Part C: Your Marketing Plan
To conclude your marketing plan, in Assignment 3, you will describe the company’s, marketing strategy, implementation strategy, expansion plan, social media strategy, monitoring methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the company’s branding, pricing, and distribution strategy.
2. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.
3. Develop the differentiation strategy in relation to the closest competitor.
4. Establish whether the company's intention is to be a leader or follower within the industry.
5. Specify two (2) social media and / or media tools that you would use as you develop your plan. Justify each of your chosen tools.
6. Suggest the integrated marketing communications that are most relevant for your marketing plan. Relate each marketing communication to your company's advertising strategy.
7. Use at least seven (7) academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
· Must have introduction and conclusion. Each paragraph must be labeled.
· All body paragraphs must have in text citations.
.
ICT role in 21st century education and it's challenges.
Part C Your Marketing PlanTo conclude your marketing plan, in A.docx
1. Part C: Your Marketing Plan
To conclude your marketing plan, in Assignment 3, you will
describe the company’s, marketing strategy, implementation
strategy, expansion plan, social media strategy, monitoring
methods, and integrated marketing communication strategy.
Note: You may create and / or make all necessary assumptions
needed for the completion of this assignment.
Write a six to seven (6-7) page paper in which you:
1. Develop the company’s branding, pricing, and distribution
strategy.
2. Classify the company's major competitors as inter- or intra-
competitors. Categorize the competitors' major strengths and
weaknesses.
3. Develop the differentiation strategy in relation to the closest
competitor.
4. Establish whether the company's intention is to be a leader or
follower within the industry.
5. Specify two (2) social media and / or media tools that you
would use as you develop your plan. Justify each of your chosen
tools.
6. Suggest the integrated marketing communications that are
most relevant for your marketing plan. Relate each marketing
communication to your company's advertising strategy.
7. Use at least seven (7) academic resources that address
sustainability and monitoring of effective marketing plans and
determine the applicability for your hypothetical company.
These resources should be industry specific and relate to your
chosen product / service. Note: Wikipedia and other Websites
do not qualify as academic resources.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size
12), with one-inch margins on all sides; citations and references
must follow APA or school-specific format. Check with your
professor for any additional instructions.
2. · Include a cover page containing the title of the assignment, the
student’s name, the professor’s name, the course title, and the
date. The cover page and the reference page are not included in
the required assignment page length.
· Must have introduction and conclusion. Each paragraph must
be labeled.
· All body paragraphs must have in text citations.
