Assisting degree students to develop industry driven projects and meet the stringent academic degree standard.

1. Multimedia :
Creating the Industry
Driven Project &
Attaining the
Academic Authenticity
JUNE 2011
A Sharing Session by Daniel K.S. Chang
Industry Guest Lecturer
International Business Development Professional & Former Design Director/Brand Consultant
IAA New York | MBA E-Commerce (Charles Stuart University, Australia)

2. Our Agenda
Overview
The Player
The Game
Play it Right
The Case

3. overview

4. The Continuum : Industry
VS Academic Perspective
Perfect &
Utopia Situation Make Money &
Go-to-Market

5. Turning your
Multimedia project
into a great portfolio

6. The Multimedia Impact
Changing mind-set with the 3rd screen

7. Global Trend
THE F-FACTOR | Consumers are
increasingly tapping into their networks
of friends, fans, and followers to
discover, discuss and purchase goods
and services, in ever-more sophisticated
ways. As a result, it's never been more
important for brands to make sure they
too have the F-FACTOR. (trendwatching.com)

8. Global Trend

9. Malaysia Trend
“It has become a whole new ballgame for all of us
and we have to move fast if we don’t want to miss
the oncoming wave of change. Malaysia is no
exception in this case as it needs to be on top of
things if it wants to be a regional content hub,”
added Della Rocca. Among the changes he expects
to see, specifically in the gaming, TV content and
online realm are immersive interactivity via proximity,
virtual geo-location tracking and mixed-mode
environments for games and multimedia. (newscenter.com.my)

10. Malaysia Trend
Mashup of
interactive experience

11. the player

12. Igniting the SPARK

13. The Creative Process
Define Scope Visualize Create Prototype Rationalize

14. Your Creative Opportunity
User
Focus
Medium
Cultural
&
Context

15. Possible Ideas/Themes
Eco Social Global Local Cultural

16. the game

17. Project Case Building –
via your prototype
Prototype
Concepts
Industry
Reality
Academic
Evidence
New
Knowledge
Skill Set

18. Where to discover your
project inspiration?

19. Its not about the technology…
but all the following
Arts
Story
Visual
Science
Logic
Fusion
Experience
Sensory
Imagination

20. Creating a Game Plan
Start
End

21. play it right

22. The Key Points
FEEL
DO
YOU
LEARN

23. Your Action - TODAY
1. How important is the your project to you?
2. What is your ultimate aim?
3. Are you 100% committed?
4. How much time & effort are you willing to put in?
5. By when you need to complete the project?
6. How are you going to document your entire project
journey? (academic evidence & demonstration of your
insight)
7. Do you have A PLAN?
8. What is your project is about? And what resources do
require?
9. When are you going to start this journey?
10. What is your VISION?

24. the case

25. Mobile Apps – Mini Size UX

26. Mobile Apps – Mini Size UX

27. Mobile Apps – Mini Size UX

28. Designing Business Model - Visualization

29. Designing Business Model - Visualization
http://www.businessmodelgeneration.com

30. Q&A

31. Thank You
dan_kschang@yahoo.com