Fast moving C goods

1. Fast Moving Consumer Goods Watching its Moves

2. The number of Moves Fourth largest sector in the economy with a total market size What is the market Size? billion US $ 1 3 Source: Ibef

3. The Three Nodes Household Care Food and Beverages Personal Care

4. Market size = number of buyers in the market xquantity purchased by an average buyer in the market per year xprice of an average unit

5. The Consumption Pie Personal Care Grocery Source: Ibef

6. What keeps you moving? The good factors for the GOODS

7. Individual segments Per Capita Consumption Penetration Levels MGI Why is it so promising?

8. 1. Individual SegmentsFICCI throws up a double digit Household Laundry Home Cleanliness Repellants Personal Care Bath Soaps Deodorants Skin Care Oral Care Foods & Beverages Tea Coffee Ready To Eat 23 % 40 % 10 - 15 % Source: Ibef

9. 2. Per Capita Consumption Source: Ibef

10. 3.Penetration Levels a.] High Penetration Category Drive Upgradation and Consumption Source: Ibef

11. 3 b.] Low Penetration Category Drive Penetration Source: Ibef

12. 4.Mc Kinsey Global Index [MGI] Based on Annual Disposable Income Source : Mc Kinsey Report

13. Higher Disposable Income Source : Mc Kinsey Report

14. Different Strokes for Different Folks Surf Excel Matic Surf Excel Rin Wheel Opportunity to Upgrade Source : Mc Kinsey Report

15. How we consume? Watching the consumer

18. FMCG growth drivers Increased growth due to rising demand, fiscal incentives and improved performance of leading companies

19. Changing dynamics Luxury goods are now being perceived as necessities Increased demand for value-added and aspirational products Focus on the neighbouring markets Revival in rural markets

20. Numbers speak…. Source:

21. That’s all Folks !!! Keep Moving