Transformers FZE

United Arab Emirates, Dubai United Arab Emirates

Advertising / Marketing / PR

Integrated communications & live events producer/director with 20 years’ experience across a variety of sectors - media, corporate, FMCG, luxury (including hotel and F&B) - and multiple media platforms. Have worked client-side, in agencies and as a business consultant. Multi-disciplined, with a thorough grounding in PR/media, I particularly enjoy creating highly theatrical, content-rich, immersive event experiences (for both private and corporate clients) and reinventing the fame strategy wheel in launch scenarios. Based in Dubai since 2009 where I now run a company specialising in event content, namely decorative finishing touches and interactive entertainment.