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Get more affiliates for more traffic
1. Get More Affiliates!
Affiliates are one of the greatest sources of traffic you can get. They write
articles, invest in ppc, build lists and some of the 'super' affiliates even use
Media Buys to generate traffic to affiliate offers. It is said that whoever controls
the traffic makes the rules. No doubt, affiliates control the traffic.
Affiliates know how to drive the traffic, and if you're not harnessing that
power, you're leaving a lot of money on the table. And more importantly, if
you're not working to recruit affiliates in all the little hidey holes they hang out in,
lurking and looking for good products to promote, you are definitely leaving a lot
of money on the table.
I know because I made this mistake. When I created my very first product,
my mentor told me to put it in the ClickBank Marketplace, but I was a single
mom to 2 kids, and that $50 insertion fee wasn't guranteed a return... so she
suggested I use this other affiliate program that was free. She said once I
started making some money from there, to just recreate my sales page with a
different page name for ClickBank and then put it in ClickBank... needless to
say, I never did get around to doing either of them, BUT....
I wrote a book about how I made money doing freelance work online, and
then the more things I did that made money online, the more I wrote new books
about the things I was doing... but I was only ever promoting them in one tiny
marketplace, with one affiliate program. Eventually though, that market started
getting a bit saturated, and things started getting kind of crazy, so I started
seeking out new traffic sources and new ways to find affiliates... which is how
this guide came to be.
I decided to 'rank' these sites by cost/benefits... so although ClickBank is
know as the premiere marketplace where affiliates go to search for products to
promote... as a new product creator (aka merchant or vendor) starting with 'free'
resources that offer features, benefits and perks that can be used to offset the
difference in affiliate traffic.
I actually put my first 'make money online' product into a free affiliate program,
and then promptly forgot about it. But when I started researching this subject to
write this guide, I remembered my account. I logged in and discovered that with
absolutely no promotion for getting affiliates... I had over 100 of them. Which
explained odd sales of an old product which I no longer actively promote.
2. When I first set my product up in this affiliate program, I just put it in there and
left it, but after having just looked at it again, I found so much more I could have
done with it. Like put Analtyics on it so that I knew when sales came from the
program. Not that I mind 'finding' money appearing mysteriously in my PayPal
account, but back then, I was even more technophobic than I am right now, so I
probably wouldn't have done it anyway.
Also back then, it was the only one that I knew of that was a free
alternative to ClickBank. I only knew a little bit about PayDotCom at the time,
and while it was cheaper than ClickBank, it wasn't 'free,' and I needed to use
my free resources at the time to generate the funds needed to scale up to
programs like ClickBank and PDC.
And so I wrote this guide so you that you could form a clear action plan for
getting affiliates to send you traffic and sell your products, by starting with the
free ones and using them to create some traffic and sales to make the money to
pay for PayDotCom and ClickBank insertion fees. While PDC and CB may
never even become 'necessary' for you thanks to these smaller sites
promotional opportunities, they will still bring more sales, and more traffic.
Note: Before we look at the sites, it's important to know what affiliates want...
what will make them promote. Things like promotional materials, 100%
commissions on a front end product, contests where top affiliates win prizes like
ipads, and cash, commissions on every other product in your sales funnel, and...
recurring commissions from recurring sites. There are two important things you
need to know to plan these things out, without risk of 'loss.' One is how to
predict how many sales you will make on a promotion, the other is how to create
funnels!
*It is safe to assume that out of every 100 targeted visitors to your site, you will
get 50% optins and 2 sales... if you set your funnel up the right way!
3. Here's a list of what you need to make your affiliates want to promote for you...
➢ A freebie you give them to give away, cookied to all the other products in
➢ the funnel and branded or brandable with affiliate links to any other
products...
---> Exit Offer for a $37- $47 Product w/ 50% commission
➢ A front end product for $10 that they get 100% commissions on or 75% for
a product up to $20.00
➢ An upsell to a recurring billing product priced at $20 a month... with
recurring monthly commissions...
➢ An upsell to a $97 product with a 50% commission...
BIG BACK ENDS NOT TO BE PROMOTED IN THE VISIBLE FUNNEL
➢ Upsell to a coaching program for $197-$997
➢ Upsell to a private mentoring program for $1997-$9,997....
Once you have planned out the first 5 products... you'll need to also prepare
some articles, even just 1; some emails, recommend 4; some ppc campaigns;
and maybe a few banners, two horizontal, one vertical and two squares of
125x125 and 250x250 each.... these are called 'affiliate tools', and affiliates can
use them to help you promote...
