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Presentation
By Dan Lovegrove
Proposal
Proposal
Mind Map magazine 1
Ideas for
magazines
Colour
Scheme
Masthead
Target
audience
Frequency
Types
Images
Brand
Identity
Monthly circulation-
Allows time to get stories and news on artists
new music, will be more expensive
Mid shots for
double page
spread
Medium
close ups
for Front
Cover
Famous artists-
Will attract more readers
if they know the artists
18-25 (Hartley’s
Seven Subjectivities)
I have selected these
colours to attract
attention to viewers.
The articles and
style will be adapted
to suited to the
audience that I have
chosen for example
18 year olds will be
able to ‘identify’
(Katz) with informal
language on the
magazine.
In the masthead and
next to each page
number at the
bottom of the page
they will both have
the company's logo
there so the reader
will know the
company producing
the magazine
I will sure that the masthead will have
the slogan in it to make sure that they
reader will have something to
remember making them come back to
buy a new issue when it comes out.
Riff - I think this will be a good name
because I links to music and the part of
the song that gets stuck in the users
head just like my magazine.
Colour ideas:
-Black and
white
Strap lines
Inspiring music
Ideas for
magazines
Colour
Scheme
Masthead
Target
audience
Frequency
Types
Images
Brand
Identity
Mid shots for
double page
spread
Medium
close ups
for Front
Cover
Famous artists-
Will attract more readers
if they know the artists
Weekly circulation-
more detailed
articles less stories,
cheaper
16-22 (Hartley’s
Seven Subjectivities)
I have selected these
colours to attract
attention to viewers.
The articles and
style will be adapted
to suited to the
audience that I have
chosen for example
18 year olds will be
able to ‘identify’
(Katz) with informal
language on the
magazine.
In the masthead and
next to each page
number at the
bottom of the page
they will both have
the company's logo
there so the reader
will know the
company producing
the magazine
I will sure that the masthead will have
the slogan in it to make sure that they
reader will have something to
remember making them come back to
buy a new issue when it comes out.
Noise gate – I have chosen noise as one
of the magazine names because I think
that people will think about the name
and different types of music.
Colour ideas:
-Grey and red
Strap lines
Music is life
Mind Map magazine 2
Mood Board for magazine 1
Mood Board for magazine 2
Target Audience of Magazine
Target Audience:
Maslow’s Hierarchy of needs
Will mainly consist of explorers as indie rock is quite popular therefore they could then consider themselves
as being in with the crowd after reading this magazine. They would also like the different articles that would
also like the different articles that would be featured within the magazine as there would be more of choice
during the mouth of what they could read.
Kats’ Uses and Gratifications Theory
Inform and educate- The reader would be learning something from reading the content within my two
magazines they will be reading about one of their favorite artists or artists to come
Diversion- The reader would be able to chill and relax themselves within the content of the article. It would
distract them an allow them to take their mind off anything that is going to happen to them in the future or
that has happened
Hartley's Theory
Age- the age range will be 16 to 25 this is because this age range has the biggest affect on music and I want
them to by my magazine this will also mean that my magazine will make more money as it will be more talked
about and put onto social media.
Gender- the gender will mostly be male because they are more into the rock indie music however I will try to
attract the biggest group of people male and female this way it will make more money
House styles
Colour scheme
The colours on this magazine (riff) will be navy, black and white this will mean that the
magazine will be dark. This will link with the genre of the magazine is it is rock and indie
based and this types of music will tend to be dark and the white will make it more pleasing
to the audience.
Font style
The font style of my cover lines will be Brush Script Std this is because this style of writing
is curly and rustic this will suit the rock theme that goes with my magazine. Also when it is
big it will draw readers as the writing is different from most other fonts.
Social media
Riff will be in synergy with media because then it will be able to become more well know
and then it should lead to more readers and consumers, as well as publicity.
House styles
Colour scheme
The colours on this magazine (Noise Gate) will be red, black and white. This will link with
the genre of the magazine is it is rock and indie based and this types of music will tend to
be dark and the white will make it more pleasing to the audience. Also the colours are
gender neutral and this will mean the the magazine will open up to all genders.
Font style
The font style of my cover lines will be Bradley Hand Bold this is because this style of
writing is curly and smart this will make it easy to read and people will find this writing
appealing to look at and want by the magazine.
Social media
Riff will be in synergy with media because then it will be able to become more well know
and then it should lead to more readers and consumers, as well as publicity.
Font Style
The reason I have chosen riff as one of my magazine titles is as it will relate to music. The
word riff is defined as a short repeated phrase in popular music. This will tend to be the beat
of the song that gets caught in your head. This will make the viewer want to buy my magazine
because it will remind them of a song that they liked that got stuck in their head.
I have chosen noise gate as my other title is because it will make the au audience wonder
what and where the name noise gate. The word noise is a machine when playing on any
type of guitar it will change the sound of the guitar.
Source: http://dafont.com
Final font choice
I have chosen these as my final headers because I think that my target audience will be
mostly attracted to these. Also the both have the right style, as they suite the style of
music that I have chosen to base the magazine. Further more these names have been
inspired by different music terminology this is so viewers will know straight away what
the magazine is going to be about.
What will you ‘Repeat’ (Steve Neale- 1980)
DPS
• Steve Neale said: For media text to be successful they most have elements of repetition and
difference. Because my DPS is inspired Karrang I would like to take some key features from their
DPS and put them into a my own DPS. This will be a good idea because Karrang is already a
successful magazine so if I take some of their ideas it will be good for my magazine.
• I like the way that the title has been placed and so that everyone can see what the article is
going to be about also it is in bright so people can see it so it will be more likely to draw in
readers.
I think that the drop
capital is a good idea
as it shows creativity
as it is something
better than just a
plane letter that is
the same size as all
the others.
What will you ‘Repeat’ (Steve Neale- 1980) Front Cover
Steve Neale said: For media text to be successful they most have elements of repetition
and difference.
My magazine of inspiration (Karrang) has good ideas that they use in the magazine and I
would like use these in m magazine to attract a bigger audience.
These idea will be the logo and the positioning of there title as they keep it in the same
place for every issue and the style the the title has been written in is the same. In some
weeks they will change the colour of the logo to add a layer of diversity to the magazine.
I do not intend on doing this to my magazine as I will make sure that my audience will
know that the magazine that they are buying will be the real thing that they will know by
first look.
Further more they move the barcode and I will keep it in the same place this will be in
the bottom right hand corner this is because I do not want the barcode to cover up any
of the pictures or any of the text on the page.
