Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
ICT based communication 
and web 2.0/ for Sustainable 
Tourism 
02 - 03 October 2014 
Graz (Austria) 
Trends and Developme...
FUNDECYT – Scientific and Technological Park of Extremadura 
Badajoz – Extremadura - España 
FUNDECYT-PCTEX
FUNDECYT-PCTEX tries to create a space and necessary services which facilitate the exchange of knowledge, science and tech...
.- Exchange of Sciencie, Technology and Knowledge 
.- Social and Business Innovations, and Innovation for Public Sector 
....
ICT & S. Tourism 
We are talking not about Technology
We are talking about PEOPLE 
ICT & S. Tourism 
How the PEOPLE use the ICT and 
What the PEOPLE hope about a Sustainable De...
How does the NEW TOURISTS use the technology?
ADPROSUMER 
By Tirso Maldonado
ADPROSUMER 
CONSUMER 
Tourists consume tourist products; additionally the tourists consume web contents related to tourism.
ADPROSUMER 
PRODUCER 
Tourists produce web contents (comments, pictures, videos, etc.)
ADPROSUMER 
ADVERTISER 
Tourists promote destinations, restaurants, hotels with comments, ”I likes”, pictures, videos, etc.
ADPROSUMER
When does the NEW TOURISTS use the technology?
Dreaming 
Planning 
Booking 
Experiencing 
Sharing 
Dreaming 
Planning 
Sharing 
Experiencing 
Booking
Dreaming 
Planning 
Booking 
Experiencing 
Sharing 
Dreaming 
Planning 
Sharing 
Experiencing 
Booking 
The tourists try t...
Dreaming 
Booking 
Experiencing 
Sharing 
Dreaming 
Planning 
Sharing 
Experiencing 
Booking 
More than 80% of leisure tra...
Dreaming 
Experiencing 
Sharing 
Dreaming 
Planning 
Sharing 
Experiencing 
Booking 
The booking platform is playing and i...
Dreaming 
Sharing 
Dreaming 
Planning 
Sharing 
Experiencing 
Booking 
Almost 50% of travellers use the mobile phones (sma...
More than 100 “I likes”
Dreaming 
Dreaming 
Planning 
Sharing 
Experiencing 
Booking
If you could eat this iberian ham dish. Do you like to share this photo with your FRIENDS?
What the PEOPLE hope about a 
Sustainable Destination
World Tourism Organization Network: 
"Tourism that takes full account of its current and future economic, social and envir...
SUSTAINABLE 
DESTINATION 
Region of Aysén (Chile)
ACCOMMODATION
Sustainable 
Activities 
Birdwatching Canoes Canyoning Cycling; Fishing Hiking Orienteering Kayak Raafting Trekking Climbi...
How the PEOPLE use the ICT and 
What the PEOPLE hope about a Sustainable Destination 
We know:
How the SMEs can extract the Web 2.0 potential?
Social Media 
Learning 
Tourism 
www.route-20.eu
Promote the use of web 2.0 tools 
among SMEs belonging to Tourism sector
Social Media Use 
Businesses talk with people 
Traditional communication: one direction 
Lack of monitorization 
Non Emoti...
Barriers 
Economic Crisis 
Lack of means 
No specific training 
I know everything I need to know 
Atomization of the secto...
Key needs 
Awareness raising 
Small companies are still not aware of the real opportunities offered by Social Media. 
Ap...
Our proposals 
Awareness raising 
Target: both employer as employed 
Aimed towards profitability (practical examples) 
M...
http://route20.fundecyt.es/
How Public Sector can help to SMEs in this evolution?
www.danteproject.eu
OBJECTIVE 
The overall objective of DANTE project is to ensure a better integration of the ICT into the tourism policies d...
ACTIVITIES 
1.Identification and Analysis of Good Practices regarding ICT services for tourism in rural/mountainous areas ...
DANTE is co-financed by the European Regional Development Fund and by the INTERREG IVC programme 
www.danteproject.eu 
@Da...
We are involved in the Working Group of the European Tourism Indicator Systen for Sustainable Destinations.
Thanks for your attetion! 
carlos.cabo@fundecyt-pctex.es 
wwww.fundecyt-pctex.es 
@FundecytPCTEX
Presentation DANTE Project at Pesto Conference (Ffundecytpctex)
Presentation DANTE Project at Pesto Conference (Ffundecytpctex)
Presentation DANTE Project at Pesto Conference (Ffundecytpctex)
Presentation DANTE Project at Pesto Conference (Ffundecytpctex)
Presentation DANTE Project at Pesto Conference (Ffundecytpctex)
Presentation DANTE Project at Pesto Conference (Ffundecytpctex)
Próxima SlideShare
Cargando en…5
×

Presentation DANTE Project at Pesto Conference (Ffundecytpctex)

639 visualizaciones

Publicado el

Presentation of DANTE Project at PESTO Conference

Publicado en: Educación
  • Inicia sesión para ver los comentarios

  • Sé el primero en recomendar esto

Presentation DANTE Project at Pesto Conference (Ffundecytpctex)