Making a 5 product funnel isn't as hard as it sounds...and there are some great
resell rights resources for making that happen...the last two you don't have to
develop.. but do set up an optin form for them that says that these programs are
now full, and a call to action to optin for notification of when they will open.
So... first things first.. set up all 7 subdomains, each one a 'sub site', each with
the index pages, the thank you pages, and the optin pages for the freebie and
the two big back ends...and get an exit pop up script.
4. *Note: One 'extra' page you need is an “Affiliate Tools” page... so you can
capture your affiliates contact information...
Once you have your products in line, you'll want to choose your affiliate
programs and map out a plan of attack for getting your products in them. Some
allow recurring billing, and some don't... so you'll want to develop a different use
or strategy for using those sites, or consider dropping the recurring billing
product from your funnel. It's not really an 'essential' part of the funnel. It
definitely helps, but it's not essential! And once you have some affiliates from
some of these market places, if you've captured their contact info, you can tell
them about your recurring commission product...
But the first two sites we're going to look at do support recurring billing, and it is
one of the reasons that they make the top 2! This first one only beats #2
because of it's vast multitude of payment processing optins, and because it has
a blog and a forum where you can announce your affiliate program for free!
#1 Click2Sell
I really love this affiliate program manager. Everything you could possibly ask
for in an affiliate program is in here!
✔ FREE! No insertion fees*
✔ Unlimited Products In The Marketplace
✔ Supports Physical and Digital Products, Services- sell anything you
want!
✔ Supports Multiple Payment Processors- (and I mean MULTIPLE)
Click2Sell securely works with: PayPal, Moneybookers, Google Checkout,
Worldpay, Authorize.net, eWay, LinkPoint, First Data, Your Pay, PayPoint,
Moneris, Sage Pay (former Protx), Optimal Payments, Ogone.
*Some are European only or country specific. Read the forum.
Has Common Affiliate Program- your affiliates refer one product, but get
paid on anything their referrals buy from you too!
✔ Supports Recurring Billing
✔ Forum where you can announce your product launch and affiliate program
for free
✔ Blog-join in comments for more exposure to affiliates
✔ Advertising for $25.00 per week!
✔ Dimesale Opttion Too!
5. ✔ 3 Affiliate Payment Choices- worried that affiliates won't have enough
trust that you'll pay them? Or that your payment processor will freeze
you? No problems! Click2Sell offers 3 options:
Private- You collect the money and you pay your affiliates how and when
you choose. Monthly, weekly, daily... lots of other features too. *Fees
depend on price of product.
Hybrid- The essence of the HYBRID Affiliate Management System: you
process payments directly to your merchant or Paypal account and thus
get paid instantly after sale. You can completely control all your affiliates,
recruit new ones and run your affiliate programs, but at the same time
Click2Sell takes care of paying all your affiliates automatically. The
requirements for this are to have PayPal API data, prepay $50 for future
commissions, or enter credit card details so that Click2Sell system would
be able to charge your card right after affiliate makes a sale and reserve a
commission.***My Favorite***
Complete- No special merchant account needed. Your customers will be
able to purchase your products by their credit card or PayPal account. You
won't need to worry about paying your affiliates on time. Click2Sell will pay
you and all your affiliates every Tuesday with a delay of 14 days -
transaction clearance period. C2S handles refund, chargebacks and some
customer support, plus direct deposit into your bank account. *Check the
page for fees.
✔ MAIL!!! You can mail your affiliates and your customers right from
Click2Sell!
Click2Sell is incredibly easy to set up, and as long as you are using hybrid or
private selling options, there's no approval process.
6. #2 PayGear!
✔ FREE! No insertion fees*
✔ Unlimited Products In The Marketplace
✔ Supports Physical and Digital Products, Services- sell anything you
want!
✔ Supports Multiple Payment Processors- PayPal, Google CheckOut,
Authorize.net
Has Common Affiliate Program- your affiliates refer one product, but get
paid on anything their referrals buy from you too!
✔ Supports Recurring Billing – and Chris even gives you free membership
software too!
✔ Advertising for $55.00 per week!
✔ Email Blast Tool- $500... send email to PayGears 50,000 + members
✔ One Click Upsells
✔ Affiliate Cookies good for one year
✔ One click affiliate payments
✔ One click 1099 issuance
✔ Simple 3 Step Process gets your products in the marketplace fast
PayGear is ultra professional, sleek in design and navigation and highly efficient.
I've only just begun putting my products in the PayGear Markeplace, but I'm
very happy with the process and all of the perks, features and benefits available
to me.
