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Ecommerce re platform fina lpptx
1. Application
Development
Is It Time to Re-platform
Your Ecommerce Website? Technology
Integration
Insights, tips and guidelines for
your journey
Consulting
Services
2. To keep pace with business and market demands, your
ecommerce platform has likely followed one of these paths
More features, More ways to Extended
more use data ecommerce
specialization assets ecosystem
Result: ad hoc collection of products, services; some managed
internally, others managed by external providers
3. Trends, signs and signals to look for
Business growth
Technology changes
Navigation, search
Technology support
Back-end integration
New goals
Security, compliance
M-commerce
4. Survey Says …
40% Not satisfied with users’
shopping experience
Segmentation and
98% targeting are important
5. Improve
Site search Promotion Customer service
functionalities management features
Benefits
Decrease Increase Grow
costs traffic revenue
6. Technology touch points
Pros, cons current platform
Stakeholders
Resource, partner strategy
SEO plan
The devil is in the details
7. Experience
Scale, • Right technology set
• Processes, operations, integration
evolve • Online retail complexities, intricacies
your online Expertise
presence
• Legacy apps, back-end integration
• Data conversions, content migration
• Process chains, multi-sales channels
Standardized Methodology
• Predictable timeframes, costs
• Meet project deadlines
8. Average 4-6 Understand Assess current
months whom it affects state
Develop Secrets to Identify new
roadmap success features
Set success Identify new
Visualize
criteria capabilities