This issue of the Drum Café Global Beat newsletter provides news and updates from around the company's global offices in January 2012. Key points include: - Drum Café Taiwan performed for the President of Taiwan at a large event, opening with drumming and an audience participation session. - Drum Café India won an award for Innovation in Teambuilding at the Indira International Innovation Summit for their work. - The newsletter features Drum Café Germany's largest combined performance with a fire dancer, involving drumming, beatboxing and fireworks for an audience of 2,000.

1.
ISSUE
4
JANUARY
2012
Editor’s
Note
This
New
Year’s
edi.on
of
Global
Beat
bridges
the
last
quarter
of
2011
and
the
first
few
weeks
of
2012.
Inside
This
Issue
January
seems
to
have
come
and
gone
in
a
blink,
and
many
of
Drum
Café’s
global
offices
have
already
go8en
Editor’s
Note
1
off
to
a
thumping
start,
with
some
excep4onal
events,
News
from
around
the
globe
1-­‐4
expansion
into
new
territories
and
an
outstanding
Special
Feature:
‘Drumstruck’
5-­‐6
award
for
innova+on
in
teambuilding.
More
global
news
7-­‐13
Tes$monials
14
Over
the
past
few
months
we
have
also
welcomed
a
Company
news
and
views
(internal)
15
whole
crew
of
new
staff
members
into
our
various
Community
Column
16
offices,
and
we
introduce
some
of
these
special
people
to
you
on
Page
15.
used
by
each
office
to
submit
to
producers
in
your
You
may
no)ce
that
this
issue
deviates
slightly
from
our
respec&ve
territories.
A
‘Drumstruck’
tour
in
your
area
past
format.
We
received
a
few
deligh5ul
ar7cles
from
receives
a
massive
amount
of
PR
and
marke3ng
which
some
of
our
contributors
that
brought
with
them
a
real
can
be
leveraged
very
effec.vely
to
promote
your
sense
of
personality.
We
felt
that
it
would
be
fun
to
give
business.
these
writers
a
voice
and
allow
you
to
get
to
know
each
other
be(er.
The
writers
have
been
acknowledged
It
is
always
upli,ing
to
write
and
share
Drum
Café’s
where
complete
original
ar0cles
have
been
used.
global
news
–
and
I
hope
that
you
draw
as
much
inspira'on
from
reading
it.
Our
Special
Feature
this
quarter
is
also
a
li2le
bit
different,
as
it
focuses
on
a
global
Drum
Café
product,
Here’s
wishing
you
all
a
new
year
of
produc'vity,
instead
of
on
one
office.
The
fabulous
Broadway
energy,
crea*vity
and
collabora)on.
produc'on
‘Drumstruck’
has
now
been
touring
the
world
for
almost
10
years,
and
Drum
Café
Joburg
has
Tammy
Lieberman
recently
put
together
a
promo0onal
pack
that
can
be
Editor
Drum
Café
performs
for
the
president
of
Taiwan
Drum
Café
Taiwan
got
off
to
a
roaring
start
this
year
when
they
performed
at
a
massive
event
for
Cathay
Insurance
at
the
famous
Taipei
Arena.
The
event,
which
was
a
celebra1on
of
the
company’s
50th
anniversary,
was
a,ended
by
the
President
of
Taiwan.
Drum
Café
opened
the
conference
with
a
drumming
performance
followed
by
an
interac0ve
session
with
the
audience
using
5
500
pairs
of
drums2cks.
The
performance
concluded
with
a
Mexican
wave.
Right:
Drum
Café
performs
at
the
famous
Taipei
Arena
in
front
of
the
President
of
Taiwan

2. Page
2
Global
Beat
Drum
Café
wins
Indira
award
for
innova2on
in
teambuilding
Drum
Café
India
proudly
accepted
the
award
for
Innova&on
in
Teambuilding
and
Interac&ve
Learning
at
the
5th
Indira
Interna*onal
Innova*on
Summit
on
13
January
2012.
The
innova2on
summit
is
the
single
largest
gathering
of
innovators
from
different
fields
of
exper%se.
The
theme
for
this
5th
summit
was
‘Imagina(on,
Crea(vity
and
Ingenuity:
Leading
a
Culture
of
Innova(on”.
According
to
Tony
Blanchard,
Global
Chairman
of
Indira,
“Your
[Drum
Café’s]
leadership
and
contribu;on
to
the
field
of
entrepreneurship
and
innova2on
is
well
known.
The
posi)on
that
you
occupy
in
the
fraternity
is
strategic
and
iconic.
As
a
thinker
and
a
doer
you
are
a
role
model
and
a
believer
in
change”.
Congratula*ons
to
Vinod
and
Aliya
Hasal
on
this
incredible
achievement.
See:
h!p://se-­‐
thoughtograph.blogspot.com/2012/01/agile-­‐teams-­‐try-­‐
drumming-­‐for-­‐team.html
for
an
amazing
review
of
the
performance
by
Drum
Café
at
the
Indira
Awards.
Top
and
far
right:
Drum
Café
India
performs
at
the
Indira
awards
Right:
Vinod
and
Aliya
Hasal
accept
the
Indira
award
for
Innova&on
in
Teambuilding
A
fantasy
of
fire
and
drums
In
October
2012,
Drum
Café
Germany
performed
with
‘Firedancer’
in
their
largest
combined
event
to
date.
The
show
took
place
before
an
audience
of
2000
people
for
Meyer
Wer'
(currently
building
the
ship
“Fantasy”
for
Disney).
It
included
a
combina4on
of
interac4ve
drumming,
a
human
beatbox,
the
firedancer
show
and
LunatX
fireworks.
The
key
message
of
the
event
remains
consistent:
inside
every
employee
is
a
li-le
flame
that
can
develop
into
a
huge
fire.
According
to
Ma+hias
Jackel,
“I
have
never
had
so
much
fire
around
me
in
my
whole
life.
It
was
a
very
intense
experience.
I
loved
it.”