PayGear is superior to it's top two competitors, which also happen to be the
most well known affiliate programs, ClickBank and PayDotCom (except for
having a smaller pool of affiliates, but I'm sure PayGear will get there) however,
with PDC and ClickBank being the two most expensive, not to mention some
other minor limitations, they go to to the bottom of my list.
The only thing that stops PayGear from having the #1 spot is the lack of a forum
and/or blog, and the fact that it doesn't offer any kind of solution for allowing
PayGear to handle affiliate payments which is a trust factor with affiliates.
7. # 3 E-Junkie -*30 Day Free Trial
When ranking these sites, I based the ranking decisions on factors of price and
perks...ejunkie is the same price as the next site on the list, and the only reason
that ejunkie outranks it is because e-junkie has a marketplace where our next
site does not. However, the next site offers more payment processor options.
Ejunkie supports only two free payment processors (PayPal and Google
Checkout) however it supports multiple types of PayPal accounts, along with
Authorize.net,2 CheckOut, and ClickBank... plus it even supports TrialPay
Starting cost is $5.00 per month for 10 products. They will even host your
downloads for you, however, I've always found that none of the affiliate
programs offer enough storage space, so I just upload a pdf file with the
instructions on how to get to the download page.
E-junkie does have a marketplace where affiliates can find your products, plus it
also has a forum where you can 'Flaunt Your Store..' and announce your affiliate
program, plus a lot of other social marketing integration with a YouTube channel,
a Facebook Fan Page, a Twitter account, and a blog that accepts some guest
posts, and where you can comment...
Finally, e-junkie also has the 'common affiliate' program, which allows your
affiliates to promote any product in your store, and get paid commissions on any
other products their referrals buy from you as well- with no additional promotion
on the affiliates part.
✔ Cost $5.00
-Up to 10 Products
✔ Common Affiliate Program
✔ Multiple Payment Processors
✔ Supports Digital and Physical Products
✔ Marketplace
✔ Forum For Announcing Your Product
✔ Blog with GuestPposting and Commenting Opportunities
✔ Social Media Participation for Exposure and Back Links...
With e-junkie, the vendor has to pay affiliates manually via PayPal, from a
mass pay txt file that e-junkie generates, which can only be generated for the
month preceding the genearation- effectively making it a cumbersome process
to pay affiliates on a shorter pay period such as weekly, or daily. *This is one are
in which program #4 is also superior...
8. # 4 RapBank- *** (and other instant commission solutions)
RapBank is basically a database of all of the products that use the RAP (Rapid
Action Profits) script that allows instant commissions to be paid between vendor
and affiliate. The RAP script itself can be installed on your site, however, it's
expensive, it's far to technical for me, and you would still have to promote your
site to affiliates... RapBank not only eliminates (mostly) the need to purchase
and install the script, it also gives you a built-in affiliate audience looking for
products to promote. And with their 'List & Earn' program, you don't even have to
pay an insertion fee.
The only reason this doesn't top the list is because like all but one, instant
commission program, it is solely reliant on PayPal as the payment processor.
-Other 'instant commission solutions' include
Digi Results- There is a marketplace, but it's not categorized and
it's primarily made up of 'make money online' products.
What I like about digi results is that the products in
there sell at reasonable prices unlike...
Warrior Plus- Ok, this is a huge, and very active marketplace that is
tied directly to the Warrior Forum. It will cost you $40
for your WSO, $20 for a Warrior Plus license, and
at the time of this writing, the climate on Warrior
forum demands that you sell a $10 front end product
with 100% commission to affiliates, and rely on upsells
and the 'list' of $10 buyers you build to make money on
the back end by emailing your list promotions of other
$10 WSO's. Right now, this is the only way affiliates
will promote a WSO...I'm sure it will change, but I don't
know when. This is an exceptional 'fast cash building'
strategy, however, I strongly suggest that you get your
products out on the open market first, and get stats
on it first, showing buyers and affiliates a truly better
offer than the public at large gets....
*The one site that offers 'instant commissions' with another processor aside from
PayPal is Steve Odette's “Rapid Residual Pro.” It's still new, and pretty
expensive, but Steve did tell me that you can do instant commissions with both
PayPal and AlertPay from this program...
9. The number one reason I wouldn't put all my eggs in the “Instant Commission”
basket is their 'sole reliance' on PayPal...with the exception of Rapid Residual
Pro.
