The document provides details about Daniel Ruvalcaba's personal brand exploration. It includes biographical information about Ruvalcaba, his skills, goals, and experience. It outlines potential job titles and target audiences. It also analyzes competitors and provides an outreach plan for contacting potential partners or clients. The overall purpose is to define Ruvalcaba's personal brand and professional direction within digital marketing.

1. PERSONAL BRAND EXPLORATION
Danny Ruvalcaba
Project & Portfolio I: Week 1
10 29, 2022

2. My name is Daniel Ruvalcaba, I was born and
raised in Los Angeles for half my life and now life
and the other half was raised in Fort Smith
Arkansas.I am a go getter and hate being told I
can’t do something or that I am not good at
something and will work hard to make sure I
am.I like to help others especially if I see talent
that needs some
fi
ne tuning and will push for
other to succeed where I know I can’t .
I am a sports fans and just like a lot of people I
am die hard fan I live breath and eat sports and
for that my mission is to bring my takes and
opinions to what I believe is the truth.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Market Research Analysts
• Marketing Manager
• Advertising and promotion
Manager
BRAND ARCHETYPE - the hero
archetype is a bold and truthful one
I want to showcase
The way I go about my work is
simple I like to do as much research
as possible to put the brand or
person at the best position for
success.
[BROAD OCCUPATION] for [Digital Marketing]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Bill Lucken
Outreach Plan:
• One task I will complete to prepare my initial contact is
prepare a presentaino .
• One method or mode of communication I will use to
make my initial contact with Bill Lucken is email .
• One manner and timeframe in which I will follow up with
Bill Lucken is give him one to two days to respond
before I resend email.
PROFILE
PICTURE
[Partner] at [Marteck Group]
ESPN
Outreach Plan:
• One task I will complete to prepare for initial contact
with this company is prepare a presentation in Spanish
and English .
• One method or mode of communication I will use to
make my initial contact with this company is email .
• One manner and timeframe in which you will follow up
with this company is by calling them or email the day of
with resume after applying and follow up every other
day .
PROFILE
PICTURE
Mitchel Renz
Outreach Plan:
• One task I will complete to prepare for initial contact
with this person is have a Portfolio ready to show my
work to show creativity and past work .
• One method or mode of communication I will use to
make my initial contact with this person is direct
message through Instagram and LinkedIn
• One manner and timeframe in which I will follow up with
Mitchell Benz is by direct message every other day.
PROFILE
PICTURE
Sports analyst at Chat sports

5. GOALS
Short Term: (Immediately After Graduation, YEAR)
• Speci
fi
c goal I want to achieve in short term is get a
entry level job.
‣ KPI to measure progress towards reaching
goal.I will get the knowledge I need to move
forward and work towards next goal .
Mid Term: (YEAR)
• Speci
fi
c goal I want to achieve in mid term is have
some sort of lead position.
‣ KPI to measure progress towards reaching
goal.I want to have the knowledge to lead
people and help them reach the goals that they
need.
Long Term: (YEAR)
• Speci
fi
c goal you want to achieve in long term.
‣ KPI to measure progress towards reaching
goal.I want to work for myself and run my own
marketing group.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Technical Skill 1- Have knowledge with social media
marketing .
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1- Have knowledge with analytics for
social media.
Novice / Adept / Expert
Transferrable Skill 1- knowledge with photo shop Novice / Adept / Expert
Transferrable Skill 1- knowledge with video making
for social media
Novice / Adept / Expert
Technical Skill 1- min of 5 year experience
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1-Experience managing internal
partners and stakeholders
Novice / Adept / Expert
Transferrable Skill 1- self motivated Novice / Adept / Expert
Transferrable Skill 1- Novice / Adept / Expert

7. I promise to always do right and stand by my
clients and what help to achieve there
dream.
PROMISE

8. CREDENTIALS
Work Experience:
• Intern for athletic connections and the
Florida get down social media
Education:
• Title of Certi
fi
cation Course Completed,
Organization Name
• Digital marketing major Bachlors at, Full Sail University (2024)
Awards:
• “Leader ship role at Qualserv over saw
the sonic stainless department ”

