EchoQuote for B2B Lead Conversion

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This presentation describes a B2B Lead Conversion strategy using EchoQuote to generate and convert sales ready leads.

Tecnología Empresariales

So, you want to convert Social Media conversations into Leads? Potential Customers Goal: More High-Quality Leads Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick WEBSITE CONVERSION PRWeb 1 of 9

Conversions Require A Strong Offer Potential Customers Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 2 of 9 High-Quality Leads To convert you need a strong offer.

Conversions Require A Strong Offer Potential Customers Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 3 of 9 High-Quality Leads But, what makes a strong offer?

Defining Strong Offer Criteria High-Quality Leads Potential Customers 4 of 9 ,[object Object],[object Object],[object Object],[object Object],[object Object],A Strong Offer …

Defining Strong Offer Criteria Potential Customers 4 of 9 A Strong Offer … ,[object Object],[object Object],[object Object],[object Object],[object Object],So, what does research show is the #1 offer that meets this criteria? High-Quality Leads

Serious B2B Prospects are Looking for Pricing 5 of 9 Pricing

Serious B2B Prospects are Looking for Pricing 5 of 9 We now know serious prospects need budgetary pricing, but at what point in the sales cycle ?

Prospects Need Pricing Early in their Research 6 of 9 Pricing

Prospects Need Pricing Early in their Research 6 of 9 Contrary to what most people think, prospects need budgetary pricing early in the Awareness and Research Phases Pricing

Using the Need for Pricing to Convert EchoQuote TM uses the need for pricing to convert serious prospects during the Awareness and Research phases of the sales cycle before the prospect formulates his Decision Criteria . B2B Sales Cycle 7 of 9 ,[object Object],[object Object]

EchoQuote Ties In Sales For Pricing Requests 8 of 9 PROSPECTIVE CUSTOMERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing Sales Internet Marketing Your Website Self-Service Pricing Request

Sales Qualifies and Approves Requests passing Ownership 8 of 9 PROSPECTIVE CUSTOMERS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marketing SALES , not marketing qualifies and approves pricing requests creating ownership Internet Marketing Your Website Pricing Request Quote is Emailed

You Do The Fun Stuff, We’ll Convert It Into Quality Leads High-Quality Leads Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 9 of 9

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EchoQuote for B2B Lead Conversion

1. Convert the Conversations

2. So, you want to convert Social Media conversations into Leads? Potential Customers Goal: More High-Quality Leads Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick WEBSITE CONVERSION PRWeb 1 of 9

3. Conversions Require A Strong Offer Potential Customers Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 2 of 9 High-Quality Leads To convert you need a strong offer.

4. Conversions Require A Strong Offer Potential Customers Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 3 of 9 High-Quality Leads But, what makes a strong offer?

7. Serious B2B Prospects are Looking for Pricing 5 of 9 Pricing

8. Serious B2B Prospects are Looking for Pricing 5 of 9 We now know serious prospects need budgetary pricing, but at what point in the sales cycle ?

9. Prospects Need Pricing Early in their Research 6 of 9 Pricing

10. Prospects Need Pricing Early in their Research 6 of 9 Contrary to what most people think, prospects need budgetary pricing early in the Awareness and Research Phases Pricing

11.

12.

13.

14. You Do The Fun Stuff, We’ll Convert It Into Quality Leads High-Quality Leads Webinars Tradeshows Email Blasts Lunch&Learns SEO PayPerClick PRWeb 9 of 9

15. Thank You.

EchoQuote for B2B Lead Conversion

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