Slides for the Workology webinar 7 Ways to Super-Charge Your Talent Brand. A guide to understanding how to improve your online presence and engagement using career sites, social media and more. HRCI and SHRM recertification credits are eligible for those who are attending the live or re-broadcast presentation.

1. WAYS TO
SUPER-CHARGE
YOUR TALENT BRAND
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4. #1 – TALENT ATTRACTION JOURNEY
#2 – MAP YOUR CAREER SITE
#3 – KNOW YOUR STRENGTHS
#4 – LEVERAGE TECHNOLOGY
#5 – ACTIVATE YOUR TEAM
#6 – PRIORITIZE YOUR EFFORTS
#7 – CONSISTENCY MATTERS

5. POLL QUESTION #1
WHAT PHRASE DO YOU USE
TO DESCRIBE BRANDING &
ATTRACTING CANDIDATES?
• EMPLOYER BRAND
• EMPLOYMENT
BRAND
• TALENT BRAND
• RECRUITMENT
MARKETING

9. POLL QUESTION #2
MY TALENT BRAND EFFORTS
RIGHT NOW ARE…
• COORDINATED &
STRATEGIC
• SERIES OF FIRE
DRILLS
• LIMITED RESOURCES
AND BUDGET
• NON-EXISTENT
• JUST BEGINNING

14. POLL QUESTION #3
WHAT NEW THINGS ARE YOU
DOING TO EVALUATE YOUR
BRAND’S STRENGTHS &
WEAKNESSES?
• EVALUATE ONLINE
REVIEWS
• CANDIDATE
QUESTIONNAIRE
• INDEPENDENT
ASSESSMENT
• BRAND COACHING
• PEER INTERVIEW

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20. Employee Referrals remain the top
source of new hires

22. HOW TO INCREASE
PARTICIPATION
IN SOCIAL GOOD
PROGRAMS

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24. POLL QUESTION #4
WHAT NEW THINGS DO YOU
PLAN TO DO TO ACTIVATE
YOUR TEAM?
• HIRING MANAGER/
LOCATION
PROGRAMS
• EMPLOYEE
AMBASSADORS /
ADVOCACY
• REFERRAL
PROGRAMS
• SOCIAL CAUSE
• COMPANY/EMPLOYEE
SPOTLIGHTS

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27. HOW TO INCREASE
PARTICIPATION
IN SOCIAL GOOD
PROGRAMS

29. ?? ?