One more thing that I will do that my magazine of inspiration does not do, is I will put all
my sub-lines down the left hand side so the reader will not have to look around for what
they will be reading about.
I will put
the sub-
lines here
not the
other side
The text
box will
move
down
Interview draftMe: Hi Matt I heard that you will be releasing a new new
album to go alone with your newest single, is this true?
Matt: Yes Dan this is true it will be coming out in late
November.
Me: Good because you first single that came out was such a
hit with all people.
Matt: I am glad to hear it.
Me :What kind music will be listening to in this album. Will
the same style as before or will it be something that we
have never heard before.
Matt: I have decided to keep this album the same style as
my music before this is because my fans like the style that I
have done before. But I am sure that I will expand on my
music genres later on in my music career.
Me: Do you not think they want to see you doing something
new?
Matt : No not yet as I have only just stared as a full time
successful artist so for now I will show people what my main
style then I might move on to something different later on.
Me: Other than your new album will you be doing anything
else this year or into next year?
Matt : Well once the album is out and I hope it is doing well
my manager is looking into me doing my first tour.
Me: Will this be world wide, Europe or just the UK
Matt: I guess you will have to wait and see because I don’t even know what I am
doing yet it is all speculation and depending on weather this album does well.
Me: I see, I will hope this it does well then then perhaps you could give me four free
tickets
Matt: Ah ha I would love to but I don’t think my production team will be so kind.
Me: That’s a shame.
But I cant wait to see you go as an artist.
Any ways how did you get into music.
Matt: Well I have always loved music I played lots of different instruments as a child
but I loved to lead with my guitar.
Me: You say lead?
Matt: I played in a band with my friends when I was younger I loved it. It is what
really got me into music as I got that rush of standing on a stage performing.
Me: What happened to this band why did you not all pursue music together.
Matt: We tried are best to keep it going but we were all on different path as some of
us went to uni and we were all different ages trust me we tried.
Me : Well I am sad it hear it but happy that it has put you in this seat in front of me
to day.
Matt: Well so am I. I wouldn't’t have changed a thing.
Me : I has been lovely talking to you and I can’t wait to see what you do next.
Matt: Thank you for the interview its been fun.
Me: It been a pleasure
Graphic Layout
• The reason that I have made a graphic layout of my magazines is to make sure that
they will look presentable to viewers, because if they are not people will not want
to buy the issue. Furthermore it will give me a visual tick lick so when I am designing
the magazines I will know that I have include everything in the cove page.
• Finally it allows me to get suggestions from people to see what they would like to
change on everyday magazines, and to make sure that I do not make the Same
error.
Noise Gate Riff
Hand Drawn Drafts
• The reason that I have done the hand drawn drafts is so that I can look into further detail in too what my
magazines are going to look like these might not be the finale ones but they will give me a stronger idea of
what people will like and what they will wan to buy. Both of my hand draw drafts are inspired by Q magazine
and Karrang this is because both these magazines are very popular and this means that I should take some
ideas that they have used to make sure that my magazine will be up to the same standard as these high
flying magazines.
Riff
Noise Gate
28 29 30
20 21 22 23
24 25 26 27
10 11 12 13 14 15
16 17 18 19
1 7
8 9
3 4 5 62
Contents
Contents list
Editor’s name
Editor’s note
contact details
Adverts
Article
Headline
Articles
Headline
Article
Headline Article Advert Advert
Headline
Headline
Stand verse
Article
Article
Article
Article
Article
Continued
Advert
Article
Continued
Headline
Article
Article
Headline Tour
information
Reviews on
albums/signals)
Reviews on
albums/signals)
Mail
Advertisement Back ground
information
on magazine
Contact
information
and social
mediaArticle
Headline
28 29 30
20 21 22 23
24 25 26 27
10 11 12 13 14 15
16 17 18 19
1 7
8 9
3 4 5 62
Contents
Contents list
Editor’s name
Editor’s note
contact details
Adverts Article
Headline
Articles
Headline
Article
Headline
Article
Article Headline Headline
Article
Headline
Headline
Stand verse
Article
Article
Article
Article
Article
Continued
Advert
Article
Continued
Headline
Article
Article
Headline Tour
information
Reviews on
albums/signals)
Reviews on
albums/signals)
Mail
Advertisement
Back ground
information
on magazine
Contact
information
and social
mediaArticle
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Date of
Publication
This day all the
people
working on the
magazine will
come together
to decide the
date of when
the magazine
will be
produced and
so people will
know when
they need to
have their jobs
done by.
Managing the
Schedule
Also like The
date of
publication the
will be making
sure that
everybody that
has been given
there job will
get it done in
time for the
date of
publication.
Editorial and
budgetary
decision
On this day
people will
discus and
choose the
different
articles that
they will be
writing about
this is will be
done to make
sure that no
article are
repeated and
to make sure
there is no
reputation in
the style of
articles.
Editorial and
budgetary
decision
On this day
people will
discus and
choose the
different
articles that
they will be
writing about
this is will be
done to make
sure that no
article are
repeated and
to make sure
there is no
reputation in
the style of
articles.
Content
Acquisition
This is an
important step
as this is where
the editors will
pick out all the
best articles
that have been
written this
will take up
time as there
will be lots of
different
articles about
different
things. Also
pictures will
need to be
checked for
copy wright.
N/A N/A
1/02/18 2/02/18 3/02/18 –
4/02/18
3/02/18 –
4/02/18
5/02/18 –
8/02/18
Production Plan
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Content
Acquisition
This is an
important step
as this is
where the
editors will
pick out all the
best articles
that have been
written this
will take up
time as there
will be lots of
different
articles about
different
things. Also
pictures will
need to be
checked for
copy wright
Sub-editing
This will be
where the
editors pick
where the
images will be
placed in the
magazine and
with which
article it will be
placed. Also
this will include
the front cover
picture and
DPS picture.
This need to be
done well so
that the
pictures do
match with the
articles.
Sub-editing
This will be
where the
editors pick
where the
images will be
placed in the
magazine and
with which
article it will be
placed. Also
this will include
the front cover
picture and
DPS picture.
This need to be
done well so
that the
pictures do
match with the
articles.
Page layout
This is where
the structure
of the
magazine will
be designed.
This step in
important
because the
publishers will
not want too
put too much
on one page so
it will make it
harder for the
audience to
read. Also this
need to be
done correctly
so the picture
does not over
power the
article.
Page layout
This is where
the structure
of the
magazine will
be designed.
This step in
important
because the
publishers will
not want too
put too much
on one page so
it will make it
harder for the
audience to
read. Also this
need to be
done correctly
so the picture
does not over
power the
article.