3. Page
3
Global
Beat
Keeping
it
Green
Wri$en
by
Tim
Furness
Between
November
and
December
2011,
the
City
Of
Durban
hosted
the
“Durban
Green
Fes=val”
to
coincide
with
COP17
and
the
influx
of
thousands
of
interna5onal
delegates.
For
Drum
Cafe
Durban
it
was
essen5ally
a
mini-­‐world-­‐
cup
event,
with
the
main
objec2ve
being
to
liven
up
the
beach
promenade
with
entertainers
and
interac4ve
drumming
sessions.
Over
a
14-­‐day
period
we
ran
3
drumming
sessions
a
day
with
100
drums
for
general
public
par9cipa9on.
The
drumming
sessions
were
a
huge
success,
and
I
couldn’t
help
but
feel
a
sense
of
nostalgia
at
the
first
rumble
of
drums
on
the
first
day.
We
were
back
at
the
beach...
and
the
people
were
lovin
it
!
There
were
very
few
signs
of
foreign
delegates,
apart
from
a
few
that
looked
like
they
may
have
been
lost,
and
our
drumming
sessions
were
warmly
embraced
by
the
regular
holiday-­‐makers
from
inland,
and
Durban
locals.
Our
roving
street
performers
included
Zulu
Dancers,
Gumboot
Dancers,
Indian
Dancers
and
a
Drumming
Troupe,
placed
at
various
entertainment
nodes
along
the
beachfront,
and
rota)ng
amongst
these
nodes.
It
was
a
delicate
balancing
act
keeping
to
the
client’s
rigid
schedule,
and
keeping
the
performers
in
a
state
of
mind
that
their
ac)vi)es
appeared
organic
and
free-­‐flowing.
It
took
a
couple
of
days
to
get
all
35
performers
into
their
daily
rou*ne,
but
with
a
bit
of
policing
from
me
on
my
bicycle,
and
some
mothering
from
my
assistant
Nikki,
the
rest
was
smooth
sailing.
For
Drum
Cafe
Durban
this
event
was
a
fantas4c
way
to
end
off
the
year.
Lfgt:
Greenpeace’s
Baobab
tree
under
construc5on
–
with
the
bicycles
powering
hundreds
of
li3le
lights
covering
the
tree
Above:
Drum
Café
Durban
performs
for
the
crowds
during
the
Durban
Green
Fes,val

4. Page
4
Global
Beat
Drum
Café
New
York
lights
up
Cancun
2012
took
off
with
a
bang
for
Drum
Café
New
York,
with
a
1200-­‐pax
event
for
Qliktech
in
Cancun,
Mexico.
Although
Cancun
has
been
vic$m
to
hurricanes,
Mexican
drug
wars
and
disease,
it
is
"cache"
of
drums
in
Cancun
and
a
long-­‐standing
rela,onship
with
a
opera&onally
one
of
New
York’s
most
efficiently
run
territories,
with
a
local
logis)cs
company.
The
event
involved
a
team
of
8
drummers
who
ran
a
30-­‐minute
interac(ve
opening
session
with
an
exci(ng
crea(ve
element
–
wire
light
up
costumes with
projec,on
and
lasers
used
on
the
dancer
(see
the
beau(ful
bu+erfly
effect
in
the
image
below).
The
event
producer
was
ecsta-c
with
the
show,
commen-ng:
"Pavel
and
all
of
the
team
at
Drum
Café
were
a
huge
hit!
It
was
the
perfect
opening
piece
to
their
General
Session.
Kudos
to
Drum
Café
for
an
awesome,
inspiring
and
entertaining
performance!
They
were
truly
excep.onal
and
hit
the
mark
in
every
way."
Duel
in
the
pool
December
2011,
Drum
Café
GA
/
FLA
was
privileged
to
perform
at
In
Aqua*c
Centre
(the
venue
of
the
1996
Olympics!)
Drum
Café
the
opening
of
a
historic
Olympic-­‐qualifier
swim
meet
at
the
Georgia
Tech
welcomed
American
and
European
Olympic
swim
teams,
their
entourages,
guests
and
the
world’s
media
to
the
event.
The
Drum
Cafe
team
ignited
the
stadium
in
a
rousing,
passionate
opening
performance
with
two
shorter
pieces
of
drumming
following
the
opening
ceremonies
to
entertain
the
audience
during
the
live
television
coverage
by
NBC.
Alain
led
his
team
of
seven
master
musicians
and
dancers
in
an
experien'al
exercise,
where
movement
and
music
created
unabashed
awe
among
those
in
a0endance,
and
drove
home
the
feeling
of
posi+ve
energy
for
all
present.
The
audience
welcomed
the
visi(ng
interna(onal
athletes
and
their
US
challengers
with
an
interac(ve,
energizing
percussive
‘tribal
ta4oo’
led
by
Drum
Cafe
where
a
‘duel
of
sound’
set
the
tone
for
the
spirit
of
compe55on
for
the
‘duel
in
the
pool’.
The
raw
force,
energy,
sound
and
emo3on
of
3500
par3cipants
bea$ng
a
single
celebratory
rhythm
le2
everyone
energized,
connected,
emo*onally
charged,
and
feeling
the
power
of
making
music
as
“One
Tribe,
One
Team”
so
that
“the
games
could
begin.”

