A2 Media Research: Results from the recent questionnaire I carried out on SurveyMonkey.

1. SurveyMonkey Results

2. Q1. What's your greatest fear and
how did you come about being
afraid of it?
5% Heights
5%
20% Vermin
5%
Needles
10% Clowns
10% Spiders
Snakes
5% Death
30% 10% Zombies
Small spaces
What my audiences had described was that they were still afraid of the same fears they had as children. The
majority of my audience are afraid of spiders. This component is a possibility. The majority were also afraid of
heights. These two components may be a little hard to work with however, films such as Arachnophobia and
Flight Plan could very well help me on my way.
Although I want my audience to be scared, I’ll also take into consideration how scared my audience want to be
and how far I can go with their fears before they get too freaked out.

3. Q2. What components in horror
scare you the most?
12%
17%
Darkness
Fear of the unknown
19%
Entrapment
Monsters
28% Supernatural
7% Other
17%
With this question, the majority are frightened by fear of the unknown and the supernatural. This could tie into
films such as Paranormal Activity, The Entity, Poltergeist etc: all of which are based on true events. A possibility
would be for me to create a horror trailer based on true events in the UK that haven’t surfaced before.

4. Q3. What's your favourite location
for horror to be set?
The majority of my audiences are more interested in seeing a horror movie set in an isolated part of town with a
domestic setting closely behind. This again ties into the element of truthfulness and so, this is a possibility.

5. Q4. What do you like to see in
horror movie trailers?
(Music, setting, voice-overs etc).
16%
23%
Suspense
3% Music
Voice-overs
Good storyline
13% Originality
Jumpy moments
3% 23% Silence
Darkness
3%
16%
When asking my audience what they like to see in horror trailers, I gave them the ability to choose at least 2
choices. The most popular answers were suspense, music, voice-overs and darkness – four possibilities that I
could include in my horror trailer. I believe these components will add the horrific and terrifying element of my
trailer which will entice my audience as well as scare them.

6. Q5. Do you want to be frightened
when you watch a horror movie
trailer?
11%
Yes
No
89%
Even though the majority of my audience want to be scared when watching a trailer, I have to take into
consideration the 11% of my audience who don’t want to be scared. I’ll have to consider ways of enticing the
majority as well as the minority in order for my trailer to be successful.

7. Q6. How would you describe your
horror viewing habits?
5%
16%
Always
32%
Occasional
Rare
Never
47%
The fact that most of my audience watch horror movies occasionally suggests that they would be interested in
watching a horror movie if they enjoyed the trailer. However, I’d have to work hard at achieving a great trailer in
order to raise an interest.

8. Q7. Are you attracted to blood and
gore?
21%
Yes
47%
No
To some extent
32%
The majority enjoyed seeing blood and gore but to an extent. This gives me an implication that my audience
wouldn’t be interested or wouldn’t personally want to watch the movie if they saw blood and gore so, I could
possibly add in blood to various scenes within the trailer but to a certain degree.

9. Q8. What's the most recent horror
film you've seen and what did you
enjoy about it?
5% Paranormal Activity 3
5%
11.11
11% Insidious
42% Mirrors
5% Halloween 2
Piranha 3D
5%
Halloween
5% Scream
5% The Human Centipede
11% 6% Black Swan
With this question, I received many
mixed responses however, the most
popular film that my audiences had An answer that struck me was Black Swan. This person
watched was Paranormal Activity 3. enjoyed that they took a beautiful profession and had twisted
What most of the people had said was it around to make it out to be a potentially life-threatening
they enjoyed that they were unaware of profession.
who/what was causing such chaos and
With the answers, I have been able to take into consideration what my
that the setting was so ‘average’ – links to
audience enjoys most about horror movies and Paranormal Activity 3 may
my possible setting. However, one
be a film for me to watch so I am able to understand where my audience
person had written that she didn’t enjoy
is coming from.
the film because it freaked her out.

10. Q9. What gender are you?
11%
Male
Female
89%
The answers to this questions caught me off-guard. I was expecting the majority to be male however, it turned
out they were predominantly female. This may have been due to females feeling ‘closer’ to the victims or the
‘final girl’ and so, they’ll feel they’ll enjoy the film more if they can relate to the characters.

11. Q10. How old are you?
0%
11%
10%
0-15
16-25
26-40
40+
79%
The fact that the majority that answered this questionnaire were between 16-25 years old automatically identifies
my target audience. This gives me the impression that older audiences aren’t as interested in horror as younger
audiences and the fascination with horror changes with time.