N/A N/A
5/02/18 –
8/02/18
9/02/18 –
10/02/18
9/02/18 –
10/02/18
11/02/18 –
12/02/18
11/02/18 –
12/02/18
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Proofreading
This step will
take time to do
because this
needs to be
done slowly
with the most
care. This is
where the they
will go over
the magazine
to check for
mistakes this
might be
spelling errors,
Photoshop
issues or
maybe layout
problems on
the page.
Proofreading
This step will
take time to do
because this
needs to be
done slowly
with the most
care. This is
where the they
will go over the
magazine to
check for
mistakes this
might be
spelling errors,
Photoshop
issues or
maybe layout
problems on
the page.
Final copy sent
to printer
This will be
where all the
copies of the
magazine will
be printed this
might take a
few days
because there
needs to be
enough copies
printed to each
store will not
sell out.
Final copy sent
to printer
This will be
where all the
copies of the
magazine will
be printed this
might take a
few days
because there
needs to be
enough copies
printed to each
store will not
sell out.
Distribution
This is the final
step where the
magazines will
be stent off to
all the different
stores where
they will sold.
Then the profit
will be split
between the
store selling
the magazine
and the
company that
publishes the
magazine.
Distribution
This is the final
step where the
magazines will
be stent off to
all the different
stores where
they will sold.
Then the profit
will be split
between the
store selling
the magazine
and the
company that
publishes the
magazine.
N/A
15/02/18 –
16/02/18
15/02/18 –
16/02/18
17/02/18 –
18/02/18
19/02/18 –
20/02/18
21/02/18 –
22/02/18
21/02/18 –
22/02/18
Photo-shoot plan
Location Recce
Location
Time
Date
Why
The photo-shoot was taken in my own home in my kitchen.
This seemed like a place to do it as I had a lot of space to do
lots of different shot types. I did it in the kitchen around the
time between 4pm and 5pm this way the light shines into the
kitchen giving a natural light. This way I wouldn't’t have a
shadow and the picture would not have to be brightened.
Picture Needed
Shot type
Equipment
Lighting
Costume
Person
Why
• The shot types that I want for my front cover is a close up
this way I thought that it would be better because this way
the reader will really be able to see what the artist is like
just by looking at him up close.
• This equipment that I am going to use will be a camera and
a tripod this way I will be able to take a good quality picture
with out it being distorted.
• The lighting will be natural this way I know that it will not
stop working midway through the shoot.
• The artist will be wearing his own close as I know that their
style suites the genre that I want to go for in my magazine.
• The person that I have chosen is a friend of mine I hav done
this because I can get hold of his easily to take the phots
and also he has a ruff look about his
Permission Needed
Contact needed to be made
I will need to make sure that the person that I am taking my
photos of will be ok with other people seeing these pictures of
him. So I will get him to sign a contract saying that he is ok
with it.
Potential Hazards
Location
Why
When taking my photos I will needed to be aware of the
surroundings that I a doing it in so I can prevent and plan for
anything that might go wrong. For example my artist will be
playing am instrument in some of the photos that I am going
to be taking of him. So I will need to make sure that these will
not cause him harm if something goes wrong. The way that I
will prevent him from coming to harm will be by making sure
that when I am taking photos of him with his guitar I will make
sure that he is sitting down or he has a guitar strap on this way
he cant drop it on his feet and hurt him self. Also I will be using
a camera so wen I am using it I will be wearing a strap that is
attacked to the camera this way I cant drop it and hurt myself
or anyone around. Another thing that could go wrong might be
that items in my kitchen could get in the way and or could
cause someone harm so I will make sure before that I have
cleared a space this way I will not need to go any where near
the main kitchen where things could go wrong.
Location Recce
Equipment and cost
Equipment Cost
Office space £249 Per mouth
MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage
(x15)
£18,735
Adobe Creative Cloud All Apps (x15) 1,137.75 per mouth
HP PageWide 377dw Multifunction Business Inkjet Colour Printer J9V80B (x2) £628.80
Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x3 £11,099.97
6x3m Photo Studio 2 x Soft Umbrella White Backdrop light Kit Backdrop Stand Set (x2) £119.98
Gloss Digital Elite Laser Paper, 94 Bright, 80lb, Letter, White, 500 Sheets/Ream (x3) £115.83
HP 300XL Original Ink Cartridge CC644EE 3 Colours
HP 300XL Original Ink Cartridge CC641EE Black
£38.39
BIC Cristal Original Ballpoint Pens Black 50 Box (x2) £19.59
Essentials Mesh Office Chair(x15) £672
TOTAL COST £32,816.31
Staff Salary
Publisher £35,290
Editors (x4) £26,000 (£104,000
total)
Journalists (Internal or
External) (x4)
£14,000 (£56,000
total)
Writers (Internal or
External) (x4)
£16,000 (£64,000
total)
Photographers (x3) £20,528 (£61,584
total)
Marketing (x2) £14,000 (£28,000
total)
Advertising (x2) £14,000 (£28,000
total)
Designers (Graphics)
(x2)
£29,000 (£58,000
total)
Finances (x2) £18,000 (£36,000
total)
Human Resources (x2) £15,000 (£30,000
total)
Total £500.874
Staff and Cost
Print Cost
• https://print24.com/uk/product/magazines/
The screen shot above shows me how much it will cost to print my magazine this is an
important step as I can know work out how many magazine I will need to sell before I
make a profit.
Advertising Revenue
In my magazine I will have some advisements this
will be a good way of making money and for other
music based companies to expand.
In my magazine there is one DPS for adverts and one full page so I
will make 14,515 this is good because it means that this money can
go to the workers and it can completely fund the printing cost.
Profit and loss brake down
• I have to make sure that I am making money even though I am
spending a lot.
I will be making 14,515 on advisements however I will lose money on
equipment, staff and print cost which will come to 537,301.55 so over
all I will need to sell 537,570 copy's of my magazine before I star
making a profit.
Marketing the magazine
• For the marketing of the my magazines I think that the best why to
advertise will be going on to a radio or starting up a radio as this will
draw in a lot more customers as they will know what type of music
we will do and how the magazine is run.
• It will also bring in more customers because people will just be going
through stations finding good music and the music being played will
draw in people that like the style of music this way the audience will
be more loyal to the magazine and will be frequent customers buying.
• This will also have a good affect on the magazine as on the radio will
advertise the magazine articles and how to get subscriptions.
Risk assessment
I had to make sure to do a risk
assessment as I needed to make sure
that nothing went wrong and hat I had
all the backups that I needed and to
make sure that if anything else went
wrong I would be ready for it.