9. COMPETITION
John Aspirin
Industry Experience:
• 10+ years
Education:
• Unknown
Leadership Experience:
• Ran a quality assurance teams for one of UK’s largest
internet service provider
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here - content creator
• Skill 2 Goes Here - personal bonding
• Skill 3 Goes Here -online visibility
Clair Carroll
Overall Online Presence:
• John Aspirin has alot of online presents and even in the
images he is the only one that showed up in the
fi
rst
page
• Grade: Superior
Industry Experience:
• 13+ years
Education:
• Unknown
Leadership Experience:
• 13 years of leadership experience
•
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here -content creator
• Skill 2 Goes Here - freelance
• Skill 3 Goes Here - blogs
Overall Online Presence:
• Her online presence was poor but she has a lot of
knowledge and has a customized LinkedIn account with
a lot of followers
• Grade:, Average

10. COMPETITION
Conor Clarence
Noteworthy Experience:
• Head of sports canada- twitter
• Manager of maple leafs sports
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Graduate of the unviersety of British of Colombia
Skills and Pro
fi
ciencies:
• Skill 1 Goes Here -speaks 3 languages
• Skill 2 Goes Here - alot of experience
• Skill 3 Goes Here -has managed and had leadership
roles
Overall Online Presence:
• Conor has a strong online presence as well as media
he was the
fi
rst to pop up on my google search?
• Grade: Superior
Industry Experience:
• Sales and marketing speachalist at
Hokali
Education:
Ponti
fi
cia Universidad Católica Argentina
'Santa María de los Buenos Aires'
Leadership Experience:
• Fonder of bluebird experience
Skills and Pro
fi
ciencies:
• Bilingual
• Experience in marketing
Overall Online Presence:
• His online presence is low and really had to search to
fi
nd him or anything he has done
• Grade: Poor

11. BRAND POSITION
For [people] who [have dreams just don’t know
how to get to your goals], I provide [KNOWLEGE
because [I AM HERE TO SHOW YOU HOW TO
ACHIEVE YOUR DREAMS YOU HAVE THE
TALENT I AM JUST HERE TO GUIDE.]
“YOU HAVE THE TALENT IM JUST HERE TO HELP
GUIDE ”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Marketing & Advertising Committee Meeting
‣ Nov 4, Bentonville Ar
• 5P Marketing Advance Workshop
‣ Nov 19, Hot Springs,AR
• DigiMarCon World 2022 - Digital Marketing, Media and
Advertising
‣ Nov 16- online
Digital Marketing
• Primary Content: The type of content would be to in
fl
uence
other to help them achieve there goals weather that is
motivational speaker or thought podcast or twitch streaming .
• Primary Tools:i would use twitch YouTube and tiktok with
uploading at least twice a week ?
• Website:the way I would use my portfolio would be to show
the work I have done and show how I help other with the help
they need ?
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The type of mentor I would look for is someone that can
help me with my skill set of speking and advertisement
savy nature to achieve my dreams of helping other
achieve there’s
Formal Education
• Digital marketing bachelors -2024
Technical Skills
• Intern for athletic connections and Florida get down
Aug,2022
•
Soft Skills
• Knowledge in photoshop for advertisement campaigns
• Knowledge in video making for promotion use
•

14. YOUR NAME
If you want to grow your business brand or image I am here to guide you to
your goals.
“

15. REFERENCES
John Espirian - community leader - espresso+ | linkedin. (n.d.). Retrieved October 30,
2022, from https://uk.linkedin.com/in/johnespirian
Online visibility for ethical small businesses. (2022, September
29). LinkedIn Consultancy. https://espirian.co.uk
Flypaper Digital Marketing. (n.d.). Digital Marketing Agency in
Fayetteville, AR | Flypaper. Retrieved October 30, 2022,
from https://www.customerswhostick.com/fayetteville-
digital-marketing-agency?utm_term=internet+marketing
Register: DigiMarCon World 2022 · Digital Marketing
Conference · Nov 17 - 18, 2022 · Online: Live & On
Demand. (2022, April 1). DigiMarCon World - Digital
Marketing, Media and Advertising Conference. https://
digimarconworld.com/register/
https://www.linkedin.com/search/results/all/?
heroEntityKey=urn%3Ali%3Afsd_pro
fi
le%3AACoAABiNuyUBwuqrtoLLcg3
Pl631s3k8bftTUww&keywords=mitchell%20renz&origin=RICH_QUERY_S
UGGESTION&position=0&searchId=1eaf3e5d-700f-4128-
a176-47307bdf57c6&sid=wfM. (n.d.). Retrieved November 13, 2022.