5. Page
5
Global
Beat
Special
Feature:
Drumstruck
The
brainchild
of
the
Drum
Café’s
Warren
Lieberman
(co-­‐created
with
Kathy-­‐Jo
Ross),
Drumstruck
premiered
in
Johannesburg,
South
Africa
in
2002.
It
has
since
become
a
phenomenon,
touring
the
world
with
shows
in
New
York,
Japan,
Australia,
China,
Vietnam,
and
South
Africa.
The
show
was
billed
as
the
first
interac+ve
drum-­‐theatre
experience,
and
has
won
over
audiences
world-­‐wide
with
its
exhilara-ng
presenta(on
of
African
beats
and
explosive
energy.
Now
a
detailed
promo.onal
package
has
been
put
together
for
use
by
all
Drum
Café
offices.
From
past
experiences,
when
Drumstruck
visits
a
new
region,
there
is
a
direct
and
immediate
benefit
for
the
Drum
Café
office
located
in
that
territory
–
in
terms
of
PR,
marke&ng,
awareness
crea&on
and
subsequent
event
bookings.
This
Special
Feature
provides
a
brief
summary
of
some
of
the
informa/on
which
is
provided
in
the
promo+onal
material.
Drumstruck
made
its
debut
in
New
York
on
June
16th
2005
at
the
pres,gious
Dodger
stages,
situated
off
Broadway
and
ran
for
640
shows,
over
a
period
of
eighteen
months.
Drumstruck
became
one
of
the
longest
running
off-­‐Broadway
shows
to
be
staged
over
the
last
few
years.
The
produc3on’s
long
running
success
can
be
a)ributed
to
the
overwhelming
response
it
received
during
its
*me
in
New
York.
The
show
was
greeted
with
rave
reviews
and
standing
ova/ons.
While
the
New
York
Times
said
“the
beats
that
are
its
soul
resound
across
+me
and
cultures”,
Time
Out
New
York
described
the
show
as
“simply
exhilara4ng”.
Drumstruck
is
truly
a
crowd
pleaser
-­‐
it
is
a
show
that
transcends
age,
race,
language
and
gender.
Using
the
tried-­‐and-­‐trusted
principles
of
the
Drum
Cafe's
drum
circle,
each
member
of
the
audience
is
given
an
African
drum,
a
drum
that
will
echo
with
rhythm
and
life
as
the
show
gets
underway.
The
shows
grow
and
change
organically
with
every
performance
and
belong
to
the
audience,
as
much
as
they
do
to
the
performers
on
stage.
Each
show
is
as
unique
as
each
different
audience,
and
in
all
they
experience
a
powerful
bonding
and
a
warm
sense
of
African
community.
Now
a
well-­‐established
feature
on
the
Japanese
entertainment
calendar,
the
2012
tour
has
already
star%ng
to
sell
out!!!
The
show
has
outperformed
Dream
Girls
and
Hairspray
in
Tokyo.

6. Page
6
Global
Beat
DRUMSTRUCK’S
TOURING
HISTORY
2002
-­‐
Drumstruck
created,
first
shows
in
Johannesburg
at
The
Theatre
on
the
Square,
The
Market
Theatre
and
in
Pretoria
at
The
State
Theatre
2004
-­‐
Australia,
Sydney
season
at
The
Star
City
Casino
2004
-­‐
China,
tours
to
Beijing,
Shanghai,
Hong
Kong,
and
a
regional
tour
of
Hunan
province
2004
-­‐
Vietnam
tour
to
Ha
Noi
2005
to
2007
-­‐
New
York,
640
performances
at
The
Dodgers
Stages,
Off-­‐Broadway,
New
York
City
2008
-­‐
China,
Nanjing
Interna/onal
Theatre
fes/val
2008
-­‐
China
–
Performed
some
Drumstruck
elements
during
Beijing
Olympics
opening
ceremony
2008
–
Japan
–
2
weeks
in
Tokyo
at
Galaxy
Theatre
2009
–
Japan
–
2
weeks
in
Tokyo
–
3
weeks
touring
around
Japan.
2010
–
Members
of
Drumstruck
perform
with
Shakira,
K’Naan
at
FIFA
World
Cup
Concert
2010
–
Japan
–
2
weeks
Tokyo
–
3
weeks
touring
around
Japan.
2010
–
South
Africa
–
2
weeks
at
pres+gious
Nelson
Mandelas
Square
during
FIFA
world
Cup
2011
–
Japan
-­‐
1
week
Tokyo
–
4
weeks
touring
around
Japan.
2012
-­‐
Japan,
summer
tours,
season
at
The
Galaxy
Theatre
Tokyo
plus
a
regional
tour
Drumstruck
will
be
touring
Japan
from
the
22nd
of
July
to
the
3rd
of
September
2012.
Audience
profile:
Drumstruck
is
a
show
for
all
ages,
in
Japan
it
has
become
known
in
Japan
as
a
family
show,
Drumstruck
also
experiences
repeat
visits
by
audience
members
who
return
to
see
the
show
a
number
of
/mes
to
be
part
of
the
experience.
Length
of
Show
Drumstruck
runs
for
1
hour
and
20
minutes
with
no
interval.
Touring
Company
The
touring
company
comprises
14
people
including
the
Creator
and
Director
(who
stay
for
the
1st
week
of
tour),
the
Ligh(ng
Designer,
Manager
and
Produc(on
coordinator
and
a
cast
of
11
performers.
Promo%onal
Tour
To
assist
in
the
marke,ng
of
the
show,
3
performers
travel
to
the
tour
des)na)on
3
months
before
the
tour
and
are
featured
on
TV,
radio
and
print
in
a
coordinated
PR
campaign.
Freight
There
are
two
freight
loads
–
audience
drums
freighted
from
Bali
and
sold
at
the
end
of
the
run,
and
show
freight
(including
instruments,
props
and
costumes)
which
are
PLEASE
CONTACT
WARREN
LIEBERMAN
IF
YOU
freighted
from
Joburg.
In
order
to
minimize
costs,
some
WOULD
LIKE
TO
RECEIVE
A
FULL
PROMOTIONAL
backline
items
are
sourced
locally.
PACKAGE