For example if the camera was to run
out of charge I would either have a
back up camera or battery or I had my
phone charged with the camera ready.
Also I had to make sure that know one
would walk in as I was doing my
presentation as it would put me off and
slow down the flow and I will be more
likely to lose my train of thought.
Safe working practice
• Safe working practices is a method that allows stuff that are working under
expected conditions to follow by these rules. These rules that will be put in place
in order to keep the workers safe in the environment that they are in. If they do
nor follow by these rules that might come to harm then there might be a falling
out between the company. But if they have done something that they had said
they wouldn’t do after signing a safe working practice it is simply their fault. The
other important reason for there being a safe working practice is so that every
working will be treated in the same way where no one will not be treated to the
proper standard, but if someone was to get hurt it will not be because of any rule
that was not included in the safe working practice document but because the
worker was not following by the practice.
• So for my magazine I will make sure that any new workers will read and safe
working practice document this way they will know what it covers. I will also
make sure that they will go though a training course this is so they will know how
to use all of the equipment and programs that they will have to use and in order
to keep them safe.
Editors Code and practice
Children - Children must not be approached or photographed at school without permission of the authorities of the school. If under 16, children must not be interviewed/photographed on issues
involving their own or another child’s welfare unless their parent/guardian agrees.
Children in sex cases – under no circumstances should the press identify children under 16 who are victims or witnesses in cases involving sex offences. In any press report involving a sexual
offence against a child, the child must not be identified, the adult is able to be identified. The word "incest" cannot be used where a child victim might be identified.
Hospitals – a journalist must identify themselves while also getting permission from an executive before entering any non-public areas of hospitals (or similar institutions to pursue enquiries).
Reporting crime - Unless genuinely relevant to the story, relatives/friends of people being convicted/accused of crime should not be identified without their consent. Unless a child's name is
published, the editor should avoid identifying anyone under the age of 16 unless there is consent from the parent/guardian.
Clandestine devices and subterfuge – the press must not publish or obtain information from secret cameras, listening devices or intercepting phone calls, emails texts etc. without consent.
Victims of sexual assault – there must be no information or material published that could lead to the identification of a victim.
Discrimination – details of someone's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must not be mentioned unless genuinely relevant to the
story. The press must avoid prejudicial or pejorative reference to someone’s, race, colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability.
Financial journalism - Journalists must not use for their own profit financial information they receive in advance of its general publication, and they should not pass information onto others. They
must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to the editor or
financial editor. They must not buy or sell any shares or securities which they have written recently or intend to write later on.
Confidential sources - Journalists have a moral obligation to protect confidential sources of information.
Witness payments in criminal trials – there should be no payment/offer to a witness or anyone considered to be a witness. If there is a payment/offer made to someone who later then gives
evidence, it must be disclosed to the prosecution and defence. The witness must also be advised of this.
Payment to criminals – there should be no payment/offers for stories, pictures or information, which look to exploit a crime or to glorify crime generally. Payment must not be made directly to
the criminal, via agents to convicted/confessed criminals or to the criminals associates, this includes family, friends and colleagues.
The public interest – The public interest includes, but is not confined to: Detecting or exposing crime, or the threat of crime, or serious impropriety.
• Protecting public health or safety.
• Protecting the public from being misled by an action or statement of an individual or organisation.
• Disclosing a person or organisation’s failure or likely failure to comply with any obligation to which they are subject.
• Disclosing a miscarriage of justice.
• Raising or contributing to a matter of public debate, including serious cases of impropriety, unethical conduct or incompetence concerning the public.
• Disclosing concealment, or likely concealment, of any of the above.
Royalties
• Royalties is when a magazine has included content which is
copyrighted and if someone else includes this information
then they have pay the original magazine.
• The NLA are a newspaper licensing company which sell
copying licenses to newspapers and now magazine content.
Therefore, NLA ensures that each publisher get their
royalties. Q magazine and other magazine owned by Bauer
Media are subscribe to the NLA. This means that any
magazine that is owned by Bauer Media can use information
that they has been put in magazine that Bauer also owns, as
long as the magazine and Bauer confirm that it is allowed.
• However if a magazine wants information from another
magazine that is not owned by the same company but is
signed up with NLA they can take the information but they
will have to contact the magazine before hand.
• For my magazine I will make sure to sign it up with NLA so this
way I can be protected against other company's trying to take
my content.
Regulatory Issues
IP/Watermark
Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by
the law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed
work, you can get a digital watermark which protects any copyrighted content from any magazine online
and in any digital format. It is important to have this because it means people will have to pay you to use
your information and ideas. The best way to protect your IP is to acquire a patent. However, this can
take several years to get and costs over £5000.
Magazines such as Q will not have water marks because it will make the magazine look bad so instead
they will write the copy wright information on the inside of the front cover.
Source: https://www.ipso.co.uk/about-ipso/
I will not use watermarking in my magazine because it will not make the
magazine look good however in some of my images I will put a small bit of
information saying that the images are under a law that they can not be
copied if they are being used to make money.
Regulatory issues
Advertising Standards Authority:
• Advertisers can choose to self and co-regulate on a
voluntarily and paid for bases
• Their purpose and strategy is to ensure every UK advert is a
responsible one.
• Complaints can be made direct to ASA who publish their
findings to ensure a rigorous process is in place.
Source: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html
Committees of Advertising practice
offer advice and guidance as well as a
formal complaints procedure for people
to carry out.
An example of this is
KFC advert received
755 complaints in 2017
making it the most
complained about
advert that year.
To conclude I will try to make sure in my magazine that I will offend the least amount of
people and if there are any complaints I will make that I am covered against them. This
way my magazine can not have a bad reputation and people will like the magazine
because of this.
Legal and Ethical Issues/Copyright
• Copyright ©- is when there is a legal right which lasts for a certain amount of years
so you can’t print, publish, perform, film, or record literary, artistic or musical
material that already exists.
• The copy write law changed in 1998 allowing writers and photographers to have
their on rights for photocopying in a paper form.
• About ABC:
ABC delivers certification the dater in the content with in the magazine meets industry
standers. It verifies all the dater in a magazine to make sure it is correct at the time of
print. It also protects any advertisers using the magazine. “members of ABC = nothing
in the magazine may be reproduced in whole or in part without the written
permission of the publishers”
Content that usually has copyright can be referred to as Intellectual Property (IP) and
this is protected by the law. IP can be divided into two categories; Industrial Property
and Copyright. As well as IP on printed work, you can get a digital watermark which
protects any copyrighted content from any magazine online and in any digital format.
It is important to have this because it means people will have to pay you to use your
information and ideas. The best way to protect your IP is to acquire a patent. However,
this can take several years to get and costs is over £5000.
