Digital influence professional services buyer's journey

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http://digitalinfluence.com.au/the-professional-services-buyers-journey/ Digital Influence - Online marketing training for professionals. Professional Services Buyer's Journey Your clients have changed how they search for, choose and buy your most valuable products and services. Learn how they now use the web to make high trust, high value purchase decisions (that they used to rely on you for). The new professional services buying journey includes: Search, Social, Sharing, Shopping and eventual Solution purchase. Learning how to connect with and engage your clients during this process gives you the opportunity to become their trusted guide from the earliest stages of their buying process. This is critical for high value professional services such as accounting, business coaching, consulting, legal, health and medical services

Marketing

Dallas McMillan
Digital Strategist
Professional
Services Buyer’s
Journey

Design, Develop & Deliver
Building your Social Sales Funnel
You Rely on
Referrals or Word of Mouth

Design, Develop & Deliver
Building your Social Sales Funnel
Professional Speakers

What’s possible from doing this work
• Attract More Clients
• Build reputation as expert (+get prime jobs)
• Stop competing on price (people seek you out
and want what you’ve got)

Design, Develop & Deliver
Building your Social Sales Funnel

Why should people care?
Visible
RemarkableCredible

Why should people care?
Relevance
DifferenceSubstance

SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
The Buyer’s Journey

SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
Most Professionals
Client Calls
You Here
✗ ✗ ✗ ✗

SearchSymptom Social
Self-
Assess
Share
Self-
Diagnose
Shop
Shortlist
Solutions
Solve
Shortlist
Providers
Satisfy
Successful Digital Brands
Platform Position Publish Package Promote
Searchabl
e
Sociable Shareable Shoppable Scaleable

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Digital influence professional services buyer's journey

1. Dallas McMillan Digital Strategist Professional Services Buyer’s Journey

2. Dallas McMillan Digital Strategist Building your online profile

10.

11.

12.

13.

14.

15. Design, Develop & Deliver Building your Social Sales Funnel You Rely on Referrals or Word of Mouth

16. Design, Develop & Deliver Building your Social Sales Funnel Professional Speakers

17. Writers and Bloggers

18. What’s possible from doing this work • Attract More Clients • Build reputation as expert (+get prime jobs) • Stop competing on price (people seek you out and want what you’ve got)

19. What’s possible from doing this work • Attract More Clients • Build reputation as expert (+get prime jobs) • Stop competing on price (people seek you out and want what you’ve got)

20. What’s possible from doing this work • Attract More Clients • Build reputation as expert (+get prime jobs) • Stop competing on price (people seek you out and want what you’ve got)

21. Design, Develop & Deliver Building your Social Sales Funnel

22. Why should people care? Visible RemarkableCredible

23. Why should people care? Relevance DifferenceSubstance

24. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy The Buyer’s Journey

25. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy Most Professionals Client Calls You Here ✗ ✗ ✗ ✗

26. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy Successful Digital Brands Platform Position Publish Package Promote Searchabl e Sociable Shareable Shoppable Scaleable

27. SearchSymptom Social Self- Assess Share Self- Diagnose Shop Shortlist Solutions Solve Shortlist Providers Satisfy Successful Digital Brands Platform Position Publish Package Promote Searchabl e Sociable Shareable Shoppable Scaleable

28. Platform = Searchable

29. Position= Sociable

30. Publish = Shareable

31. Package = Shoppable

32. Promote = Scalable