7. Page
7
Global
Beat
McKinsey
consultants
put
on
a
show
to
be
remembered
Drum
Café
Cape
Town
ran
a
complex
and
unusual
interac7ve
event
for
Mckinsey
&
Company…
The
event
was
planned
over
a
period
of
months
in
consulta3on
with
McKinsey
staff
in
the
USA,
Europe
and
Joburg.
When
the
day
arrived,
the
250
par2cipants
were
divided
into
6
groups,
each
with
a
different
theme.
These
included
Zulu,
Kwaito,
Gumboot
&
Kwela
dance,
a
singing
group
and
a
drumming
group.
Each
group
was
taken
to
a
different
wine
estate
around
the
Stellenbosch
/
Franschhoek
area
where
they
par&cipated
in
a
3-­‐hour
workshop
with
Drum
Café’s
teams
and
rehearsed
a
show
according
to
their
respec5ve
themes.
Later
they
all
arrived
at
Molenvliet
Wine
Estate
for
a
dinner
and
to
perform
what
they
had
learned
before
the
other
groups.
There
was
much
excitement
and
an,cipa,on
as
the
performers
donned
their
accessories
(which
had
been
made
in
Cape
Town)
and
the
show
was
on!
At
the
end
of
the
performance
Drum
Café
brought
the
whole
group
together
in
unison
through
an
interac.ve
drumming
session.
It
was
a
truly
special
event.
Drum
Café
con-nues
its
relief
and
rehabilita-on
efforts
in
Japan
Since
May
2011,
Drum
Café
Japan
has
visited
more
than
150
schools,
temporary
houses
and
community
centres,
spreading
joy
and
encouragement
to
thousands
in
the
devastated
areas
of
Japan.
Mariko
Hoshiyama
is
commi.ed
to
con3nuing
this
work
un3l
it
is
no
longer
needed.
Currently,
Drum
Café,
together
with
the
NGO
‘Plan
Japan’
has
60
events
scheduled
over
an
80-­‐day
period
running
from
10
January
un*l
31
March.
The
photos
below
were
taken
during
a
session
at
a
temporary
housing
community
centre,
where
many
elderly
people
par5cipated.
One
of
the
par,cipants
commented:
"I
have
been
very
sad
and
crying
a
lot
since
11/March,
but
today
I
cry
because
of
I
was
very
happy.
I
never
thought
I
will
cry
again
in
good
way."
Drum
Café
has
succeeded
in
bringing
people
together
to
smile,
laugh
and
dance,
and
the
next
step
is
to
start
helping
to
rebuild
communi'es.
Right:
Drum
Café
performs
at
a
temporary
housing
community
centre
in
Japan.

8. Page
8
Global
Beat
Winners
of
the
Knysna
Recycled
Band
Compe77on
Wri$en
by
Nidhi
Chaitow
The
Knysna
Tourism
/
Drum
Cafe
Recycled
Band
There
were
100
par+cipants
that
performed
on
the
Compe&&on,
which
was
hatched
as
a
community
day
and
a
crowd
of
approximately
250
gathered
to
building
concept
at
the
end
of
January
2011,
reached
its
watch,
which
reflected
a
true
“coming
together”
of
the
crescendo
on
Saturday
1
October
2011
in
an
event
various
communi,es
of
the
Greater
Knysna
Area.
which
formed
part
of
the
Naturally
Knysna
Preview
Fes$val.
Drum
Café
Knysna
also
performed
at
the
Media
Launch
for
the
Naturally
Knysna
Fes3val
(30
We
had
6
official
bands
that
entered,
each
completely
September
2011)
and
facilitated
audience
par5cipa5on
unique
and
individual
in
how
they
expressed
and
with
Croak
S,cks
–
made
from
alien
wa-le
s/cks
and
showcased
their
talents,
their
making
of
musical
recycled
200ml
cans
or
bamboo
off
cuts
mimicking
the
instruments,
and
the
way
in
which
they
embraced
the
sound
of
frogs.
This
launch
was
a2ended
by
the
Mayor
Guiding
Principles
of
‘Naturally
Knysna’.
of
Knysna
AND THE WINNERS ARE:
BEST
INSTRUMENT:
BEST
BAND:
‘Green
Oaks
Won R2 000 sponsored by Drum Cafe
‘Upscale
and
the
Masi
Minstrels’
Won R10 000 sponsored by Drum Cafe
BEST
CONCEPT:
‘Li$le
Elephants
Percussion
Band
Won R2 000 sponsored by Drum Cafe
EXTRA
PRIZES
(R500)
Best
celebra+on
of
our
connec%on
to
our
Eco-­‐system
‘Rondevlei
Young
Singers’
Best
original
composi-on
‘Sunbird
School
Band’
(above)
Best
Community
Spirit
‘Rondevlei
Lente
Bokkies
(Right)

