1. New media like the internet is constantly changing and developed in a decentralized way by millions of people, allowing for more participation and conversation compared to traditional top-down old media. 2. Control over media and the conversation is shifting away from large media companies as people now have more options to find niche content online and participate in creating their own materials. 3. Emerging technologies will make online search more sophisticated over time, potentially leading to an advanced "Web 3.0."

1. summer ‘07

2. Contributors
damon
FRANCE
olivier
USA

3. Old
Media
Like preaching
hardly changes
developed by few
controllable
authoritarian
Based on a post in Information Architects, by Oliver Reichenstein

4. Socratic Dialogue
New Media Like preaching
Constantly changes its definition
(web 1.0 2.0 3.0)
developed by millions of people
› not controllable
engages in conversation
Based on a post in Information Architects, by Oliver Reichenstein

5. MySpace:
Most Pages Viewed

6. “Media companies don't control the
conversation anymore, at least not to the
extent that we once did.
All that has changed. Options abound. Fans
of small niches can now find new content
they could never before. They are no longer
content to be a passive audience; they insist
on being participants, on creating their own
material and finding others who will want to
read, listen and watch.”
Rupert Murdoch, Owner of News Corp (Fox + MySpace)
May 2007, Forbes Magazine

7. Virginia Tech
750,000 visits on the wikipedia page in 2 days
2074 editors

8. Share of US visits, %
Adult
Net communities and chat
Search engines
F M A M J J A S O N D J F
06 | 07

9. Influence of Blogs
on booking a trip (%)
60
40
59
44
20
28
motiva
te d 0
helped
choosi
ng a s dissua
pecific ded
region

13. 45% of European
broadband users
watch television online

14. Social network
web 1.0 (1995)
web 2.0 (2003)
web 3.0 (2008)
Media Aggregator
Power
Technology
Collective intelligence Sharing platform Open Source
Web Semantic
Blogs
Everyone Mashup
Folksonomy
Online community
Opinion leaders AJAX
Personal website RSS
Brand XML
Meta Tags
Institution
HTML
tv
radio All Right reserved
computer
ipod Creative Commons
cellphone Document e-commerce Legal
smartphone Audio shop in the shop
R&D
access point
Mobility Video Agencies long tail era
Integrated document mashup
User participation multi actor development
Interactive document
User generated content
life integrated consumption
Cognitive deduction
User Lead
Commerce
Co-creation
Content
R&D Personalization
Advertising

16. 1.
Many
Me

18. is French

19. his job
title

20. was born here

21. was raised here

22. his Dad’s
family:
Mister PEYRE
(the Dad)
Miss PEYRE
(the Mum)

23. his Mum’s
family:

24. is
Thomas PEYRE’s

26. Graduated
here

27. lives
here

30. likes to go to live shows
where everyone wears neon

31. loves to take pictures
when the flash bounces against

32. likes to skateboard in the
abandoned streets of his industrial

33. is quite gay

40. o!
ivier

41. o!
ivier

42. o!
ivier

43. o!
ivier

44. o!
ivier

58. o!
ivier

59. o!
ivier

62. o!
ivier

63. o!
ivier

64. o!
ivier
o!
ivier
o!
ivier

65. 2.
Many Many
Me

68. 3.
Talk to
Me

81. Imagine watching this LIVE FROM the plane...

90. 4.
Follow
Me

94. ZADIG & VOLTAIRE
...some real artist showcase in trendy clubs...

113. 5.
Entertain
Me

139. 6.
Help
Me

140. New technologies
will make online search
more intelligent
and may even lead to
a “Web 3.0”

157. summer ‘07