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VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010
OUTLINE: ,[object Object],[object Object],[object Object],[object Object]
VIBES Inc Background ,[object Object],[object Object],[object Object],[object Object]
P OTENTIAL MARKET: ,[object Object]
P RIMARY MARKET: ,[object Object],[object Object],[object Object]
P OSITIONING: ,[object Object],“ A blind massage therapist is becoming a popular choice for those who want to relieve tension as well as physical and psychological stress. ” Source: 88DB.com
P RODUCT: ,[object Object],Since blind massage therapists lack the sense of sight, these masseurs rely on their sense of touch. It is believed that due to their inability to see, a blind massage therapist channels his or her energy towards his other senses. Source: 88DB.com
P RICE  and  P ROMO: ,[object Object]
P LACE: ,[object Object]
The Company. That caters to  almost everyone but remains focus.. ..in their craft, MASSAGE by blind masseurs.. ..with reasonable prices.. ..in accessible locations.
VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010

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Vibes Inc

  • 1. VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010
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  • 10. The Company. That caters to almost everyone but remains focus.. ..in their craft, MASSAGE by blind masseurs.. ..with reasonable prices.. ..in accessible locations.
  • 11. VIBES Inc. Visually Impaired Brotherhood for Excellent Services A Case Analysis by Mary Danielle A. Najos Ateneo Graduate School of Business, May 11, 2010