This document provides an overview of ABN, a private dealership television network. It summarizes that ABN allows dealerships to communicate targeted messages to customers in their service waiting areas. Dealerships can educate customers on products and services while they wait through ABN's content, which includes walkarounds, tech tips and transactional spots. The network is subscription-based and aims to drive traffic from customers in the waiting area to the showroom through relevant messaging.

2. Welcome

3. WHAT IS ABN? A COMMUNICATION PLATFORM Communicate, Educate, Market

5. Unique to Each Dealership – ‘Their Own Network’

6. Primary Focus on the Service Waiting Area

7. Subscription Based

8. Founded April ‘07 – Launched March ’08

9. Currently Installed in 33 States / Turn Key

11. "You can have anything you want in life if you'll just help enough other people get what they want"! Zig Zigler

12. HERE IS WHAT YOUR CUSTOMERS ARE SEEING IN DEALERSHIPS TODAY! Average wait time is 1 hour and 32 minutes

13. Three Questions 1. Is this environment conducive to conducting business? (up-sells) 2. Is it acceptable to allow competing dealers and brands to advertise in your facility? 3. Shouldn’t you be taking advantage of the time these customers are spending inyourDealerships to Communicate and Educate them?

14. Here’s The Opportunity With your Private Television Network you can now deliver: The Right Message To The Right Prospects In The Right Place At The Right Time Best Possible Marketing Scenario!

15. The Right Messages CBS Entertainment (Must entertain 1st) 70/30, 12 hour loop, monthly updates, 3-12 min segments Fixed Operations Tech Tips, ‘Ask J.T.’ , Service ‘Transactional’ Spots Sales National and Regional TV Spots Product Walk Arounds, Dealer Spots, Time Sensitive LF Brand / Educate Long Format Did You Know?

16. SERVICE

17. Service “In fact, during a recent internal study we were able to prove a direct link between a good service and future car sales.” “if a customer comes into a store for service just once, the chance of them later buying a car from that dealership jumps to nearly one third. Even better the percentage increases with each additional positive visit. And, after five visits... the likelihood they will buy a new car from the dealership nearly doubles. “

18. So Now What? Finding the ‘Ups’ in a Down Automotive Market Automotive Customer Centricity Summit 2009 Marina del Rey, California June 16-17, 2009 Patrick Reininger Patrick_Reininger@polk.com © 2008 R. L. Polk & Co. All rights reserved. 13

19. Strong dealers will drive recovery 14

20. Service Retention Rates

21. THE DEALERSHIP

22. THE DEALERSHIP

23. COMPETITIVE OUTLETS Goodyear Service Centers – 811 Jiffy Lube Service Centers – 2,000 Pep Boys Service Centers – 560 Midas Service Centers – 2,602 Firestone Auto Care Centers – 1,500 Wal Mart Service Centers – 2,400 Auto Value / Bumper to Bumper – 2,500

24. “SOLUTION FOR DISENFRANCHISED DEALERS”

25. RETAIN CURRENT CUSTOMERS / INCREASE SERVICE REVENUE Build Credibility Tech Tips Educate Customers ASK JT Transactional Offers Tires

26. Tech Tip

27. ASK JT

28. WHAT YOUR UP AGAINST 5,000 independent service centers

29. Service Transactional

30. Sales

31. SALES Sales National TV Spots Regional TV Spots Product Walk Arounds Dealer Spots Time Sensitive Long Format

32. MR. OPPORTUNITY

33. WALKAROUND

34. CASH FOR CLUNKERS

35. Custom Dealership Messages Certified Used Program Service Loyalty Program Website Introduction Dealership Amenities Facility Tour/Introduction Community Service

36. Custom Dealership Messages VIP VIDEO RESULTS

37. Dealership and Brand Advocates How can you… Get Customers Emotionally Involved Educate Customers

38. EMOTIONALLY ENGAGE LONG FORMAT

39. EDUCATEHonda in America

40. EDUCATETotal Cost of Ownership

41. Key to Success is the Right Content Walk Arounds Tech TipsTransactional SpotsF & I Air Conditioner A/C Service LoJack Air Filters Vehicle Detailing Extended Service Agreement Batteries Tires Gap Insurance Belts & Hoses In Cabin Air Filter Road Hazard Brakes Certified Body Shop Prepaid Maintenance Fluids Parts and Accessories Gas Cap A/C Deodorizer Sales Transactional Spots Headlights Extended Warranty New Car - Right Now … Oil Change Rotate and Balance Warranty – New Car / New Warranty Tire Pressure Alignment Fuel Economy – Tire Wear Timing Belt Used Cars – Wiper Blades Dent Removal Window Tint Ask JT’s All Makes and Models Independent vs. Dealership Service Batteries Movie Features Premium vs. Regular Octane Windshield Cracks Body Shop Used Cars Importance of Survey Bluetooth Daily News Extended Warranty Brakes RSS Feeds Green Tips PSA’sRegional Marketing

42. Q. WHAT IS THE BEST FORM OF ADVERTISING?

43. ANSWER Word of Mouth!

44. Used to Be Happy Customer told 3 people Unhappy Customer told 10 people Today Happy Customers inform 300 people Unhappy Customers inform 1,000 people

45. WORD OF MOUTH Word of Mouth has gone Digital Social Networking (4th largest – 340M Visitors 08)

46. Advertising Age, July 2009 “But the question being bandied about in advertising circles is whether that vast experience could work against Bob Lutz in an age in which selling cars is increasingly about amplifying peer-to-peer recommendations and data-driven direct marketing and less about the mass-market commercials that have long been the mainstay of most of GM’s brands”

47. ‘WORD OF MOUTH’ ABN can assist in getting your customers Emotionally Engaged! ABN Can Educate Your Customers ABN Can Reinforce Key Attributes – Lowest Cost of Ownership ABN Can ‘Educate’ Customers/Employees Key Facts - Made in America ABN can communicate complex messages

49. Owner and DMS databases are an incredible asset, yet underutilized

50. Build relationships with older vehicle age owners

51. Aftersales retention drives profitability & repurchase consideration

52. Loyalty matters much more in this period of extreme competitiveness with declining sales

54. How do the Dealers feel about ABN?

55. WHAT COMMUNICATES BETTER? 1 mail piece 24 minutes of multi media messaging

56. Subscription Pricing Monthly Subscription $1,695 12 Months $1,395 24 Months $1,195 36 Months One Time Hardware and Installation $2,598 ($1,999 Hardware, $599 Installation) Wouldn’t you agree it’s significantly easier to drive a customer from YOUR service waiting area 15 feet to your new car inventory than it is to drive them from THEIR living room to your showroom?

57. SpecialPricing Monthly Subscription $999.00 First and Last Month Up front ( 13 months) One Time Hardware and Installation Hardware provided by ABN $599 Installation

60. Increase CSI

61. Increase Repeat Business Installations Finalized 3rd Week of May (90 day rolling Avg.)

63. Daily News

64. Walk Arounds

65. Tech Tips

66. Ask JT’s

67. Trivia

69. Procure Manufacturer Content

70. ABN Managed Services

71. Delivery Via Satellite

72. 24 Hour Support

73. Lifetime Hardware Support

74. Lifetime Hardware ReplacementDealer/Sponsor/Association Spots