A product discovery agile game facilitated at Women in Tech Summit in Washington, DC.
Brings together Product discovery framework, personas and user story mapping in a fun and engaging format.
(uses Training from the Back of the Room framework)
3. Washington,DCMarch19,2016
A Little Bit About Us
@DanaPylayeva
dpylayeva@gmail.com
Agile Coach,
Software
Development Manager
Erica Indman
5th Grader
(and Dana’s daughter)
9. Washington,DCMarch19,2016
At Your Table Pick One Theme
for Your
Product Discovery Game
Kids
birthday
party
Family
reunion Trip to the
Moon
Music
festival
Mobile
App
11. Washington,DCMarch19,2016
• Use your handouts to
complete the first
step.
• Share it with your
partner.
• Select one idea to
work on together.
Practice:
Step 1. Frame Your Idea
Why?
14. Washington,DCMarch19,2016
Practice:
Step 2. Know your customer
Who?
• Think about a
customer persona.
• Select cards from the
discovery pack to
represent a persona.
• Work with your partner
to create at least 2
personas.
17. Washington,DCMarch19,2016
Zoom Out and Think about a
Story Plot:
What happens
(user interaction with your product)
and the order it happens in.
Get Invited
Build Your Product as a Story
with User Story Mapping
Story
Plot
Play Halloween
Escape Game
Have Food
18. Washington,DCMarch19,2016
Start Zooming In and building
“Table of contents”:
More details about
what happens within each user
activity
Get Invited
Build Your Product as a Story
with User Story Mapping
Story
Plot
Play Halloween
Escape Game
Have Food
Table
of
Contents
Receive
an
Invite
RSVP
Solve
puzzles
Find a
treasure
Eat Kids
food
Enjoy a
gourmet
dinner
19. Washington,DCMarch19,2016
Continue zooming in and discover
all the Juicy Details:
variation and
alternative story lines.
Get Invited
Build Your Product as a Story
with User Story Mapping
Story
Plot
Play Halloween
Escape Game
Have Food
Table
of
Contents
Receive
an
invite
RSVP
Solve
puzzles
Find a
Treasure
Eat Kids
Food
Enjoy a
gourmet
dinner
Phone
call
Evite
Custom
Made
Card
Call
back
Collect
Clues
Open a
Scary
room
Pizza
Eat
catered
food
Juicy
Details
20. Washington,DCMarch19,2016
• In your groups,
start building a
shared user
story map for
your product.
• Add details and
variations with
your personas
in mind
Practice:
Step 3. Envision Solution
What?
How?
22. Washington,DCMarch19,2016
Get Invited
Slice and Plan Your Product
Story
Plot
Play Halloween
Escape Game
Have Food
Table
of
Contents
Receive
an
invite
RSVP
Solve
puzzles
Find a
Treasure
Eat Kids
Food
Enjoy
gourmet
dinner
Get a
Phone
Call
Receive
Evite
Receive
Custom
Cards
Text
back to
confirm
Collect
Clues
Open
Scary
Room
Pizza
Juicy
Details
If you only had time to build
a first draft, what would be
included in your party?
Call
back to
confirm
Collect
Clues
Go
through
cobwebs
Apple
juice
Eat
catered
food
E-mail
RSVP
Solve a
Riddle
See
scary
portraits
Ice
cream
cake
Eat
home
made
dessert
Eat
catered
food
Version 0: First Draft
Version 1: Rough cut
BestsellerVersion 2:
23. Washington,DCMarch19,2016
• First Draft: Think
about the smallest
meaningful
experience for your
users. (MVP)
• Rough Cut: What’s
next can you add to
make it better?
• Bestseller: What
would put it over
the top?
Practice:
Step 4. Slice and Plan
When?
Where?
24. Washington,DCMarch19,2016
If You Want to Know More
• https://en.wikipedia.org/wiki/Five_Ws
• http://www.jnd.org/dn.mss/personas_em
path.html
• https://uxmag.com/articles/using-proto-
personas-for-executive-alignment
• http://adlininc.com/adhoc/
• http://www.innovationgames.com/empath
y-map/
• http://jpattonassociates.com/user-story-
mapping/
• https://agilewarrior.wordpress.com/2011/
02/06/blank-agile-inception-deck-
template/