Becoming iConic-Applying Apple's Principles Dallas Diggs at The Connective Hub
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Our view on leveraging Apple's amazing success. Although we agree with their 4 basic keys to success, there is no substitute for their amazing strategic insight, timing, and hard work. We believe others can leverage these 4 core points to great success.
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Becoming iConic-Applying Apple's Principles Dallas Diggs at The Connective Hub
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- 9. 1 Apple 2 Google 3 Berkshire Hathaway 4 Southwest Airlines 5 Procter & Gamble 6 Coca-Cola 7 Amazon.com 8 FedEx 9 Microsoft 10 McDonald's 9
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- 11. Prev First Base- Year Year 04 05 06 07 08 09 10 11 line % % Chg Chg Apple 77 81 81 83 79 85 84 86 87 1.2 13.0 Personal 78 74 74 77 75 74 75 78 78 0.0 0.0 Computers 11
- 12. Market Cap $ B 360 198 213 Revenues $ B 108.25 35.76 69.94 Core Business User Experience Advertising Software Hardware Software Content 12
- 13. Net Sales 2011 change 2010 change 2009 $MM 108,249 66% 66,225 52% 42,905 108,249 66,225 42,905 2011 2010 2009 13
- 14. •iPhone, iPad and Mac fueled growth in 2010 and 2011 •iPhone nearly doubling each year •iPad growing from zero to $20.4 b ($ sales in billions) Total 42.9 65.2 108.25 14
- 15. $ in billions 300% 2009 2010 2011 0 5 20.4 90% 2009 2010 2011 13 25.2 47.1 25% 2009 2010 2011 13.9 17.5 21.8 15
- 16. R&D , SG&A below industry averages Industry 2011 2010 2009 Average Research and development 2,429 1,782 1,333 Percentage of net sales 2% 3% 3% 8% Selling, general and administrative 7,599 5,517 4,149 Percentage of net sales 7% 8% 10% 15% 16
- 17. Net Income growth at over 70% 2011 % change 2010 % change 2009 Net income 25,922 85% 14,013 70% 8,235 17
- 18. 10-K Business Strategy …committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. 18
- 19. Structure Purpose Processes/ Systems People Our hybrid version of McKinsey’s Seven S model.
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- 21. 10-K Business Strategy …committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative design. 21
- 22. RESULT: MARKETING GRAVITY 22
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- 40. Make the Connection. Plug into DFW's Premier Collaborative Business Community... http://connectivehub.com/ 40