Marketing Concepts

1. with Matt Barcomb
@mattbarcomb
Flow of Product Quality

2. @mattbarcomb
What is
Product Quality?
“You keep using that word. I do not
think it means what you think it
means.”
- Iñigo Montoya

3. @mattbarcomb
What is
Product Quality?
“You keep using that word. I do not
think it means what you think it
means.”
- Iñigo Montoya
“Quality is value to some person.”
- Jerry Weinberg

4. A Snowden Reference In Every Talk
@mattbarcomb

5. “Truth is
coming and
it cannot be
stopped.”
- Snowden
A Snowden Reference In Every Talk
@mattbarcomb

6. “Truth is
coming and
it cannot be
stopped.”
- Snowden
A Snowden Reference In Every Talk
@mattbarcomb

7. “Truth is
coming and
it cannot be
stopped.”
- Snowden
A Snowden Reference In Every Talk
Context matters :)
@mattbarcomb

8. @mattbarcomb

9. Usability
Percy
@mattbarcomb

10. Usability Maintainability
Percy James
@mattbarcomb

11. Usability Maintainability Reliability
Percy James Kim
@mattbarcomb

12. @mattbarcomb
Influencing the
Flow of Product Quality

13. If this was a product design talk…
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

14. If this was a product design talk…
Market research
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

15. If this was a product design talk…
Market research
User studies
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

16. If this was a product design talk…
Market research
User studies
Go to the gemba
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

17. If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

18. If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
Interaction design
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

19. If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
Interaction design
Ethnography
@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

20. If this was a product design talk…
Market research
User studies
Go to the gemba
Experiment design
Interaction design
Ethnography
Narrative sensing@mattbarcomb
“Why do you have to go and
make things so complicated?”
- Avril Lavigne

21. If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
@mattbarcomb

22. If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
@mattbarcomb

23. If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
Code as design
@mattbarcomb

24. If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
Code as design
Test intentionally
@mattbarcomb

25. If this was a product development talk…
“Don’t go chasin’ waterfalls.”
“But I think you’re moving too fast.”
- TLC
Iterative & incremental
Code as design
Test intentionally
Balance automation & exploration
@mattbarcomb

26. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
@mattbarcomb

27. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
@mattbarcomb

28. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
@mattbarcomb

29. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
@mattbarcomb

30. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
@mattbarcomb
Low-to-no branching & toggles

31. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
DevOps is not a person
@mattbarcomb
Low-to-no branching & toggles

32. “Ah, push it - push it real good.”
“Better make it fast or else I'm
gonna get pissed.”
- Salt ’n’ Pepa
If this was a product deployment talk…
Our build is the #1 feature
Deployment is software
Testable pipeline
DevOps is not a person
Culture & tools
@mattbarcomb
Low-to-no branching & toggles

33. If this was a product flow talk…
@mattbarcomb

34. If this was a product flow talk…
Consider the whole
@mattbarcomb

35. If this was a product flow talk…
Consider the whole
Pull-based
@mattbarcomb

36. If this was a product flow talk…
Consider the whole
Pull-based
Utilization
@mattbarcomb

37. If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Utilization
@mattbarcomb

38. If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Utilization
Queuing theory
@mattbarcomb

39. If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Batch size
Utilization
Queuing theory
@mattbarcomb

40. If this was a product flow talk…
Consider the whole
Pull-based
Limit work in progress
Batch size
Utilization
Queuing theory
Cost of delay
@mattbarcomb

41. @mattbarcomb
…but this is actually a design talk

42. @mattbarcomb
“Oh, I just can't make it any longer
Everything I do is always wrong
I'm livin' a lie and there's no need in tryin'
To keep hangin' on after all the good is gone.”
- Conway Twitty
…but this is actually a design talk
Conway’s Law

43. “Organizations which design
systems ... are constrained to
produce designs which are
copies of the communication
structures of these
organizations.”
- Melvin Conway
@mattbarcomb
“Oh, I just can't make it any longer
Everything I do is always wrong
I'm livin' a lie and there's no need in tryin'
To keep hangin' on after all the good is gone.”
- Conway Twitty
…but this is actually a design talk
Conway’s Law

44. @mattbarcomb
Aspects of Organization Design

45. @mattbarcomb
Aspects of Organization Design
Structure

46. @mattbarcomb
Aspects of Organization Design
Structure
Communication

47. @mattbarcomb
Aspects of Organization Design
Structure
Communication
Collaboration

48. @mattbarcomb
Structure
“Culture eats strategy for breakfast.”
- Peter Drucker
“Structure eats culture for breakfast.”
- Stephen Bungay

49. @mattbarcomb
Structure
Organization System Diagram
“Culture eats strategy for breakfast.”
- Peter Drucker
“Structure eats culture for breakfast.”
- Stephen Bungay

50. @mattbarcomb
Structure
Organization System Diagram
Value Stream Map
“Culture eats strategy for breakfast.”
- Peter Drucker
“Structure eats culture for breakfast.”
- Stephen Bungay

51. @mattbarcomb
Whole
Org
Prod
Dept
Dev
Team
Exec
Team
HR
Sales
Support
Finance
Sherri
CTO
Team
Wombat Team
Xerces
PMO
Colleen
PjM
Adam
Arch
Ops
Mark
DevMgr
Devs
Tom
BA Testers
Alice
Lead
Reporting
Workflow
Influence

52. @mattbarcomb
Whole
Org
Prod
Dept
Dev
Team
Exec
Team
HR
Sales
Support
Finance
Sherri
CTO
Team
Wombat Team
Xerces
PMO
Colleen
PjM
Adam
Arch
Ops
Mark
DevMgr
Devs
Tom
BA Testers
Alice
Lead
Reporting
Workflow
Influence
Customer

53. @mattbarcomb
Communication

54. @mattbarcomb
Communication
Audience

55. @mattbarcomb
Communication
Audience
Directionality

56. @mattbarcomb
Communication
Audience
Directionality
Frequency

57. @mattbarcomb
Communication
Audience
Directionality
Frequency
Fidelity

58. @mattbarcomb
Collaboration

59. @mattbarcomb
Collaboration
Community of problem solvers

60. @mattbarcomb
Collaboration
Community of problem solvers With many specializations

61. @mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Specialization Growth

62. @mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Specialization Growth

63. @mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Advanced
Specialization Growth

64. @mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Advanced
Meta
Specialization Growth

65. @mattbarcomb
Timeline of getting to know stuff
Amountofstufftoknow
Basic
Advanced
Meta
Specialization Growth
Heuristics

66. Take Away
@mattbarcomb

67. Take Away
@mattbarcomb
Many facets of quality. Context matters. So be intentional!

68. Take Away
@mattbarcomb
Many facets of quality. Context matters. So be intentional!
Product design reflects organization design. Do both.

69. Take Away
@mattbarcomb
Many facets of quality. Context matters. So be intentional!
Product design reflects organization design. Do both.
Grow collaborative communities of problem solvers!

70. Matt Barcomb @mattbarcomb matt@odbox.co
Thanks!