1. Marketing on the Net and Mobile

2. What is Internet Marketing?
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Internet Marketing refers to the marketing of products and
services via the Internet.
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It is also known by other synonyms, including e-marketing,
web marketing, online marketing and search marketing.
Internet marketing is the
procedure of growing,
building, as well as promoting
a business by any or all forms
of online activity like
websites, blogs, email
marketing, article marketing,
and online advertising.

3. Types of Internet Marketing
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Search Engine Optimization(SEO)
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Social Media Marketing
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Pay Per Click Advertising
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Public relations
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E-mail Marketing
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Networking
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Paid advertising

4. Types of Internet Marketing
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Search Engine Optimization(SEO):Search
Engine Optimization or SEO is establishing an
online presence for websites. Optimizing a
website to be more easily found by prospective
clients is an essential part of inbound marketing to
attract business

Social Media Marketing:The use of social media
services to garner attention and website traffic is
gaining just as much popularity as the networks
themselves.

Pay Per Click Advertising:Pay per Click or PPC
for short, is an advertising system in which a
business only pays for the advertisement when a
potential customer clicks on it.

5. Types of Internet Marketing
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Public relations: Press coverage is still vital to
marketing and the promotion of a business. Getting
news releases to be picked up by internet
publications will gather tons of traffic toward
company pages.

E-mail Marketing:E-Mail marketing is primarily a
way to enhance the relationship that customers share
with a company.

Networking:Business Networking is usually
performed by like-minded business owners whom
recognize, create, and act upon business
opportunities and then share these with others.

Paid advertising:The most popular examples of
paid advertising on the internet are banner ads.

6. What is Mobile Marketing?

Mobile marketing is marketing on or with a mobile device, such
as a smart phone.

Mobile marketing can provide customers with time and location
sensitive, personalized information that promotes goods,
services and ideas.

7. Mobile Marketing Facts & Trends

More than 6 Billion Moblie Users
Worldwide

Adults now spend more time with
mobile devices than print media such
as Newspapers and Magazines.

Mobile coupons get 10 times the
Redemption rate of traditional
coupons.

86% of cell phone owners are
“connected TV viewers” - meaning
they use their phones in some form or
fashion while watching TV.

8. Types of Mobile Marketing
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SMS (short message service)
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MMS(multi-media message service)
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Mobile Applications
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Bluetooth Wireless Proximity Based Marketing
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Location-Based Marketing
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QR Codes (quick-response barcodes)
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Pay Per Call Mobile
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Voice Marketing
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Mobile Banner Ads

9. Types of Mobile Marketing
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SMS: (short message service): Also
known as ‘texting’: Advertisers can
send relevant marketing messages in
form of texts

MMS: (multi-media message service):
Marketing messages that utilize
multiple, rich media elements such as
images, video and audio

Mobile Applications: The ads can be
hosted inside the application design and
logic. The applications comprise of
managed platforms, virtual machines,
native applications and widgets

10. Types of Mobile Marketing
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Bluetooth Wireless Proximity Based
Marketing: It works like local TV
advertising on cable or network channels
where a customer in a particular location
will be served custom ads for that area.
You will receive an ad or a message
based on the location your wireless
device is picking up
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Location-Based Marketing: Delivers
multi-media directly to the user of a
mobile device dependent upon their
location via GPS technology
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QR Codes (quick-response barcodes): Allows customers to quickly
learn more about a business, by visiting a mobile version of their
business page on a mobile phone that is enabled to scan the bar code

11. Types of Mobile Marketing
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Pay Per Call Mobile (also called click-to-
call): Pay per call is advertising that generates
a billable event only when the reader of the ad
does something—in this case, makes a phone
call. A mobile ad can contain a phone number
that the customer can select and call instantly
from their cell phone

Voice Marketing: Voice broadcasting calls
numbers from a computer managed list and
plays a pre-recorded message to the customer
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Mobile Banner Ads: Like standard banner
ads for desktop web pages but smaller to fit on
mobile screens and run on the mobile content
network

12. Benefits of Net & mobile marketing
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Instant results
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Easy to work with
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Convenient to use
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Direct marketing
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Tracking user response
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Huge viral potential
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Mass communication made easy
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Microblogging benefits

13. Thank You