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Advocacy and Social Media

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Danielle Brigida
Danielle Brigida

This document provides an overview of how to use social networking and advocacy tools for purposes such as education, fundraising, and recruitment. It recommends determining a clear goal, researching the target audience, listening to what people say online, and tracking engagement with content. Specific tools are suggested for tasks like event promotion, mapping networks, and measuring results. The focus is on combining traditional techniques with new online methods.

Empresariales
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Social Networking and Advocacy Tools Danielle Brigida Digital Marketing ManagerNational Wildlife Federation @starfocus or @nwf
Confession: I’m a Wildlife and Technology Nerd Learning about the environment is FUN!
My job is just a new way to do old business
Determine a Goal Advocacy Crowdbuilding Education Fundraising Recruitment Cultivation
Be Realistic About The Time Your Investing
So How Do We Use Social Media? Like (Mad) Scientists! br3akthru
Research Your Audience ,[object Object],- Trends - Alerts - Reader (RSS feed) ,[object Object]
Keyword search
Survey/Polls- Surveymonkey.com - Polldaddy.com
We Listen Constantly
Research Tools (For listening) ,[object Object]
Blogpulse
Icerocket
Google Blog Search
Facebook/Twitter
Search.twitter
Social Mention
Kurrently
Boardreader
Addictomatic ,[object Object]
Finding people via Twitter Twellow Wefollow Followerwonk Twitter Lists Friends of friends Search.twitter
Search on Specific Sites
Create a “Dashboard” You’ll Actually Use ,[object Object]
Hootsuite
Tweetdeck
Google Reader
iGoogle
Netvibes,[object Object]
Turn Failure…
Into Success!
Cultivate Communities Facebook Twitter Myspace YouTube Flickr Care2 Causes
Online Activation ,[object Object]
Change.org
Act.ly
Care2

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