Find out the three main reasons why businesses must have a blog.

2. Here are three great reasons to add a blog to your
business marketing strategy:
Stickiness – When you buy a yellow page ad for $10,000
you know it has a stickiness of one year.
When you buy an ad in the newspaper, it has a stickiness
of one day, or as many days as you place ads in the
newspaper, and when you buy an ad in the monthly
magazine, your ad has a stickiness of 30 days, or possible
a bit longer if the magazine get’s kept or put into a
waiting room.

3. When you publish a blog post, it sticks for as long as you
keep the website or blog hosted…
I have blog posts which I wrote 2 years ago that
still get 10 – 20 visitors a day!
The stickiness of good blog posts, which are well
optimized, for a specific subject matter can provide
business leads infinitum…or as long as you keep the
hosting account going.
I’m not saying abandon the other methods if they are
working for your business, but certainly add a blog to your
marketing arsenal!

4. Credibility – Blogging allows you to become an
authority in your business niche, because over time, if
you blog consistently using WordPress, you WILL start to
rank for searches on your subject matter.
What most people don’t realize is that every time
you publish a post, you are effectively publishing
a mini one-page website, which can be ranked on
its own merit by the search engines.

5. So continuously creating content and adding value to
people who are searching for information on your
subject, will start to find more and more content which
you’ve produced, by default you look like a specialist on
the subject.
If someone searches on “mortgage broker training” and
you have 3 blog posts ranking on the first page, then
people will notice and will start to put their trust in you.
Trust means sales in a very basic way. Post regularly and
you’ll get results!

6. Relevance – The number one thing Google is looking for
is highly relevant content, so it is important to write both
unique AND helpful content on your business blog.
The more you can provide help and useful
information, the more and higher you’ll rank.

7. But the knock-on effect of creating and publishing new
content is to make sure to intra-link your content. This
back-linking is one way in which Google judges the
value, or relevance, of your site.
So what you’ll do is write a few pieces of truly pillar
articles, so if you are into finance then write an article on
interest rates, then every time you use the term “interest
rates” in any other blog, you’ll create a hyperlink from
those words in the new post which links back to the pillar
post on “interest rates”.

8. Slowly but surely, your pillar articles will start to
rank better because of all the contextual back
links point to it.
This process does take time, but can be very powerful
for the long-term business blogger!
The reasons why you should have a business blog far
exceeds these three obvious ones, so I cannot state
enough the value of starting a business blog now!

9. So if you want to improve the stickiness of your
content, and improve your credibility as an authority in
your niche while also building a back lined empire of
relevant pillar articles, then you should start a business
blog today!
Special Tip – Sign Up with HostGator to Host Your New
Business Blog and Use the Promo Code Word –
“WordPress” – and You’ll Get Your First Month for $1
Written by Your SEO Coach

10. Get Your Business Found Faster!