9. Page
9
Global
Beat
Drumming…island
style
Wri$en
by
Sandro
Maselli
Warren
[Lieberman]
seems
to
have
picked
Mauri8us
as
his
hobby.
Whether
that’s
because
we
are
the
runt
of
the
li3er
or
whether
he
makes
all
the
guys
feel
special,
I
don’t
know....
Anyway,
Warren
volunteered
his
.me
and
flew
to
us.
Economy.
He
had
to
put
up
with
a
slightly
dodge
B&B
for
3
days.
(Our
guest
room
was
occupied.)
But
even
worse:
he
had
to
coach
completely
inexperienced
drummers.
So
Warren
the
Brave
faced
five
musicians
and
me
(a
musical
imbecile),
with
two
gigs
scheduled
during
his
stay.
The
first
gig
was
a
marke/ng
dinner
/
interac/ve
drum
session.
Massimo
from
Mamma
Mia
[restaurant]
put
up
the
food
and
beer
which
was
all-­‐Italian.
The
Phoenix
was
on
tap
and
flowed
liberally.
I
invited
all
the
influen9al
people
I
know
and
we
ended
up
entertaining
about
50
people
from
8
to
86
years
old.
I
had
a
good
four
leads
from
that
-­‐
and
on
an
island
like
Mauri.us,
word
of
mouth
is
invaluable.
Our
second
event
took
place
at
Domain
la
Grave,
a
conference
venue
in
the
centre
of
the
island
for
a
company
called
Arup.
They
are
an
engineering
company
and
they
all
took
to
drumming
very
seriously.
If
it
weren’t
that
Warren
had
to
check
in
at
the
last
minute
for
a
flight,
they
would
have
carried
on
for
hours.
There
were
80
very
happy
people.
The
big
lesson
I
learnt
from
Warren
that
day
was
to
tolerate
drunk
customers,
as
it’s
their
day
and
not
yours…
It
was
wild,
both
gigs
worked
out
fantas4cally
and
Warren
made
us
feel
like
we
are
pro's.
There
was
a
lot
of
sweat
but
no
tears,
just
relief.
A
small
problem,
however:
Warren
le3
behind
a
bit
of
a
fan
base
here
in
Mauri:us.
The
Mauri:an
women
s(ll
rave
about
him
like
he
is
another
"Zulu
Blanc".
Never
fear,
Tammy!
While
this
does
prove
that
Mauri@ans
are
a
bit
starved
of
interna-onal
ar-sts,
it
also
shows
just
how
ripe
and
ready
Mauri-us
is
for
a
Drum
Cafe.
A
celebra)on
of
painted
wolves
Drum
Café
Zimbabwe
entertained
over
200
guests
at
a
fundraising
/
awareness
event
for
Wild
Dogs
in
Zimbabwe
and
Southern
Africa.
The
event
was
set
in
the
pris6ne
Msasa
woodland,
and
included
an
art
exhibi6on,
presenta#ons
a
formal
dinner
and
an
auc#on.
Drum
Café
entertained
guests
during
cocktail
hour
with
a
mix
of
drums
and
marimbas.
From
the
auc2on
alone,
US$18
000
was
raised
to
go
towards
the
conserva2on
of
wild
dogs,
otherwise
known
as
‘painted
wolves’.

10. Page
10
Global
Beat
Collabora'on
between
offices
consolidates
Drum
Café
brand
in
the
USA
There
has
been
an
amazing
spirit
of
coopera3on
between
Drum
Café
offices
in
the
US
over
the
past
few
months,
which
has
enhanced
and
entrenched
the
Drum
Café
brand
in
the
region.
An
apt
example
was
an
event
run
by
Drum
Café
GA
/
FLA
in
Orlando
in
September
for
office
supplies
giant
‘Staples’
through
a
referral
by
Drum
Café
New
York.
With
the
input
of
Aviva
Nash,
Alain
Eagles
and
the
DC
Southeast
team
ignited
an
incredible
session
for
2300
people
using
a
combina4on
of
‘tools
of
their
trade’
(i.e.
office
supplies
such
as
paper
clip
canisters,
rulers
and
business
card
holders)
to
create
an
orchestrated
percussive
explosion.
It
was
feat
of
crea2vity,
teamwork,
energy
and
professionalism
and
was
delivered
to
a
rousing
standing
ova3on.
There
are
several
other
examples
of
collabora2on,
where
events
have
been
secured
through
ini1al
referrals
from
other
offices,
and
then
executed
with
combined
teams
and
pooled
resources
to
deliver
a
world-­‐class
product
with
maximum
value
for
the
client.
That’s
the
true
essence
of
a
global
brand!
Tourism
exposure
for
Drum
Café
Zimbabwe
Drum
Café
Zimbabwe
wowed
guests
at
the
World
Travel
and
Tourism
Fair
‘Sanganai’
which
is
hosted
annually
by
the
Zimbabwe
Tourism
Authority.
The
fair
showcases
the
widest
variety
of
Africa’s
best
tourism
products
and
a,racts
interna/onal
visitors
and
media
from
across
the
world.
The
2011
chapter
was
held
at
the
world-­‐class
Harare
Interna)onal
Conference
Centre.
Drum
Café
ran
a
15-­‐minute
interac+ve
session
at
the
end
of
the
opening
ceremony
for
400
people
a'er
the
guest
of
honors
speech.
Greek-­‐South
African
union
in
the
Bahamas
A
Greek
and
South
African
family
came
together
with
the
magic
of
Drum
Café
in
their
recent
wedding
rehearsal
dinner
in
Nassau,
Bahamas.
Drum
Café
GA
/
FLA
designed
a
customized
logo
and
printed
drums
with
it
to
enable
the
groom
to
give
his
family
and
friends
an
incredible
once-­‐in-­‐a-­‐life%me
gi)
and
experience.
This
event
has
sparked
a
very
interes.ng
commercial
rela*onship
–
the
families
are
a
prolific
force
in
the
restaurant,
hotel
and
event
business
and
Drum
Café
has
created
a
partnership
to
deliver
corporate
programs
through
their
extensive
network.

