Hummingbird algorithm determines the user’s various search pattern using parameters like location, product features, availability etc. Read our ppt to know more. http://www.globalmediainsight.com/blog/hummingbird-google-update/

2.  Biggest change to Google search since 2001 and
impacts more than 90 percent of worldwide
searches.
 The name Hummingbird comes from being
„precise and fast‟.
 Gives priority to the contextual meaning of the
terms used in a query.
 Long tailed keywords are now gaining its
importance.

3.  Hummingbird algorithm determines the user‟s
various search pattern using parameters like
location, product features, availability etc.
 For example, if the user is typing a query like “The
best dining spots in Dubai”, Google can now
interpret it and give the relevant result on „best
restaurants in Dubai‟, based on the current
location of the user.

4.  The new Hummingbird update works in two ways;
 Conventional searches instead of traditional
keyword searches
 Displays search content right on the search pages
which makes it easier for users to pick out the
right website
 Business websites need to understand the fact
that, it‟s now time to take care of market research
rather than keyword research.

5.  The article „Pregnancy month four: Eat iron-rich
foods for a healthier pregnancy‟, in Nestle-Family
website deals with strong content in easily
understandable language.

6.  Before the launch of Hummingbird update, the
above mentioned article was not ranking in
Google search. But now as Google has given
more importance to the content with its latest
update, the article ranks at the top of search
results!
 Nestle Family has a huge collection of nutrition
related articles which make the website the top
pick on Google search results.

7.  Google makes it pretty sure with its latest
Hummingbird update that content is going to rule
the search marketing domain.
 Hummingbird continues to focus on Google search
where “Content is King”. The best way to be on the
top of Google search is by identifying your target
audience and their needs, when developing a new
website strategy.

8. Visit our blog:
www.globalmediainsight.com/blog/hummingbird-google-update/
Thank You!!!