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Google Inc.




   Social media
Project by
Danivor and
Nikita        Danivor NoronhaFYBMS, Wilson
                          College
                                             1
Founded
1998
Founders
Larry Page and Sergey Brin
Incorporation
September 4, 1998
Initial public offering
   (NASDAQ)
August 19, 2004
Headquarters
1600 Amphitheatre Parkway
Mountain View
CA 94043
                     Danivor NoronhaFYBMS, Wilson
                                                    2
                                 College
Types of products and services offered




All products and
•

services are free !!!
             Danivor NoronhaFYBMS, Wilson
                                            3
                         College
Global search engine market share

                                        Google    87.60%
                                        Yahoo!     2.40%
                                        Ask.com    0.60%
                                        Baidu      4.70%
                                        Others     0.50%
                                        Bing       4.20%

   Google   Yahoo!   Ask.com
   Baidu    Others   Bing NoronhaFYBMS, Wilson
                     Danivor
                              College
                                                           4
Google Chrome market share
   Market share



                          Google
                          Chrome        Google Chrome       41.70%
                          Firefox
                                        Firefox             34.40%
                          Internet      Internet Explorer   16.71%
                          Explorer
                                        Opera                2.20%
                          Opera
                                        Safari               4.10%
                          Safari



                  Danivor NoronhaFYBMS, Wilson
                                                               5
                              College
Google AdWords
Accounted for 98% of Google's
       revenue in 2011.
 A pay per click based service
 where customer's pay from $
 0.50 to up to $ 100 per click

         Danivor NoronhaFYBMS, Wilson
                                        6
                     College
How does AdWords work ?

     Client

      Google Adwords

     User
        Danivor NoronhaFYBMS, Wilson
                                       7
                    College
Tree diagram
                Google
                Search

      AdWords


Client 1        Client 2                   Client 3
            Danivor NoronhaFYBMS, Wilson
                                                      8
                        College
An example on AdWords

                           Registered
                           companies
• Headphone                                  • Results shown
              • Companies                      separately
  models                                       under Ads by
                registered                     Google with
                Beats                          links like ‘Buy
                Sony                           Beats head
      Query                                    phones’
                Philips                                Results




              Danivor NoronhaFYBMS, Wilson
                                                                 9
                          College
Social Media
50% of the world’s population is under 30 years
old.
50% of mobile internet usage in UK is for
Facebook.
24 hours worth of videos are uploaded on
YouTube daily.



                 Danivor NoronhaFYBMS, Wilson
                                                  10
                             College
Why choose Social Media ?




            Danivor NoronhaFYBMS, Wilson
                                           11
                        College
Thank You
   You have just logged out of Google...
   Hope to see you back soon...




                   Danivor NoronhaFYBMS, Wilson
                                                  12
                               College

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Social media and Google

  • 1. Google Inc. Social media Project by Danivor and Nikita Danivor NoronhaFYBMS, Wilson College 1
  • 2. Founded 1998 Founders Larry Page and Sergey Brin Incorporation September 4, 1998 Initial public offering (NASDAQ) August 19, 2004 Headquarters 1600 Amphitheatre Parkway Mountain View CA 94043 Danivor NoronhaFYBMS, Wilson 2 College
  • 3. Types of products and services offered All products and • services are free !!! Danivor NoronhaFYBMS, Wilson 3 College
  • 4. Global search engine market share Google 87.60% Yahoo! 2.40% Ask.com 0.60% Baidu 4.70% Others 0.50% Bing 4.20% Google Yahoo! Ask.com Baidu Others Bing NoronhaFYBMS, Wilson Danivor College 4
  • 5. Google Chrome market share Market share Google Chrome Google Chrome 41.70% Firefox Firefox 34.40% Internet Internet Explorer 16.71% Explorer Opera 2.20% Opera Safari 4.10% Safari Danivor NoronhaFYBMS, Wilson 5 College
  • 6. Google AdWords Accounted for 98% of Google's revenue in 2011. A pay per click based service where customer's pay from $ 0.50 to up to $ 100 per click Danivor NoronhaFYBMS, Wilson 6 College
  • 7. How does AdWords work ? Client Google Adwords User Danivor NoronhaFYBMS, Wilson 7 College
  • 8. Tree diagram Google Search AdWords Client 1 Client 2 Client 3 Danivor NoronhaFYBMS, Wilson 8 College
  • 9. An example on AdWords Registered companies • Headphone • Results shown • Companies separately models under Ads by registered Google with Beats links like ‘Buy Sony Beats head Query phones’ Philips Results Danivor NoronhaFYBMS, Wilson 9 College
  • 10. Social Media 50% of the world’s population is under 30 years old. 50% of mobile internet usage in UK is for Facebook. 24 hours worth of videos are uploaded on YouTube daily. Danivor NoronhaFYBMS, Wilson 10 College
  • 11. Why choose Social Media ? Danivor NoronhaFYBMS, Wilson 11 College
  • 12. Thank You  You have just logged out of Google...  Hope to see you back soon... Danivor NoronhaFYBMS, Wilson 12 College