RapBank being free, came close to ranking #3 instead of #5, however, the
expense of the add-on's needed to support recurring billing, and it's sole
reliance on PayPal, I placed it at #5.
It also falls into place with the other 'instant commission programs' which don't
'place' at all in the 'list' simply because they, unlike RapBank and possibly Rapid
Residual Pro (too early to tell yet) are all heavily focused on the “Make Money
Online” niche.
✔ RapBank has niches and is well organized by category...
✔ Has a marketplace
✔ Offers instant commission
✔ Has a free option if you're not using recurring billing or membership
models.
✔ Has 'niche' products.
*Any of the 'instant commission solutions,' as well as the next two programs, are
best used to sell short, inexpensive products, with high (100% commissions) on
a front-end, in combination with an 'upsell' at 50% commission for profit and
building a list of buyers...
10. # 5 GetDPD.com – *30 Day Free Trial
If GetDPD had a marketplace,and had the networking opportunities like forums,
it would surpass e-junkie on this list because it offers more payment processors.
GetDPD does have a blog and at the time of this writing, comments are open.
The starting price for GetDPD is $5.00 per month for up to 10 products
✔ Common Affiliate Program
✔ Mulitple Payment Processor Options- PayPal, Google Checkout, AlertPaty,
2Checkout and ClickBank.
✔ Supports Digital and Physical Products
✔ Can generate mass pay file at will and pay affiliates at discretion, daily,
weekly, monthly... etc...
Get DPD's feature which allows vendors to pay affiliates is daily is probably the
biggest benefit of using a site where you need 'affiliate trust' that they will be
paid their commissions. After all, if you're promising to pay them at least on the
day that they earn, instead of making them wait a week or more... they have
some measure of trust in knowing that if you don't pay today, they don't promote
for you tomorrow.
While the feature is nice, it's also cumbersome and time consuming to do, so I
would still recommend paying your affiliates once a week.
I have a friend who promotes her own products through GetDPD and she has
said that she sometimes forgets to pay the affiliates... oops! You don't want to
do this, so if you're going to use GetDPD, or e-junkie, I recommend using a
Google Calendar to send reminders to your email and your cell phone on the
dates you dictate for affiliate payments.
***One of the main reasons the Click2Sell rises to the top of this list is because
of their hybrid and complete affiliate management systems that put paying
affiliates in the hands of the affiliate manager, which relieves the vendor and the
affiliate of the 'trust wall' issues that come up when there is no one to vet each
other.
Like e-junkie, RapBank, and the other instant commission solutions, this
program is best used for 'loss leader' type products with 100% commission to
affiliates, upsells for cash building, and building a list.
11. # 5 PayDotCom
PayDotCom is a superb marketplace at a very reasonable one time fee of $29
for unlimited products in the marketplace. Only drawback...solely reliant on
PayPal. PDC is a big affiliate marketplace, and a big player. PayDotCom offers
some incredible deals on 'advertising' and affiliates and super affiliates go to
PayDotCom to find these 'new' products in the marketplace and through the
ads~
✔ $29 For Unlimited Insertion into the marketplace
✔ Marketplace
✔ No approval process
✔ Digital and Physical Products
✔ Supports Membership Sites With Recurring Billing
✔ Common Affiliate Program for all products in a 'given store.'
✔ Has A Forum
✔ Offers Advertising Opportunities for $50 per week!
✔ ClickBank pays affiliates and issues 1099's.
PayDotCom is a must! For $29 to have such highly trafficked affiliate exposure
for your product.
12. # 6 ClickBank – The big boy on the block!
In spite of a load of 'bad things' about ClickBank, they are still the # site where
affiliates go looking for products to promote, and and vendors go looking for
affiliates.
✔ $50 Marketplace insertion fee
✔ Marketplace
✔ Advertising opportunities starting at $225 a month...
✔ Is a payment processor and accepts PayPal
Clickbank doesn't have it's 'own' forum, however there are forums that are
dedicated to ClickBank, and all Internet Marketing forums have plenty of
discussion about them.
ClickBank has high fees and an approval process, you have to get permission
for products over $50 and there are a host of other restrictions as well.
There are a host of other affiliate programs that can give your business even
more exposure as well, like Commission Junction And Share A Sale... but the
programs mentioned in this report are free are free and low cost ways to get
affiliates to drive your traffic for you.
The most important thing you can do is use these resources as one stepping
stone to another... invest in advertising in the affiliate programs as you profit in
each one, and then invest into the next one, and it's advertising, and so on and
so on....
Develop a strong sales funnel and use funds from this to fulfill the rest of your
traffic generation plan.