  1. 1. ICT based communication and web 2.0/ for Sustainable Tourism 02 - 03 October 2014 Graz (Austria) Trends and Developments in Sustainable Tourism Carlos Cabo Project Unit FUNDECYT-PCTEX
  2. 2. FUNDECYT – Scientific and Technological Park of Extremadura Badajoz – Extremadura - España FUNDECYT-PCTEX
  3. 3. FUNDECYT-PCTEX tries to create a space and necessary services which facilitate the exchange of knowledge, science and technology for the socio-economic development of Extremadura.
  4. 4. .- Exchange of Sciencie, Technology and Knowledge .- Social and Business Innovations, and Innovation for Public Sector .- Space Management of Research, Technological Development and Innovation .- European Project Management. Support to organizations to submit national and european projects. .- Attraction, Management and Development of Talent .- Support to Entrepreneurship based on Science, Technology and Knowledge UNITS Activities Areas Project Unit Infrastructure Business Services
  5. 5. ICT & S. Tourism We are talking not about Technology
  6. 6. We are talking about PEOPLE ICT & S. Tourism How the PEOPLE use the ICT and What the PEOPLE hope about a Sustainable Destination
  7. 7. How does the NEW TOURISTS use the technology?
  8. 8. ADPROSUMER By Tirso Maldonado
  9. 9. ADPROSUMER CONSUMER Tourists consume tourist products; additionally the tourists consume web contents related to tourism.
  10. 10. ADPROSUMER PRODUCER Tourists produce web contents (comments, pictures, videos, etc.)
  11. 11. ADPROSUMER ADVERTISER Tourists promote destinations, restaurants, hotels with comments, ”I likes”, pictures, videos, etc.
  12. 12. ADPROSUMER
  13. 13. When does the NEW TOURISTS use the technology?
  14. 14. Dreaming Planning Booking Experiencing Sharing Dreaming Planning Sharing Experiencing Booking
  15. 15. Dreaming Planning Booking Experiencing Sharing Dreaming Planning Sharing Experiencing Booking The tourists try to achieve a dream, or live an experience in their travels.
  16. 16. Dreaming Booking Experiencing Sharing Dreaming Planning Sharing Experiencing Booking More than 80% of leisure travellers consider internet as the most important media for planning their travels.
  17. 17. Dreaming Experiencing Sharing Dreaming Planning Sharing Experiencing Booking The booking platform is playing and important role in the travel industry.
  18. 18. Dreaming Sharing Dreaming Planning Sharing Experiencing Booking Almost 50% of travellers use the mobile phones (smartphones, tablets, etc) during the trip.
  19. 19. More than 100 “I likes”
  20. 20. Dreaming Dreaming Planning Sharing Experiencing Booking
  21. 21. If you could eat this iberian ham dish. Do you like to share this photo with your FRIENDS?
  22. 22. What the PEOPLE hope about a Sustainable Destination
  23. 23. World Tourism Organization Network: "Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities"
  24. 24. SUSTAINABLE DESTINATION Region of Aysén (Chile)
  25. 25. ACCOMMODATION
  26. 26. Sustainable Activities Birdwatching Canoes Canyoning Cycling; Fishing Hiking Orienteering Kayak Raafting Trekking Climbing etc.
  27. 27. How the PEOPLE use the ICT and What the PEOPLE hope about a Sustainable Destination We know:
  28. 28. How the SMEs can extract the Web 2.0 potential?
  29. 29. Social Media Learning Tourism www.route-20.eu
  30. 30. Promote the use of web 2.0 tools among SMEs belonging to Tourism sector
  31. 31. Social Media Use Businesses talk with people Traditional communication: one direction Lack of monitorization Non Emotional communication State of the Art
  32. 32. Barriers Economic Crisis Lack of means No specific training I know everything I need to know Atomization of the sector State of the Art
  33. 33. Key needs Awareness raising Small companies are still not aware of the real opportunities offered by Social Media. Appropriate methodology Training must be attractive and practical Technical contents There are different knowledge levels Transversal contents Marketing, Advertising, Design… Key Needs State of the Art
  34. 34. Our proposals Awareness raising Target: both employer as employed Aimed towards profitability (practical examples) Methodology Blended: Classroom and online Orientation to specific results (practices & deliverables) Training contents People and resources management Feedback management Generation of contents for Social Media Legislation on Intellectual Property Our Proposal
  35. 35. http://route20.fundecyt.es/
  36. 36. How Public Sector can help to SMEs in this evolution?
  37. 37. www.danteproject.eu
  38. 38. OBJECTIVE The overall objective of DANTE project is to ensure a better integration of the ICT into the tourism policies dealing with mountain and rural areas or Europe, in order to improve the effectiveness of regional and local policies. DANTE is co-financed by the European Regional Development Fund and by the INTERREG IVC programme
  39. 39. ACTIVITIES 1.Identification and Analysis of Good Practices regarding ICT services for tourism in rural/mountainous areas 2.Organisation of Six Transnational and Thematic Workshops. 3.5 Study Visits. 4.Elaboration of a Eight Implementation Plans for the integration the ICT into the Tourist sector. DANTE is co-financed by the European Regional Development Fund and by the INTERREG IVC programme
  40. 40. DANTE is co-financed by the European Regional Development Fund and by the INTERREG IVC programme www.danteproject.eu @Dante_Project www.facebook.com/DanteProject http://dooid.me/danteproject http://es.slideshare.net/danteproject
  41. 41. We are involved in the Working Group of the European Tourism Indicator Systen for Sustainable Destinations.
  42. 42. Thanks for your attetion! carlos.cabo@fundecyt-pctex.es wwww.fundecyt-pctex.es @FundecytPCTEX

×