In my magazine I will make sure to protect it against anyone that might try to copy my
pictures or content. I will use most of the methods however I will not use methods that
affect the look of my magazine such as watermarking as it will make that magazine look
cheap and it will affect the over all presentation of the magazine.
Future plans
I the future would like for my magazine to reach top 10 music
magazines sold.
Also I would like to reach over 100 thousand subscribers on my
YouTube page
I think these are good targets to try and reach in my first year because
it will show other magazines that we will be pushing for top spot in a
few year and show customers that this magazine will be staying around
for a long time.
Final magazine
Survey
• Can you please fill out my survey and tell me how I need to improve
and what I did well on. I have sent it to you all on your emails.

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Pitch Unit 13

  • 4. Mind Map magazine 1 Ideas for magazines Colour Scheme Masthead Target audience Frequency Types Images Brand Identity Monthly circulation- Allows time to get stories and news on artists new music, will be more expensive Mid shots for double page spread Medium close ups for Front Cover Famous artists- Will attract more readers if they know the artists 18-25 (Hartley’s Seven Subjectivities) I have selected these colours to attract attention to viewers. The articles and style will be adapted to suited to the audience that I have chosen for example 18 year olds will be able to ‘identify’ (Katz) with informal language on the magazine. In the masthead and next to each page number at the bottom of the page they will both have the company's logo there so the reader will know the company producing the magazine I will sure that the masthead will have the slogan in it to make sure that they reader will have something to remember making them come back to buy a new issue when it comes out. Riff - I think this will be a good name because I links to music and the part of the song that gets stuck in the users head just like my magazine. Colour ideas: -Black and white Strap lines Inspiring music
  • 5. Ideas for magazines Colour Scheme Masthead Target audience Frequency Types Images Brand Identity Mid shots for double page spread Medium close ups for Front Cover Famous artists- Will attract more readers if they know the artists Weekly circulation- more detailed articles less stories, cheaper 16-22 (Hartley’s Seven Subjectivities) I have selected these colours to attract attention to viewers. The articles and style will be adapted to suited to the audience that I have chosen for example 18 year olds will be able to ‘identify’ (Katz) with informal language on the magazine. In the masthead and next to each page number at the bottom of the page they will both have the company's logo there so the reader will know the company producing the magazine I will sure that the masthead will have the slogan in it to make sure that they reader will have something to remember making them come back to buy a new issue when it comes out. Noise gate – I have chosen noise as one of the magazine names because I think that people will think about the name and different types of music. Colour ideas: -Grey and red Strap lines Music is life Mind Map magazine 2
  • 6. Mood Board for magazine 1
  • 7. Mood Board for magazine 2
  • 8. Target Audience of Magazine Target Audience: Maslow’s Hierarchy of needs Will mainly consist of explorers as indie rock is quite popular therefore they could then consider themselves as being in with the crowd after reading this magazine. They would also like the different articles that would also like the different articles that would be featured within the magazine as there would be more of choice during the mouth of what they could read. Kats’ Uses and Gratifications Theory Inform and educate- The reader would be learning something from reading the content within my two magazines they will be reading about one of their favorite artists or artists to come Diversion- The reader would be able to chill and relax themselves within the content of the article. It would distract them an allow them to take their mind off anything that is going to happen to them in the future or that has happened Hartley's Theory Age- the age range will be 16 to 25 this is because this age range has the biggest affect on music and I want them to by my magazine this will also mean that my magazine will make more money as it will be more talked about and put onto social media. Gender- the gender will mostly be male because they are more into the rock indie music however I will try to attract the biggest group of people male and female this way it will make more money
  • 9. House styles Colour scheme The colours on this magazine (riff) will be navy, black and white this will mean that the magazine will be dark. This will link with the genre of the magazine is it is rock and indie based and this types of music will tend to be dark and the white will make it more pleasing to the audience. Font style The font style of my cover lines will be Brush Script Std this is because this style of writing is curly and rustic this will suit the rock theme that goes with my magazine. Also when it is big it will draw readers as the writing is different from most other fonts. Social media Riff will be in synergy with media because then it will be able to become more well know and then it should lead to more readers and consumers, as well as publicity.
  • 10. House styles Colour scheme The colours on this magazine (Noise Gate) will be red, black and white. This will link with the genre of the magazine is it is rock and indie based and this types of music will tend to be dark and the white will make it more pleasing to the audience. Also the colours are gender neutral and this will mean the the magazine will open up to all genders. Font style The font style of my cover lines will be Bradley Hand Bold this is because this style of writing is curly and smart this will make it easy to read and people will find this writing appealing to look at and want by the magazine. Social media Riff will be in synergy with media because then it will be able to become more well know and then it should lead to more readers and consumers, as well as publicity.
  • 11. Font Style The reason I have chosen riff as one of my magazine titles is as it will relate to music. The word riff is defined as a short repeated phrase in popular music. This will tend to be the beat of the song that gets caught in your head. This will make the viewer want to buy my magazine because it will remind them of a song that they liked that got stuck in their head. I have chosen noise gate as my other title is because it will make the au audience wonder what and where the name noise gate. The word noise is a machine when playing on any type of guitar it will change the sound of the guitar. Source: http://dafont.com
  • 12. Final font choice I have chosen these as my final headers because I think that my target audience will be mostly attracted to these. Also the both have the right style, as they suite the style of music that I have chosen to base the magazine. Further more these names have been inspired by different music terminology this is so viewers will know straight away what the magazine is going to be about.
  • 13. What will you ‘Repeat’ (Steve Neale- 1980) DPS • Steve Neale said: For media text to be successful they most have elements of repetition and difference. Because my DPS is inspired Karrang I would like to take some key features from their DPS and put them into a my own DPS. This will be a good idea because Karrang is already a successful magazine so if I take some of their ideas it will be good for my magazine. • I like the way that the title has been placed and so that everyone can see what the article is going to be about also it is in bright so people can see it so it will be more likely to draw in readers. I think that the drop capital is a good idea as it shows creativity as it is something better than just a plane letter that is the same size as all the others.
