SlideShare una empresa de Scribd logo
1 de 13
VALUE High Value Brand
Dallas McMillan
Brand Strategist
Dallas McMillan is a Brand Strategist
and Marketing Consultant specialising in
Selling High Value Professional Services
5 Levels of Value Delivery
VALUE High Value Brand
Learn how to
create,
communicate and
deliver value
throughout your
customer’s
buying process
5 Levels of Value Delivery
VALUE High Value Brand
The way your
best clients
discover, choose
and buy your most
valuable products
and services has
changed
5 Levels of Value Delivery
VALUE High Value Brand
5 Levels of Value Delivery
Clients are
searching for,
socially talking
about, sharing and
shopping for
solutions to their
problem
Before they call you
Search
Social
Sharing
Shopping
Solving
Their Problem
VALUE High Value Brand
You need to
build a
relationship,
trust, and a
business case
before they will
buy
5 Levels of Value Delivery
Know
Like
Trust
Try
Buy
Your PromiseWhat you are saying
VALUE High Value Brand
And you need
to create,
communicate
and deliver value
throughout their
buying journey
5 Levels of Value Delivery
Know
Like
Trust
Try
Buy
Your PromiseWhat they are buying
VALUE High Value Brand
The context
and type of
information you
share evolves
through their
buying journey.
But your promise is
5 Levels of Value Delivery
Know
Like
Trust
Try
Buy
Your PromiseConstant & Congruent
VALUE High Value Brand
Your Promise
KnowInformation
Level 1: Search
VALUE High Value Brand
Your Promise
Know
Like
Information
Inspiration
Level 2: Social
VALUE High Value Brand
Your Promise
Know
Like
Trust
Information
Inspiration
Education
Level 3: Sharing
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Information
Inspiration
Education
Implementation
Level 4: Shopping
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformation
Level 5: Solving
VALUE High Value Brand
Your Promise
Know
Like
Trust
Try
Buy
Information
Inspiration
Education
Implementation
Transformation
5 Levels of Value Delivery
Receive

Más contenido relacionado

Más de Dallas McMillan

Build a high value scalable business 10 keys to success
Build a high value scalable business   10 keys to successBuild a high value scalable business   10 keys to success
Build a high value scalable business 10 keys to success
Dallas McMillan
 

Más de Dallas McMillan (8)

Finding your 1 thing
 Finding your 1 thing Finding your 1 thing
Finding your 1 thing
 
Build a high value scalable business 10 keys to success
Build a high value scalable business   10 keys to successBuild a high value scalable business   10 keys to success
Build a high value scalable business 10 keys to success
 
10 reasons entrepreneurial professionals fail
10 reasons entrepreneurial professionals fail10 reasons entrepreneurial professionals fail
10 reasons entrepreneurial professionals fail
 
Lead generating websites - Digital Influence Webinars
Lead generating websites - Digital Influence WebinarsLead generating websites - Digital Influence Webinars
Lead generating websites - Digital Influence Webinars
 
Facebook ads guide 2 (advanced)
Facebook ads guide 2 (advanced)Facebook ads guide 2 (advanced)
Facebook ads guide 2 (advanced)
 
Digital Influence - Facebook Advertising for Professionals
Digital Influence - Facebook Advertising for ProfessionalsDigital Influence - Facebook Advertising for Professionals
Digital Influence - Facebook Advertising for Professionals
 
Digital Marketing for Professionals - Influential Digital
Digital Marketing for Professionals - Influential DigitalDigital Marketing for Professionals - Influential Digital
Digital Marketing for Professionals - Influential Digital
 
Digital Influence - The social professional
Digital Influence - The social professionalDigital Influence - The social professional
Digital Influence - The social professional
 

Último

FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
tbatkhuu1
 

Último (20)

The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort ServiceEnjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
Enjoy Night⚡Call Girls Dlf City Phase 4 Gurgaon >༒8448380779 Escort Service
 
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best PracticesInstant Digital Issuance: An Overview With Critical First Touch Best Practices
Instant Digital Issuance: An Overview With Critical First Touch Best Practices
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 

5 levels of value delivery

  • 1. VALUE High Value Brand Dallas McMillan Brand Strategist Dallas McMillan is a Brand Strategist and Marketing Consultant specialising in Selling High Value Professional Services 5 Levels of Value Delivery
  • 2. VALUE High Value Brand Learn how to create, communicate and deliver value throughout your customer’s buying process 5 Levels of Value Delivery
  • 3. VALUE High Value Brand The way your best clients discover, choose and buy your most valuable products and services has changed 5 Levels of Value Delivery
  • 4. VALUE High Value Brand 5 Levels of Value Delivery Clients are searching for, socially talking about, sharing and shopping for solutions to their problem Before they call you Search Social Sharing Shopping Solving Their Problem
  • 5. VALUE High Value Brand You need to build a relationship, trust, and a business case before they will buy 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseWhat you are saying
  • 6. VALUE High Value Brand And you need to create, communicate and deliver value throughout their buying journey 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseWhat they are buying
  • 7. VALUE High Value Brand The context and type of information you share evolves through their buying journey. But your promise is 5 Levels of Value Delivery Know Like Trust Try Buy Your PromiseConstant & Congruent
  • 8. VALUE High Value Brand Your Promise KnowInformation Level 1: Search
  • 9. VALUE High Value Brand Your Promise Know Like Information Inspiration Level 2: Social
  • 10. VALUE High Value Brand Your Promise Know Like Trust Information Inspiration Education Level 3: Sharing
  • 11. VALUE High Value Brand Your Promise Know Like Trust Try Information Inspiration Education Implementation Level 4: Shopping
  • 12. VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformation Level 5: Solving
  • 13. VALUE High Value Brand Your Promise Know Like Trust Try Buy Information Inspiration Education Implementation Transformation 5 Levels of Value Delivery Receive