11. Page
11
Global
Beat
Google
can’t
get
enough
of
Drum
Cafe
A"er
facilita,ng
two
amazing
events
for
Google
in
California,
Natalie
Spiro
of
Drum
Café
West
was
flown
to
Nairobi,
Kenya
to
launch
the
company’s
sub-­‐Saharan
division.
Although
the
super-­‐organised
Bronwyn
Dillon
of
Drum
Café
Joburg
assisted
to
arrange
a
shipment
of
50
drums
to
Kenya,
these
all
got
stuck
in
red
tape
at
Customs!
Drawing
on
all
her
crea*vity
and
social
skills,
Natalie
Spiro
magically
managed
to
source
replacement
drums
from
a
range
of
suppliers.
Needless
to
say,
the
event
went
off
without
a
hitch.
The
audience
was
incredibly
diverse,
including
par2cipants
from
the
massive
emerging
market
in
Africa
such
as
Senegal,
Cote
D’ivoire,
Cameroon,
Ghana,
Angola,
Nigeria,
Uganda,
Ethiopia,
Tanzania
and
Rwanda.
Natalie
had
a
wonderful
4-­‐day
experience
in
the
Masai-­‐Mara
before
returning
to
California,
and
extends
a
“HUGE
thank
you
to
Bronwyn
–
a
truly
amazing
lady”.
Drum
Café
India
rocks
45
000
at
Yashwant
stadium
in
Nagpur
On
13
November
2011,
Drum
Café
India
ran
an
electrifying
stadium
event
for
a
local
soccer
club,
where
they
performed
a
body
percussion
set
for
45
000
people
at
Yashwant
Stadium
in
Nagpur!
During
the
opening
ceremony,
Drum
Café,
along
with
50
local
drummers,
welcomed
all
the
par3cipa3ng
teams
onto
the
field.
About
200
team
owners
and
sponsors
brought
the
VIP
stand
to
life
as
they
drummed
along.
The
ceremony
concluded
with
a
massive
fireworks
display
–
an
apt
ending
to
an
explosive
evening.
Poten&al
new
market
in
Turkey
According
to
Bre-
Schlesinger,
“one
of
the
interes5ng
side
effects
of
the
crisis
in
Europe
is
that
Turkey
has
reared
its
head
as
a
very
viable
alterna've
to
the
highly
priced
Euro
countries”.
Drum
Café
UK
recently
booked
two
large
events
in
Turkey,
during
which
they
used
local
Darbukas
–
thus
avoiding
the
expensive
shipping
costs
of
drums.
Research
has
shown
that
there
are
over
100
large
interna3onal
conferences
taking
place
in
Turkey
in
2012,
and
Drum
Café
UK
plans
to
capitalize
on
this
market
in
the
coming
year.

12. Page
12
Global
Beat
Drum
and
Conversa.on
–
bringing
organisa*onal
development
into
drumming
events
Several
Drum
Café
offices
have
recently
been
successful
in
integra9ng
principles
of
organiza/onal
development
and
HR
prac/ces
into
their
drumming
products.
Larry
Lok
(Drum
Café
Taiwan)
had
great
success
with
an
advertorial
in
an
HR
magazine,
while
Natalie
Spiro
(DC
West)
is
working
with
organiza-onal
development
experts
to
explore
opportuni(es.
Drum
Café
Joburg
has
no1ced
a
significant
trend
where
corporate
budgets
have
shi-ed
from
marke3ng
into
the
HR
arena,
and
has
responded
to
this
change
with
the
development
of
a
new
product
based
on
the
principles
of
change
management.
The
product,
known
as
‘Drum
Above:
Par$cipants
giving
each
other
and
Conversa+on’
has
evolved
through
extensive
collabora+on
between
feedback
on
their
individual
strengths
Warren
Lieberman
and
several
top
global
change
management
professionals.
According
to
Warren,
“our
message
is
shi8ing
Below:
Small
groups
iden3fying
the
fundamentally.
We
are
moving
away
from
the
by-­‐line
‘building
teams
team’s
success
over
the
past
year
one
beat
at
a
(me’
to
a
new
focus
on
‘
transforming
your
company
into
a
community’.
This
seems
to
be
resona3ng
with
people
deeply.”
Using
techniques
such
as
World
Café,
apprecia8ve
enquiry
and
community
building,
Drum
Café
Joburg
is
finding
that
this
new
product
not
only
separates
Drum
Café
from
all
other
drumming
companies,
but
that
it
also
has
the
poten,al
for
repeat
work
within
organiza.ons.
The
format
of
the
events
which
are
currently
being
run
by
Drum
Café
Joburg
are
depicted
in
the
diagram
below:

13. Page
13
Global
Beat
Burger
King
event
gives
rise
to
new
opportuni0es
Drum
Café
GA
/
FLA
ran
a
3-­‐day
event
for
Burger
King
Corpora1on
in
Miami
last
September
where
they
showcased
3
different
styles
of
percussion
and
team-­‐
building
programs,
including
drum
interac3ves,
clap
sets
and
drumming
with
dancers.
The
show
was
received
with
a
great
deal
of
enthusiasm
by
the
270
or
so
par$cipants,
all
of
whom
were
franchise
owners
in
the
region,
giving
rise
to
new
business
opportuni,es
…
always
a
good
thing!
First
year
program
goes
out
with
a
bang
Drum
Café
Texiana
(Texas
and
Louisiana)
got
hundreds
of
students
from
the
Texas
Chris.an
University
drumming
to
a
common
beat
as
they
learned
about
ideas
of
community
and
connectedness.
The
event
signified
the
end
of
Connec/ons,
a
six-­‐week
leadership
programme
for
first-­‐year
students.
Alumnus
Mack
McCarter
said
that
watching
his
vision
being
put
to
prac.ce
at
his
alma
mater
was
“the
most
exci%ng
thing
in
the
whole
world”
to
him
because
students
were
learning
ways
to
build
community
and
change
the
world.
He
said
events
like
the
Drum
Cafe
were
surreal
because
it
made
him
believe
in
the
power
of
students
to
posi,vely
impact
the
world.
“I
am
living
a
dream
right
now,”
he
said.
“It’s
wonderful.”

