Analyzing a colombian company

1. ANALYZING A COLOMBIAN COMPANY
Present by:
Daniela Sánchez Martínez

2. SUPER DE
ALIMENTOS
NUTRESA
http://www.super.com.co/
www.gruponutresa.com

3. ORIGIN
 In 1948 was born under the name "FABRICA DE
DULCES SUPERMAN “ by a Arab-American called
Frederick Peters, who began developing gums,
nougat and coconut lollipops in a workshop.
http://www.super.com.co/

4. MISSION
 Create, produce and commercialized sensational
candies for the enjoyment and pleasure of the
consumers.
 Characterize a culture of growth, learning and
creativity, based on the superior performance of its
staff.
 Satisfy the interest groups with superior value.
http://www.super.com.co/

5. VISION
 Be preferred by the consumers by creating and
sharing magical moments through sensational
candies.
http://www.super.com.co/

6. ORGANIGRAM
 General manager:
Dr Felipe Henao.
 Administrative Area:
195 employees.
 Area of operators and
plant: 1105 employees.
Organigram taken from: https://prezi.com/3e20ggt9qsbr/super-
de-alimentos/

7. FOUNDERS
 Federico Peters and
Germán Mejía Vallejo.
http://www.super.com.co/

8. STOCKHOLDERS
Investor Receiver Sector
Carboquímica Super de Alimentos Commercial (Candies)
https://books.google.com/books?isbn=9586018784

9. GOODS AND SERVICES
http://www.super.com.co/

10. IMPORTS / EXPORTS
 The company exports to 32 countries like
Venezuela, México, Costa Rica and Panamá, this
company billed about 67 millions of dollars in 2014.
Today, with 110 references of products, its sales are
60% to the domestic market and 40% the
international.
http://colombia-inn.com.co/colombiana-super-de-
alimentos-esta-lista-para-endulzar-a-mexico-y-ee-uu/

11. ABROAD PROJECTION
 The projection for 2020 is that 50% of the market
will be national and 50% will be abroad, where the
priority is expand in Mexico, Eastern Europe and
America.
http://colombia-inn.com.co/colombiana-super-de-
alimentos-esta-lista-para-endulzar-a-mexico-y-ee-uu/

12. ORIGIN
 In 1920 was born ''Compañía Nacional de
Chocolates Cruz Roja'' that years later would
become ''Compañía Nacional de Chocolates S.A.''.
In 1933 this company became a shareholder of the
cookie company ''Compañía de Galletas Noel SA''
this is the first step in a business relationship that
would be later the basis for building food group.
www.gruponutresa.com

13. MISSION
 Creation of value, achieving an return on investments,
greater than the cost of the capital employed.
 Improve the quality of life and the progress of the
consumers.
 Profitable growth with leading brands and excellent
national and international distribution.
www.gruponutresa.com

14. VISION
 The centennial strategy is aimed at duplicating by
2020 the sales of 2013, through the recognized and
beloved brands, widely available in its strategic
region and managed by talented, innovative and
responsible people.
www.gruponutresa.com

15. ORGANIGRAM
www.gruponutresa.com

16. FOUNDERS
 A group of visionaries ''
Antioqueños ''.
https://chocolates.com.co

17. STOCKHOLDERS
Shareholder No. Shares % Part.
Suramericana de
Inversiones S.A. and
subs
167.665.757 38,53%
Local investment
funds
68.495.728 15,74%
Inversiones Argos
S.A. and subs.
45.243.781 10,40%
Foreign funds 6.700.148 1,54%
Others 147.018.044 33,79%
www.gruponutresa.com

18. GOODS AND SERVICES
www.gruponutresa.com

19. IMPORTS / EXPORTS
 Nutresa is the largest
exporter of consumer
products in Colombia,
its products are now in
70 countries and the
exports of the
companies of group
Nutresa reached in
2014 $ 1.115 millions
of dollars.
www.gruponutresa.com

20. ABROAD PROJECTION
 The centennial strategy is duplicate in 2020 the
sales of 2013, with sustained profitability between
12% and 14% of the EBITDA margin.
 2 x $ 5.9 trillion: 11.8 trillion.
www.gruponutresa.com