse/Partner

48. Finance: Wife/Spouse/Partner, Parents

49. Gifts: Wife/Spouse/Partner, Momswww.DadCentralConsulting.com 29

50. Dads Trust Other Dads Dads trust other Dads for first-hand advice when it comes to parenting their children and purchase decisions for their family and household items. Dads also trust other Dads more than any other source of information for advice when purchasing in the fields of sports, technology and auto. 57% www.DadCentralConsulting.com 30

51. How Dads Connect with Other Dads Dads connect with fellow Dads through a variety of ways both offline and online. 80% of Dads say they most commonly connect through one-on-one conversations: www.DadCentralConsulting.com 31

53. TV

54. Cell phone

55. Soccer equipment

56. Rechargeable Battery for Cell Phone

57. Martial Arts Classes

58. Videogames

59. Minivan

60. GPS

61. Car Seat

62. Baby Food

63. Nerf toy guns

64. Daybed for my daughter

65. Lawn Mower

66. Family Vacation

67. Pull-behind camper

68. Videogame console

69. Lawn fertilizer

70. Baby monitor

71. Bike for my daughter

72. Tools

73. Baby swing

74. Computer

75. Organic veggies

76. BB Gun

77. A movie on DVD

78. Tickets to a sports event

79. Diapers

80. Golf Clubs

81. An iPod Touch

82. Probioticswww.DadCentralConsulting.com 32

83. Power of Dads Twitter Meetup Q1: How has being a Dad changed your life? Less leisure time, time and money focus on family, just about everything… Q2: What influenced purchases before? Wants, desires, friends, impulse… Q3: What influences purchases now? Family needs, children, spouse, budget… Q4: Where do you go for advice? Wife, family, Internet, reviews, other Dads… Q5: How do you connect with other Dads? Online, at games, school events, church… Q6: What was the last purchase you made after consulting another parent? Car seat, Xbox, swing set, sheetrock, bike, laptop, beer, camera, table saw, diapers… #PowerOfDads One hour: Aug 25, 12-1 PM EDT 1,500+ Tweets 100,454 followers reached 1.6 million impressions Power of Dads Twitter Meetup www.DadCentralConsulting.com 33

84. Whit Honea in Action 10,000 Visitors 48,000 Visitors 1,175 Followers 617 Friends Featured Blogger Featured Blogger Featured Dad Blog Featured Blogger Featured Blogger www.DadCentralConsulting.com34

85. Jason Bean in Action: Gatorade www.DadCentralConsulting.com 35

86. Muskrat in Action: Ralph Lauren www.DadCentralConsulting.com 36

87. The Emergent Dad Influencer www.DadCentralConsulting.com37

89. Brands have embraced Influencer marketing

90. A new Hands on Dad™ has emerged and shifted perceptions through the Dad Lens™

91. Dads are Influencers with strong audiences and reach

92. We are at the start of an exciting, dynamic and nascent influencer verticalwww.DadCentralConsulting.com38

93. We look forward to working with you in the future. Thank you for coming out this morning and listening to our presentation. The Mom & Dad Central Team

94. 77 Chapel Street Newton, MA 02458 info@dadcentralconsulting.com 617.244.3002 www.DadCentralConsulting.com | Facebook: Dad Central | Twitter: DadCentral