14. Page
14
Global
Beat
Tes%monials
There
were
so
many
fabulous
client
tes'monials
over
the
past
few
months.
Here
are
some
of
our
rave
reviews:
Surucha
Mago,
Indira,
January
2012:
“One
of
the
most
spectacular
shows
I
have
ever
seen...the
energy
and
the
vibrance
radiated
from
the
performers,
who
charged
the
air
so
much
that
no
one
could
help
themselves
from
clapping
and
drumming!
Mesmerised?
Hypno5sed?
Awe-­‐struck?
No
word
is
really
apt
for
what
you
did
to
us!
INDIRA
loved
you!
(Drum
Café
India)
Zania
van
der
Merwe,
Remote
Metering
Solu5ons
It
was
awesome
–
I
think
the
guys
achieved
what
I
asked
them
to
achieve
a
100
5mes
over,
and
I
received
excellent
feedback
for
the
people
who
par5cipated!
(Drum
Café
Joburg)
Charlie
Ruff,
Freshman
at
Texas
Chris4an
University,
October
2011:
“It
was
awesome…
I
liked
how
he
[Dale
Monnin]
'ed
in
building
community
and
important
life
lessons
to
just
having
a
good
1me
and
drumming.
It
was
really
interes1ng.”
(Drum
Café
Texiana)
Goh
Chwee
Poh,
Credit
Suisse,
September
2011:
“Credit
Suisse
stands
immensely
delighted
to
have
partnered
Drumcafe
in
its
teambuilding
event
…
To
prac-cally
all
the
par-cipants,
the
3-­‐hour
program
was
not
only
fun
and
entertaining,
but
also
educa1onal...
To
sum
it
all
up,
we
came
as
individuals,
we
le3
as
an
orchestra.
I
recall
the
ac-vity
requiring
us
to
‘perform’
with
the
different
lengths
of
mul5-­‐
coloured
hollow
rods
synchronising
in
melodious
unison
under
the
cues
of
the
facilitators.
What
a
superb
and
wonderfully
coordinated
ac5vity
through
much
collabora5ve
effort.
And
all
of
that
was
incredibly
done
through
music,
the
universal
language.
“
(Drum
Café
Taiwan)
Grant
Folkes,
CTM,
November
2011:
“We
all
enjoyed
it,
I
think
it
is
one
of
the
very
few
things
you
can
do
in
the
world
that
eliminates
race,
culture
and
age”
(Drum
Café
Durban)
BBYO,
Bal#more,
January
2012
"I
don’t
think
I
have
the
words
to
tell
you
how
amazing
the
Drum
Café
experience
was.
I
think
it
is
the
best
program
we
have
ever
done
at
a
Staff
Conference.
I
had
one
woman
come
and
tell
me
that
it
was
the
greatest
teambuilding
program
she
has
seen
anywhere
in
her
20
year
career.
Pavel
and
his
team
were
phenomenal!!
The
program
was
amazing,
the
facilitators
were
fantas.c
..!!"
(Drum
Café
New
York)
Reese
Abbene-­‐Ingino,
Notre
Dame
High
School,
January
2012
I
cannot
express
the
deep
gra$tude
I
have
for
you
and
all
your
wonderful
drum
people.
They
were
the
consummate
professionals
and
delivered
an
excellent
program.
Today,
it
was
amazing
to
hear
the
diverse
members
of
staff
and
faculty
approach
myself
and
the
other
members
of
Ministry
gush
over
the
drum
experienced.
They
commented
on
how
they
would
never
forget
that
experience
and
how
life
changing
it
was.
You
were
so
gracious
to
work
with
us
to
deliver
a
message
that
was
coherent
and
inspiring.
Thank
you,
thank
you,
thank
you!
(Drum
Café
West)

