Synergy Powerpoint for AS Media Studies

1. Synergy
•
Synergy means working together and is the term used
when different entities cooperate for a final outcome
most likely for the best. It means that the whole is
greater than the sum of its parts.
•
Is the strategy of synchronizing and actively forgoing
connections between directly related areas of
entertainment
•
New technologies to support this process –
web, DVD, downloading. Media institution exploit
various platforms to sell various products related to
one film (e.g.film and soundtrack and video game).

2. An example of Synergy by
Disney
CD
DVD
Outlets
Game

3. An example of Synergy in
working title films
Soundtrack
DVD