23. TARGETED FACEBOOK ADS
- LIVED WITHIN 25KMS OF FIRENZE
- LISTED AN INTEREST IN ROCK N
ROLL
- HAD BAR WORK / HOSPITALITY
EXPERIENCE
24. - Answering questions on facebook
means you only have to answer once
- Initial screening using uStream
- They ran group interviews as events
using eventbrite = onus on candidate
25. - 4000 resumes received
- 700 invited to interview
- 20 slots per hour over three days
- 120 hires from 600 interviews
- Start to finish in 4 weeks
- TOTAL COST 10% OF USUAL OPENING
- ESTABLISHED TALENT POOL
31. Where is the
foe part?
The risks associated with social
media will still be present even
if we choose not to participate
ourselves.
32. Where is the
foe part?
• They will still talk about your organisation
online
• Which impacts your employer brand
• So that EVP Strategy goes out the window if
your perceived brand doesn’t match what
people say about you online
So how do I know what they are saying online?
33. If you take away
only one thing…
www.search.twitter.com
www.google.com/alerts
They are your friend.
35. Tweeting advice!
art Grimshaw
BoQ CEO Stu
tha t I have put in
“I have a filter bite me in the
this
pla ce called, will fore
a sk yourself be
arse? You just
you tweet.”
Deloitte CE
OGiam Swieg
ers
“Any execu
tive under t
who is not he age of 4
confident w 5
media will n ith social
ever get to
because the be a leader
world is goi
ng to
change.”