15. Page
15
Global
Beat
Company
News
and
Views
Internal
news
and
marke.ng
advice
New
Staff
members
This
year
we
welcome
a
number
of
new
and
talented
staff
members
into
the
Drum
Café
community:
Shinnosuke
Miura
has
joined
Drum
Café
Japan.
He
is
a
guitarist
who
is
expanding
his
talents
into
the
art
of
djembe
playing.
The
wonderful
and
vibrant
Mandy
Glass
has
joined
the
Joburg
office
staff,
and
has
brought
with
her
a
special
brand
of
energy
and
op-mism
that
you
will
all
come
to
recognize
over
the
next
few
months.
Mandy
has
already
had
amazing
client
feedback
and
everyone
in
the
Joburg
office
is
thrilled
to
have
her
on
board.
In
India,
Vinod
and
Aliya
Hasal’s
daughter
Vinodini,
who
is
16
years
old,
travelled
to
Delhi
on
her
first
gig
with
the
Drum
Café
Team
to
play
the
single
bass
at
the
2012
Auto
Show,
and
we
are
hoping
this
will
be
the
start
of
her
long-­‐term
involved
with
Drum
Café.
Nidhi
Chaitow
will
spend
2012
travelling
around
Europe,
Bali,
Russia
and
the
UK,
during
which
>me
she
will
be
wri$ng
a
book,
connec$ng
with
other
drum
and
rhythm
therapists
and
educators
and
taking
a
well
deserved
break.
Richelle
Kohn
will
be
running
and
managing
Drum
Café
Knysna
during
this
+me.
Florian
Moizahn
has
joined
Drum
Café
Germany
to
oversee
sales,
opera*ons
and
project
management.
Alexandra
Jackel
has
quit
her
job
at
the
Frankfurt
Book
Fair
and
is
now
working
20
hours
/
week
for
Drum
Café
with
a
focus
on
both
the
accoun+ng
and
marke+ng
func+ons.
Drum
Café
Germany
is
also
planning
to
develop
a
non-­‐profit
social
business
unit
for
the
educa1onal,
social
and
therapeu1c
market,
and
Alexandra
will
be
driving
this
division.
Rachel
Levinson
has
joined
Drum
Café
New
York
as
marke'ng
and
office
manager.
Rachel
has
a
background
in
adver&sing
and
has
wri)en,
produced
and
performed
in
an
acapella
group.
She
has
even
performed
a
bit
of
stand-­‐up
comedy.
Rachel
is
thrilled
to
be
part
of
the
Drum
Cafe
team.
Drum
Café
entrenches
its
presence
in
Florida,
USA
Drum
Café
GA
/
FLA
has
successfully
re-­‐ac#vated
its
presence
in
the
state
of
Florida
with
the
physical
reloca0on
of
Jo-­‐Ann,
Alain
and
Nayeli
to
Fort
Lauderdale
in
September
2011.
This
move
has
also
consolidated
the
office’s
business
processes
and
structure,
with
the
Atlanta
HQ
driving
sales,
marke:ng,
accoun:ng
and
logis:cs
planning
for
the
region.
GA
/
FLA
kicked
off
a
focused
marke9ng
drive
with
a
South
Florida
PR
agent
and
a
very
targeted
SEO
campaign
partner
focused
on
building
the
brand
and
helping
to
raise
in-­‐market
awareness
and
profile.
The
move
into
the
Florida
market
has
also
led
to
an
infusion
of
the
core
drum
interac,ve
program
with
‘La,n’
flavours
and
rhythms
of
the
South
American
and
Caribbean
influence
which
make
south
Florida
such
an
a:rac;ve
des$na$on
for
clients
from
Europe
and
the
North
Eastern
USA.
A
fresh
start
in
Cape
Town
As
most
of
you
know,
Bre1
and
Sue
Schlesinger
and
their
children
le:
London
in
July
2011
and
have
since
spent
!me
travelling
in
Italy
and
Spain.
They
have
now
se8led
in
Cape
Town
where
they
are
ren!ng
a
house
in
Tokai.
Drum
Café
Cape
Town
has
moved
to
new
premises
in
Observatory
and
Bre:
will
be
working
together
with
Margie
and
Esme
to
invigorate
Drum
Café
Cape
Town.
See
pictures
of
the
Schlesinger’s
travels
in
‘Personal
News’
on
page
16.

16. Page
16
Global
Beat
Community
Column
BIRTHDAYS
We’ve
had
a
bit
of
a
lag
since
our
last
newsle6er
so
the
birthday
list
is
longer
than
usual.
We
would
like
to
wish
a
very
happy
birthday
to
our
Drum
Café
friends
who
celebrated
their
birthdays
between
October
2011
and
January
2012,
and
those
who
will
be
celebra4ng
their
birthdays
in
February:
OCTOBER
NOVEMBER
DECEMBER
21st
Nidhi
Chaitow
–
Knysna
1st:
Terri
Laing
–
London
1st:
Tessa
Meiser
–
DC
West
17th:
Tammy
Lieberman
-­‐
Joburg
3rd:
Warren
Lieberman
–
Joburg
JANUARY
18th:
Dan
Monnin
–
‘Texiana’
26th
Shirley
Borochowsky
–
Joburg
1st:
Yancy
Vega
–
‘Texiana’
5th:
Sarah
Tyson
-­‐
South
East
FEBRUARY
11th:
Shvetank
Hasal
-­‐
India
18th:
Tzachi
Rechter
-­‐
Israel
6th:
Pavel
Lempert
-­‐
North
East
22nd:
Cecile
Radus
-­‐
Joburg
Social
12th:
Stella
Lelaka
-­‐
Joburg
Social
26th:
Patrick
Tromp
-­‐
Netherlands
12th:
Esme
Silberman
–
Cape
Town
30th:
Corinne
Jedwood
Rechter
-­‐
Israel
23rd:
Nicu
Manta
-­‐
Romania
25th:
Julie
Proctor
-­‐
London
PERSONAL
NEWS
A
new
‘li)le
drummer’
in
the
Drum
Café
family
We
wish
a
hearty
congratula+ons
and
mazeltov
to
Aviva
and
Larry
Nash
and
family
(Drum
Café
New
York)
on
the
birth
of
their
gorgeous
son
and
brother,
Judah,
born
on
29
December
2011.
The
nomadic
Schlesingers
Travelling
Italy
and
Spain
before
se5ling
in
Cape
Town
was
a
life-­‐changing
experience
for
Bre'
and
Sue
Schlesinger.
According
to
Bre$,
“living
out
of
suitcases
for
8
months
has
been
a
revela+on
…
realizing
we
don’t
need
90%
of
the
stuff
that
we
have
accumulated
in
life
has
been
libera1ng.
We
have
dropped
a+achment
to
all
the
things
that
we
were
used
to…its
all
been
a
lesson
in
dropping
expecta0ons.
We
have
had
a
big
insight
into
how
you
can
get
used
to
living
with
very
li1le
rou2ne
and
it
makes
li)le
difference”.