Che Guevara is the prototypical revolutionary, the iconic heroic individual of modernity, and the personification of dissent. His image conveys many things: strength, solidarity, rebellion, machismo. But it has also been co-opted and commodified, and used to shill any number of goods.

1. Che Guevara:
Modernity's Rock Star of Dissent
Daniel Drache, Senior Research Fellow and Associate
Director David Clifton, Research Associate
Marc Froese, Research Associate
A Digital Report From
The Counter-Publics Working Group
Please Send Comments To drache@yorku.ca
October 2004
Eye
Conics

2. Why Is Che A Revolutionary
EyeCon?

3. His Image Projects The Universal
Values of Dissent. He Is The
Prototypical Revolutionary Of Our
Times, Photogenic, Poised, A
Guerrilla Fighter And Forever
Young. More Than That He
Personifies The Heroic Individual,
Icon Of Modernity.

4. Focused &
Dedicated

5. Comrade & Soldier

6. Steady & Unflinching

7. Rough & Ready In The Sierra Maestra

8. Engaged In The Congo

9. The Iconic Hero
Strength, Sexuality And Sacrifice

10. Cigar
Aficionado:
Phallo-Centrism
& Machismo

11. Magnetism,
Presence &
Allure

12. Charisma &
Machismo

13. Messianic Visionary

14. The Idol Being Idle

15. First Among Equals
& Always At Bat

16. Man Of The People &
Hero Of The
Working Class

17. Oration & Adoration

18. Composed & Introspective

19. A Sharp Eye & The Insight Of The Artist

20. Fishing With Castro

21. Kibitzing

22. Inseparable Comrades – Che, Fidel & Camillo

23. Final Goodbyes

24. A Revolutionary Presence
On The World Stage

25. Statesman & Diplomat – Meeting Mao In China

26. Socialist Solidarity

27. Revolutionary Secret Agent

28. Strategizing

29. The Socialist Goal: Revolution Without Borders

30. A Martyr’s Death In Bolivia

31. Che Guevara (1928 – 1967)

32. Che Guevara (1928 – 1967)

33. Che Guevara (1928 – 1967)

34. Street Art In The South

35. Veneration

36. Brash Consumerism In The North
www.thechestore.com

37. Icon Of The Establishment In Cuba

38. Che On The Catwalk: Revolution Couture

39. Star Status: The Hollywood Makeover

40. Sub-Comandante Marcos:
Che’s Legend Lives On

41. From the Barrio To The Shopping Mall – The
Universal Hero Of Our Time
Photo: Alberto Korda, 1960
EyeCon
Poster Art

42. Hasta La
Victoria
Siempre
Eye
Conics