By www.salonseeker.com.au - Have you ever wondered why some hair salons have flocks of customers while others go out of their way to offer excellent service with little reward? Is it that they have more staff? Are they open longer hours? Or perhaps they work harder? In most cases, that highly successful salon has a superior marketing strategy. Some salon owners have developed efficient ways to win over clients and keep them coming back year after year.

1. 10 Profitable Salon Marketing Tips
Have you ever wondered why some hair salons have flocks of customers while others go
out of their way to offer excellent service with little reward? Is it that they have more staff?
Are they open longer hours? Or perhaps they work harder? In most cases, that highly
successful salon has a superior marketing strategy. Some salon owners have developed
efficient ways to win over clients and keep them coming back year after year. There are
plenty of innovative ways to use your marketing skills to build clientele. Integrate these
simple, yet effective salon marketing tips to boost your business profits.
1. Keep up with the hottest trends in hair and beauty. Successful salon marketing involves
knowing what is hot so that you can give clients exactly what they want before the
competition does.
2. Use e­mail marketing and newsletters to stay in touch. The trick is to keep clients
interested in your salon through news, informative posts, and even promotions.
3. Become a reflection of your salon. If you have bad hair, you can’t expect someone to
trust you with their hair. Be a model for your business by looking your best when you’re at
the salon or anywhere in public.
4. Find ways to get your brand out there. Partner with local businesses or photographers
and offer your services in exchange for credit. This is a great way to get your name out
there so that people can see your value.
5. Post photographs online and share, share, share. Only select the most diverse, quality,
and clear photographs to post to your website. Be sure to share them on Facebook,
Twitter, Pinterest, and other social media sites to spread the world.
6. Hand out business cards to potential clients. This is a traditional, but timeless method
of salon marketing that continues to draw in clients.

2. 7. Run promotions, contents, and discounts for clients. This is a great way to get clients
excited to try your services. Who doesn’t want a haircut at half price? Be sure to ask your
clients to leave reviews and testimonials to build up your business.
8. Start a blog for your salon. Online marketing is one of the most effective ways to find
targeted clients. On your blog, you can post news, tutorials, or reviews on products.
9. Try your hand at SMS salon marketing. SMS marketing means big business for many
salon owners. You may find a drastic increase in bookings once you implement this
simple salon marketing method.
10. Never stop marketing your salon services. This is a fatal mistake that many salon
owners make. Continue to maintain communication with your clients to keep them coming
back. With consistent salon marketing, you should find it easier to maintain your clientele
no matter how the economy is.