1) The document discusses strategies for using social media for Rotaract clubs, including determining the audience, developing a content strategy, and selecting appropriate platforms. 2) It recommends starting with a SWOT analysis and setting goals, then focusing content on the club calendar, projects, and themes like Rotary and UN initiatives. 3) The presenter advocates sharing 80% existing content and creating 20% original posts, and designating one member per month to manage each platform as part of a long-term social media plan.

1. Social Media
What to use, How to use it well and
Troubleshooting

2. Presenters
Danielle Fogarty
•Immediate Past District Rotaract Representative and
RYLA 2013 2IC
•Developed social media strategy for EnviroMentors
program at Keep Australia Beautiful NSW
•Webmaster of lnsrotaract.org.au
•Facebook admin for Rotaract District 9680, Rotary District
9680 and RYLA District 9680
Rotaract District 9680

3. Why use social media
• Connect with the new generation of Rotarians
• Stay current and keep up to date with global trends
Part of a larger PR and/or Communication strategy
Rotaract District 9680

4. Who is your audience?
• Internal Communication or External Public Relations
What are their needs, wants and challenges?
• Laser focus: You can create content that resonates instantly.
• Break barriers: Confront pain points head-on to build trust.
• Language: Increase engagement by being a person your
audience relates to.
• Empathy: The more you listen, the better you can respond to
specific needs.
• Positioning: You can become the go-to source in your niche
Rotaract District 9680

5. Social Media Strategy
From data collected about your audience, determine your:
•Voice
•Content
•Responsibility
Rotaract District 9680

6. Voice
Three words to describe your voice:
EnviroMentors – fun, friendly and enthusiastic
RYLA District 9680 – supportive, inspiring and fun
Rotary Club of ##### - ?, ? And ?
Rotaract District 9680

7. Content
80% sharing other content – 20% create your own
Calendar
•1 to 2 posts of your own content a week
•Theme weeks and months – Rotary, UN
•Holidays
•Club projects and events
•Can create/collect content now to post later
Rotaract District 9680

8. Content
Rotaract District 9680

9. Responsibility
• PR, Secretary, Club Admin, Social Media Administrator?
All members!
• At least one item
• Responsible for one month (shared document of strategy,
calendar and login details)
• Conduct on social media
• Monitoring – Don’t Feed the Trolls!
Rotaract District 9680

10. Facebook Groups
Rotaract District 9680

11. Facebook Groups
Strengths Weaknesses
•Internal communication •Requires all members to be on
•Privacy Facebook and accessing it
regularly
Opportunities Threats
•Share files •Duplication of other internal
•Regular updates communication mediums
•Create/find content for Facebook •Too invasive, tiring, etc
Page •Should be a private group
•Remote access
Rotaract District 9680

12. Facebook Pages
Rotaract District 9680

13. Facebook Pages
Strengths Weaknesses
•Solidify the image of your club •Duplicates website in some ways
•Doesn’t requires all members to •Just another Rotary Club on
be on Facebook Facebook
Opportunities Threats
•Connect to the wider community •If not updated, will be a bad
•Find new members promotion of your club
•Promote your page – focus on •Unfavourable comments
local community, age, etc •Trolls
Rotaract District 9680

14. Twitter
Rotaract District 9680

15. Twitter
Strengths Weaknesses
•Can link with Facebook •Works better for a persona or
organisation with a large following
Opportunities Threats
•Follow and re-tweet others •Too much work
Rotaract District 9680

16. LinkedIn
Rotaract District 9680

17. LinkedIn
Strengths Weaknesses
•Aligns with the professional •Works best if club members are
nature of Rotary also on LinkedIn
Opportunities Threats
•Start online discussions, Q&A •Group needs to be moderated
•Promote organisation on
LinkedIn
Rotaract District 9680

18. Other - Pinterest
Rotaract District 9680

19. Other - PicMonkey
Rotaract District 9680

20. Other - YouTube
Rotaract District 9680

21. Where to next?
Starting off:
•SWOT analysis
•What will success look like?
Getting bigger and better:
•Google Alerts
•Promote your networks
Rotaract District 9680

22. For more information
• dani_fogarty@hotmail.com
• Contact your local Rotaract Club for individual and club
tutorials
• Brett.sham@gmail.com (District Rotaract Representative)
• Facebook – Rotaract District 9680
Rotaract District 9680