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TRULLO - local trust bootstrapping
1.
TRULLO (daniele quercia
& stephen hailes & licia capra) U C L
2.
U
C L
3.
TRU st bootstrapping
by L atently L ifting c O ntext
4.
What do I
do?
5.
Research @ ...
6.
7.
what I research?
8.
Reputation Systems for
Mobiles
9.
What’s that?
10.
Example: antique markets
11.
Problem:
Visitors cannot see prices of everything!
12.
Solution:
Sellers disseminate e-ads, and visitors collect them
13.
Problem: Sellers
may disseminate irrelevant ads
14.
Proposal …
15.
Keep track of
which sellers send irrelevant ads A > “May I rely on B ?”
16.
Daniele Quercia But
first, A has to set its initial trust in B
17.
18.
19.
20.
21.
22.
Greek Coins Roman
Coins Coins Chairs Antiques universal ontology
23.
24.
25.
26.
27.
28.
Daniele Quercia SVD
29.
Daniele Quercia personal
ratings (latent) features unknown value = combination of those features
30.
31.
32.
33.
34.
35.
Daniele Quercia
36.
37.
Daniele Quercia Nokia
3230
38.
Daniele Quercia
39.
40.
Daniele Quercia Further
Research
41.
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