  • 14. What will you ‘Repeat’ (Steve Neale- 1980) Front Cover Steve Neale said: For media text to be successful they most have elements of repetition and difference. My magazine of inspiration (Karrang) has good ideas that they use in the magazine and I would like use these in m magazine to attract a bigger audience. These idea will be the logo and the positioning of there title as they keep it in the same place for every issue and the style the the title has been written in is the same. In some weeks they will change the colour of the logo to add a layer of diversity to the magazine. I do not intend on doing this to my magazine as I will make sure that my audience will know that the magazine that they are buying will be the real thing that they will know by first look. Further more they move the barcode and I will keep it in the same place this will be in the bottom right hand corner this is because I do not want the barcode to cover up any of the pictures or any of the text on the page. One more thing that I will do that my magazine of inspiration does not do, is I will put all my sub-lines down the left hand side so the reader will not have to look around for what they will be reading about. I will put the sub- lines here not the other side The text box will move down
  • 15. Interview draftMe: Hi Matt I heard that you will be releasing a new new album to go alone with your newest single, is this true? Matt: Yes Dan this is true it will be coming out in late November. Me: Good because you first single that came out was such a hit with all people. Matt: I am glad to hear it. Me :What kind music will be listening to in this album. Will the same style as before or will it be something that we have never heard before. Matt: I have decided to keep this album the same style as my music before this is because my fans like the style that I have done before. But I am sure that I will expand on my music genres later on in my music career. Me: Do you not think they want to see you doing something new? Matt : No not yet as I have only just stared as a full time successful artist so for now I will show people what my main style then I might move on to something different later on. Me: Other than your new album will you be doing anything else this year or into next year? Matt : Well once the album is out and I hope it is doing well my manager is looking into me doing my first tour. Me: Will this be world wide, Europe or just the UK Matt: I guess you will have to wait and see because I don’t even know what I am doing yet it is all speculation and depending on weather this album does well. Me: I see, I will hope this it does well then then perhaps you could give me four free tickets Matt: Ah ha I would love to but I don’t think my production team will be so kind. Me: That’s a shame. But I cant wait to see you go as an artist. Any ways how did you get into music. Matt: Well I have always loved music I played lots of different instruments as a child but I loved to lead with my guitar. Me: You say lead? Matt: I played in a band with my friends when I was younger I loved it. It is what really got me into music as I got that rush of standing on a stage performing. Me: What happened to this band why did you not all pursue music together. Matt: We tried are best to keep it going but we were all on different path as some of us went to uni and we were all different ages trust me we tried. Me : Well I am sad it hear it but happy that it has put you in this seat in front of me to day. Matt: Well so am I. I wouldn't’t have changed a thing. Me : I has been lovely talking to you and I can’t wait to see what you do next. Matt: Thank you for the interview its been fun. Me: It been a pleasure
  • 16. Graphic Layout • The reason that I have made a graphic layout of my magazines is to make sure that they will look presentable to viewers, because if they are not people will not want to buy the issue. Furthermore it will give me a visual tick lick so when I am designing the magazines I will know that I have include everything in the cove page. • Finally it allows me to get suggestions from people to see what they would like to change on everyday magazines, and to make sure that I do not make the Same error. Noise Gate Riff
  • 17. Hand Drawn Drafts • The reason that I have done the hand drawn drafts is so that I can look into further detail in too what my magazines are going to look like these might not be the finale ones but they will give me a stronger idea of what people will like and what they will wan to buy. Both of my hand draw drafts are inspired by Q magazine and Karrang this is because both these magazines are very popular and this means that I should take some ideas that they have used to make sure that my magazine will be up to the same standard as these high flying magazines. Riff Noise Gate
  • 18. 28 29 30 20 21 22 23 24 25 26 27 10 11 12 13 14 15 16 17 18 19 1 7 8 9 3 4 5 62 Contents Contents list Editor’s name Editor’s note contact details Adverts Article Headline Articles Headline Article Headline Article Advert Advert Headline Headline Stand verse Article Article Article Article Article Continued Advert Article Continued Headline Article Article Headline Tour information Reviews on albums/signals) Reviews on albums/signals) Mail Advertisement Back ground information on magazine Contact information and social mediaArticle Headline
  • 19. 28 29 30 20 21 22 23 24 25 26 27 10 11 12 13 14 15 16 17 18 19 1 7 8 9 3 4 5 62 Contents Contents list Editor’s name Editor’s note contact details Adverts Article Headline Articles Headline Article Headline Article Article Headline Headline Article Headline Headline Stand verse Article Article Article Article Article Continued Advert Article Continued Headline Article Article Headline Tour information Reviews on albums/signals) Reviews on albums/signals) Mail Advertisement Back ground information on magazine Contact information and social mediaArticle
  • 20. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Date of Publication This day all the people working on the magazine will come together to decide the date of when the magazine will be produced and so people will know when they need to have their jobs done by. Managing the Schedule Also like The date of publication the will be making sure that everybody that has been given there job will get it done in time for the date of publication. Editorial and budgetary decision On this day people will discus and choose the different articles that they will be writing about this is will be done to make sure that no article are repeated and to make sure there is no reputation in the style of articles. Editorial and budgetary decision On this day people will discus and choose the different articles that they will be writing about this is will be done to make sure that no article are repeated and to make sure there is no reputation in the style of articles. Content Acquisition This is an important step as this is where the editors will pick out all the best articles that have been written this will take up time as there will be lots of different articles about different things. Also pictures will need to be checked for copy wright. N/A N/A 1/02/18 2/02/18 3/02/18 – 4/02/18 3/02/18 – 4/02/18 5/02/18 – 8/02/18 Production Plan
  • 21. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Content Acquisition This is an important step as this is where the editors will pick out all the best articles that have been written this will take up time as there will be lots of different articles about different things. Also pictures will need to be checked for copy wright Sub-editing This will be where the editors pick where the images will be placed in the magazine and with which article it will be placed. Also this will include the front cover picture and DPS picture. This need to be done well so that the pictures do match with the articles. Sub-editing This will be where the editors pick where the images will be placed in the magazine and with which article it will be placed. Also this will include the front cover picture and DPS picture. This need to be done well so that the pictures do match with the articles. Page layout This is where the structure of the magazine will be designed. This step in important because the publishers will not want too put too much on one page so it will make it harder for the audience to read. Also this need to be done correctly so the picture does not over power the article. Page layout This is where the structure of the magazine will be designed. This step in important because the publishers will not want too put too much on one page so it will make it harder for the audience to read. Also this need to be done correctly so the picture does not over power the article. N/A N/A 5/02/18 – 8/02/18 9/02/18 – 10/02/18 9/02/18 – 10/02/18 11/02/18 – 12/02/18 11/02/18 – 12/02/18
  • 22. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Proofreading This step will take time to do because this needs to be done slowly with the most care. This is where the they will go over the magazine to check for mistakes this might be spelling errors, Photoshop issues or maybe layout problems on the page. Proofreading This step will take time to do because this needs to be done slowly with the most care. This is where the they will go over the magazine to check for mistakes this might be spelling errors, Photoshop issues or maybe layout problems on the page. Final copy sent to printer This will be where all the copies of the magazine will be printed this might take a few days because there needs to be enough copies printed to each store will not sell out. Final copy sent to printer This will be where all the copies of the magazine will be printed this might take a few days because there needs to be enough copies printed to each store will not sell out. Distribution This is the final step where the magazines will be stent off to all the different stores where they will sold. Then the profit will be split between the store selling the magazine and the company that publishes the magazine. Distribution This is the final step where the magazines will be stent off to all the different stores where they will sold. Then the profit will be split between the store selling the magazine and the company that publishes the magazine. N/A 15/02/18 – 16/02/18 15/02/18 – 16/02/18 17/02/18 – 18/02/18 19/02/18 – 20/02/18 21/02/18 – 22/02/18 21/02/18 – 22/02/18
  • 24.
