AI Virtual Influencers: The Future of Influencer Marketing
Accurate Social Media Analytics via Human and Machine Analysis
1. The world’s most accurate, automatic and context driven Social
Media analytics SaaS enabled by a combination of machine
analysis and crowdsourced human intelligence.
Copyright TweetAtlas 2015. All rights reserved.
2. Pure machine algorithm
based analysis isn’t
enough. Data from one of
the most used tools on
the market: Tweets on the
right listed as Top
Negative Tweets
regarding Angry Birds in
2013.
Are they
really?
Social Media Analysis is
BROKEN
3. Sarcasm, Irony, Satire, Languages,
Pictures, Video Clips Are Not Understood
at All…
TweetAtlas.com
4. Forbes: Social Media Spend as a Percent
of Marketing Budgets
TweetAtlas.com
0 %
5 %
10 %
15 %
20 %
25 %
Current Levels Over Next 12 Months In Next 5 Years
5. Forbes: How Companies Demonstrate the
Impact of Social Media Spend?
15 %
45 %
40 %
Have proven the
impact quantitatively
Have a good
qualitative sense
of the impact , but
not a quantitative
impact
Haven't been
able to show
the impact yet
TweetAtlas.com
6. Solution
TweetAtlas deploys over 6 million real human beings around the
globe to o"er the highest quality, real-time analysis on the market
*Based on research 60-80 % of conversation related to brands is irrelevant (e.g. spam, advertisements and posts actually not related to the brand) .
Unique key bene#ts:
- The highest possible accuracy of the analytics, 80-90
% better than others on the market
- True multi-language support due to native speakers
of various languages
- As the only provider on the market, the technical
capability to pre-#lter all irrelevant data* from the
conversations
7. It’s a Genuine Service!
• Online Dashboard to help Social Media, Customer Service, Brand, Marketing and
Communications Teams:
- Optimize the use of own resources and save time while dealing with only relevant,
accurate data and metrics
- Understand which information truly matters and needs urgent attention
- Track and measure the organic impact of marketing campaigns to improve the ROI of
ongoing and future campaigns
- Follow and understand the e$ect of communication on the brand and audience reception
• Fully Customized Reports to help Management:
- Make better decisions through receiving immediately actionable metrics and pre-analyzed
data
- Access valuable, re#ned data and information that has before been hard to concretize
8. Examples of What We can O$er
ü Marketing Campaign Tracking
ü Product Launch Key Metrics
ü Brand Visibility Measurement
ü Topic Sentiment Analysis
ü Competitor Benchmarking &
Analysis
ü In#uencer Analysis
ü Social Media Presence Mapping
ü Demographics Analysis
ü Buying Intent Analysis
ü Media Visibility Analysis
ü Event / Conference Metrics