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Market size for hotel exp gen
- 1. Calculating market size for h.e.g Hotel Ventures in venture-lab.org
- 2. How do we estimate the market size? We will take the numbers of the biggest company of the world focusing in our targets. In 2011 Groupon sales : 3 000 000 000 $ % of Sales coming from products offered by H.e.g: 65% Market share of Groupon in 2011: 53% Suscribers: 120.000.000 Sales per suscriber :25$
- 3. Calculating marquet size for h.e.g Total market size for groupon bussines model if we know that groupon market share is 53% : 5.660.000.000$ 65% of sales of groupon and similars come from the targets of H.e.g :3.680.000.000$ Increment due different business model . We do not have just a limited amount of experiences per day. 25% Decrement due to less invasive and less agressive márketing actions. 40% 3680+919-1472
- 4. Market size in $ Market size for our target via Groupon 3.680.000.000 style sites Increment due to wider portfolio 919.000.000 Decrement due to marketing tactics 1.472.000.000 less agressive TOTAL Market Size 3.127.000.000