  • 25.
  • 26.
  • 27. Location Recce Location Time Date Why The photo-shoot was taken in my own home in my kitchen. This seemed like a place to do it as I had a lot of space to do lots of different shot types. I did it in the kitchen around the time between 4pm and 5pm this way the light shines into the kitchen giving a natural light. This way I wouldn't’t have a shadow and the picture would not have to be brightened. Picture Needed Shot type Equipment Lighting Costume Person Why • The shot types that I want for my front cover is a close up this way I thought that it would be better because this way the reader will really be able to see what the artist is like just by looking at him up close. • This equipment that I am going to use will be a camera and a tripod this way I will be able to take a good quality picture with out it being distorted. • The lighting will be natural this way I know that it will not stop working midway through the shoot. • The artist will be wearing his own close as I know that their style suites the genre that I want to go for in my magazine. • The person that I have chosen is a friend of mine I hav done this because I can get hold of his easily to take the phots and also he has a ruff look about his
  • 28. Permission Needed Contact needed to be made I will need to make sure that the person that I am taking my photos of will be ok with other people seeing these pictures of him. So I will get him to sign a contract saying that he is ok with it. Potential Hazards Location Why When taking my photos I will needed to be aware of the surroundings that I a doing it in so I can prevent and plan for anything that might go wrong. For example my artist will be playing am instrument in some of the photos that I am going to be taking of him. So I will need to make sure that these will not cause him harm if something goes wrong. The way that I will prevent him from coming to harm will be by making sure that when I am taking photos of him with his guitar I will make sure that he is sitting down or he has a guitar strap on this way he cant drop it on his feet and hurt him self. Also I will be using a camera so wen I am using it I will be wearing a strap that is attacked to the camera this way I cant drop it and hurt myself or anyone around. Another thing that could go wrong might be that items in my kitchen could get in the way and or could cause someone harm so I will make sure before that I have cleared a space this way I will not need to go any where near the main kitchen where things could go wrong. Location Recce
  • 29. Equipment and cost Equipment Cost Office space £249 Per mouth MAC desktop computer Retina 4K Display 3.0GHz Processor 1TB Storage (x15) £18,735 Adobe Creative Cloud All Apps (x15) 1,137.75 per mouth HP PageWide 377dw Multifunction Business Inkjet Colour Printer J9V80B (x2) £628.80 Nikon D850 Body plus MB-D18 Battery/Portrait Grip Bundle (x3 £11,099.97 6x3m Photo Studio 2 x Soft Umbrella White Backdrop light Kit Backdrop Stand Set (x2) £119.98 Gloss Digital Elite Laser Paper, 94 Bright, 80lb, Letter, White, 500 Sheets/Ream (x3) £115.83 HP 300XL Original Ink Cartridge CC644EE 3 Colours HP 300XL Original Ink Cartridge CC641EE Black £38.39 BIC Cristal Original Ballpoint Pens Black 50 Box (x2) £19.59 Essentials Mesh Office Chair(x15) £672 TOTAL COST £32,816.31
  • 30. Staff Salary Publisher £35,290 Editors (x4) £26,000 (£104,000 total) Journalists (Internal or External) (x4) £14,000 (£56,000 total) Writers (Internal or External) (x4) £16,000 (£64,000 total) Photographers (x3) £20,528 (£61,584 total) Marketing (x2) £14,000 (£28,000 total) Advertising (x2) £14,000 (£28,000 total) Designers (Graphics) (x2) £29,000 (£58,000 total) Finances (x2) £18,000 (£36,000 total) Human Resources (x2) £15,000 (£30,000 total) Total £500.874 Staff and Cost
  • 31. Print Cost • https://print24.com/uk/product/magazines/ The screen shot above shows me how much it will cost to print my magazine this is an important step as I can know work out how many magazine I will need to sell before I make a profit.
  • 32. Advertising Revenue In my magazine I will have some advisements this will be a good way of making money and for other music based companies to expand. In my magazine there is one DPS for adverts and one full page so I will make 14,515 this is good because it means that this money can go to the workers and it can completely fund the printing cost.
  • 33. Profit and loss brake down • I have to make sure that I am making money even though I am spending a lot. I will be making 14,515 on advisements however I will lose money on equipment, staff and print cost which will come to 537,301.55 so over all I will need to sell 537,570 copy's of my magazine before I star making a profit.
  • 34. Marketing the magazine • For the marketing of the my magazines I think that the best why to advertise will be going on to a radio or starting up a radio as this will draw in a lot more customers as they will know what type of music we will do and how the magazine is run. • It will also bring in more customers because people will just be going through stations finding good music and the music being played will draw in people that like the style of music this way the audience will be more loyal to the magazine and will be frequent customers buying. • This will also have a good affect on the magazine as on the radio will advertise the magazine articles and how to get subscriptions.
  • 35. Risk assessment I had to make sure to do a risk assessment as I needed to make sure that nothing went wrong and hat I had all the backups that I needed and to make sure that if anything else went wrong I would be ready for it. For example if the camera was to run out of charge I would either have a back up camera or battery or I had my phone charged with the camera ready. Also I had to make sure that know one would walk in as I was doing my presentation as it would put me off and slow down the flow and I will be more likely to lose my train of thought.
  • 36. Safe working practice • Safe working practices is a method that allows stuff that are working under expected conditions to follow by these rules. These rules that will be put in place in order to keep the workers safe in the environment that they are in. If they do nor follow by these rules that might come to harm then there might be a falling out between the company. But if they have done something that they had said they wouldn’t do after signing a safe working practice it is simply their fault. The other important reason for there being a safe working practice is so that every working will be treated in the same way where no one will not be treated to the proper standard, but if someone was to get hurt it will not be because of any rule that was not included in the safe working practice document but because the worker was not following by the practice. • So for my magazine I will make sure that any new workers will read and safe working practice document this way they will know what it covers. I will also make sure that they will go though a training course this is so they will know how to use all of the equipment and programs that they will have to use and in order to keep them safe.
  • 37. Editors Code and practice Children - Children must not be approached or photographed at school without permission of the authorities of the school. If under 16, children must not be interviewed/photographed on issues involving their own or another child’s welfare unless their parent/guardian agrees. Children in sex cases – under no circumstances should the press identify children under 16 who are victims or witnesses in cases involving sex offences. In any press report involving a sexual offence against a child, the child must not be identified, the adult is able to be identified. The word "incest" cannot be used where a child victim might be identified. Hospitals – a journalist must identify themselves while also getting permission from an executive before entering any non-public areas of hospitals (or similar institutions to pursue enquiries). Reporting crime - Unless genuinely relevant to the story, relatives/friends of people being convicted/accused of crime should not be identified without their consent. Unless a child's name is published, the editor should avoid identifying anyone under the age of 16 unless there is consent from the parent/guardian. Clandestine devices and subterfuge – the press must not publish or obtain information from secret cameras, listening devices or intercepting phone calls, emails texts etc. without consent. Victims of sexual assault – there must be no information or material published that could lead to the identification of a victim. Discrimination – details of someone's race, colour, religion, gender identity, sexual orientation, physical or mental illness or disability must not be mentioned unless genuinely relevant to the story. The press must avoid prejudicial or pejorative reference to someone’s, race, colour, religion, sex, gender identity, sexual orientation or to any physical or mental illness or disability. Financial journalism - Journalists must not use for their own profit financial information they receive in advance of its general publication, and they should not pass information onto others. They must not write about shares or securities in whose performance they know that they or their close families have a significant financial interest without disclosing the interest to the editor or financial editor. They must not buy or sell any shares or securities which they have written recently or intend to write later on. Confidential sources - Journalists have a moral obligation to protect confidential sources of information. Witness payments in criminal trials – there should be no payment/offer to a witness or anyone considered to be a witness. If there is a payment/offer made to someone who later then gives evidence, it must be disclosed to the prosecution and defence. The witness must also be advised of this. Payment to criminals – there should be no payment/offers for stories, pictures or information, which look to exploit a crime or to glorify crime generally. Payment must not be made directly to the criminal, via agents to convicted/confessed criminals or to the criminals associates, this includes family, friends and colleagues. The public interest – The public interest includes, but is not confined to: Detecting or exposing crime, or the threat of crime, or serious impropriety. • Protecting public health or safety. • Protecting the public from being misled by an action or statement of an individual or organisation. • Disclosing a person or organisation’s failure or likely failure to comply with any obligation to which they are subject. • Disclosing a miscarriage of justice. • Raising or contributing to a matter of public debate, including serious cases of impropriety, unethical conduct or incompetence concerning the public. • Disclosing concealment, or likely concealment, of any of the above.
  • 38. Royalties • Royalties is when a magazine has included content which is copyrighted and if someone else includes this information then they have pay the original magazine. • The NLA are a newspaper licensing company which sell copying licenses to newspapers and now magazine content. Therefore, NLA ensures that each publisher get their royalties. Q magazine and other magazine owned by Bauer Media are subscribe to the NLA. This means that any magazine that is owned by Bauer Media can use information that they has been put in magazine that Bauer also owns, as long as the magazine and Bauer confirm that it is allowed. • However if a magazine wants information from another magazine that is not owned by the same company but is signed up with NLA they can take the information but they will have to contact the magazine before hand. • For my magazine I will make sure to sign it up with NLA so this way I can be protected against other company's trying to take my content.
  • 39. Regulatory Issues IP/Watermark Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by the law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed work, you can get a digital watermark which protects any copyrighted content from any magazine online and in any digital format. It is important to have this because it means people will have to pay you to use your information and ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to get and costs over £5000. Magazines such as Q will not have water marks because it will make the magazine look bad so instead they will write the copy wright information on the inside of the front cover. Source: https://www.ipso.co.uk/about-ipso/ I will not use watermarking in my magazine because it will not make the magazine look good however in some of my images I will put a small bit of information saying that the images are under a law that they can not be copied if they are being used to make money.
  • 40. Regulatory issues Advertising Standards Authority: • Advertisers can choose to self and co-regulate on a voluntarily and paid for bases • Their purpose and strategy is to ensure every UK advert is a responsible one. • Complaints can be made direct to ASA who publish their findings to ensure a rigorous process is in place. Source: https://www.asa.org.uk/codes-and-rulings/advertising-codes.html Committees of Advertising practice offer advice and guidance as well as a formal complaints procedure for people to carry out. An example of this is KFC advert received 755 complaints in 2017 making it the most complained about advert that year. To conclude I will try to make sure in my magazine that I will offend the least amount of people and if there are any complaints I will make that I am covered against them. This way my magazine can not have a bad reputation and people will like the magazine because of this.
  • 41. Legal and Ethical Issues/Copyright • Copyright ©- is when there is a legal right which lasts for a certain amount of years so you can’t print, publish, perform, film, or record literary, artistic or musical material that already exists. • The copy write law changed in 1998 allowing writers and photographers to have their on rights for photocopying in a paper form. • About ABC: ABC delivers certification the dater in the content with in the magazine meets industry standers. It verifies all the dater in a magazine to make sure it is correct at the time of print. It also protects any advertisers using the magazine. “members of ABC = nothing in the magazine may be reproduced in whole or in part without the written permission of the publishers” Content that usually has copyright can be referred to as Intellectual Property (IP) and this is protected by the law. IP can be divided into two categories; Industrial Property and Copyright. As well as IP on printed work, you can get a digital watermark which protects any copyrighted content from any magazine online and in any digital format. It is important to have this because it means people will have to pay you to use your information and ideas. The best way to protect your IP is to acquire a patent. However, this can take several years to get and costs is over £5000. In my magazine I will make sure to protect it against anyone that might try to copy my pictures or content. I will use most of the methods however I will not use methods that affect the look of my magazine such as watermarking as it will make that magazine look cheap and it will affect the over all presentation of the magazine.
  • 42. Future plans I the future would like for my magazine to reach top 10 music magazines sold. Also I would like to reach over 100 thousand subscribers on my YouTube page I think these are good targets to try and reach in my first year because it will show other magazines that we will be pushing for top spot in a few year and show customers that this magazine will be staying around for a long time.
  • 44. Survey • Can you please fill out my survey and tell me how I need to improve and what I did well on. I have sent it to you all on your emails.